New York, NY – May 5, 2026 – WeWork, a leading global real estate platform, is honoring National Small Business Week (NSBW) for the fifth year in a row with a bold, high-impact slate of programming designed to fuel the next generation of entrepreneurs and companies around the world. Built for today’s most ambitious leaders, WeWork’s annual initiative goes beyond celebration; it’s designed to deliver actionable insights, robust networking and unique business opportunities.
With a community of over 550,000 members worldwide – many of which are founders, startups and scaling businesses – WeWork is uniquely positioned at the center of the global small business economy. This year’s Small Business Week programming reinforces the company’s role not just as a workspace provider, but as a catalyst for innovation, collaboration and continued success.
“Small Business Week is more than a moment for us to activate around, it’s a launchpad for the numerous small businesses that anchor our communities and drive economic prosperity,” said Luke Robinson, Regional President, North America at WeWork. “Beyond our initiatives this week, WeWork is actively investing in their growth and supporting this vital member base year-round. Our turnkey private offices, built-in community, and scalable real estate solutions unlock a smarter way to work. These companies can now focus solely on running their businesses, and rely on us to manage their offices.”
At the heart of the week is WeWork’s Small Business Showcase at its locations around the globe, designed to foster community collaboration, support local entrepreneurship and encourage meaningful professional connections. The events empower members to spotlight their brands and offerings, share their stories, and build meaningful relationships with peers, partners and potential customers. Curated product displays and engaging collateral will be on-site, along with WeWork’s full service event programming, bringing the brand’s renowned community experience to life.
Complementing these in-person activations is a premium content series developed in partnership with a number of leading global companies, enabling SMBs to broaden their skill sets, equipping them with the tools and strategies needed to excel in today’s landscape. The sessions include:
- How AI Is Changing the Way Companies Grow with HubSpot: Discover how AI empowers lean teams to scale and deliver measurable growth with Jonathan Hunt (VP of Media, HubSpot) and Nick DeMarinis (VP, Head of Leasing – East, WeWork).
- Maximizing Human Potential in a New Era of Work with Headway: Hear how in-person connection, lifelong learning and kindness-led cultures drive collaboration, innovation and sustainable performance from Ana Mashchuk (Head of Headway for Business, Headway Inc.) and Author of KIND: The quiet power of kindness at work & Entrepreneur Graham Allcott.
- Stories That Sell: Turning vision into business growth with Canva: Learn how founders are leveraging visual storytelling and design to create compelling brand stories, drive business momentum, and work more efficiently and productively with Duncan Clark (Managing Director, EMEA & Global Head of Pro Design, Canva), Lamees Butt (CEO and Founder, RISER) and Gillian Ridley Whittle (Founder and CEO, Peachaus)
- Accelerating Company Growth: Decisions you can (and can’t) delegate with AWS for Startups: See how culture, strategic workspaces, and decentralized decision-making serve as a foundation for effectively scaling a business with Raúl Ariza (Sales Manager, LATAM, AWS) and Sebastian Caro (CEO and Founder, HUNTY).
Registration for each content session can be found on WeWork’s Small Business Week 2026 webpage, and attendance is open to both current WeWork members and the general public. Webinars are scheduled on May 5th, 6th and 7th during Small Business Week, and are scheduled at either 12pm EST or 10am EST.
WeWork’s global real estate platform is designed for entrepreneurs and small businesses seeking flexible workspaces that can scale with their needs, offering speed, flexibility, and capital efficiency. The company provides a range of real estate, services, and technology tailored to how businesses operate today—while remaining adaptable for the future. Solutions include private offices and global coworking access, so whether it’s a creative agency in São Paulo or an entrepreneur in New York, WeWork has the resources to meet the demands of your business.