When you book a trip with Detroit’s On the Town Riddles, you don’t just watch the city go by from the window of a bus. You explore various neighborhoods, hidden bars, and other off-the-beaten-path destinations. And along the way you solve a mystery.
The company is the brainchild of Kris Caster. He combined several different concepts—a scavenger hunt, an old-fashioned mystery dinner, and a full-scale theatrical performance—into a one-of-a-kind experience.
“Patrons load up onto buses and travel around the city trying to figure out the riddle,” says Caster. “Anything and everything along the way could be a clue—it could be the artwork on the wall or the music that’s playing.”
The company has hired local writers to come up with the scenarios and a team of 30 improv actors to provide the atmosphere. Caster says it’s a good way to make new friends or bond with colleagues. Quicken Loans and others hire his company for team-building excursions.
“We’ve grown through word of mouth over the past year and a half,” says Caster. “We’ve only ever run one marketing campaign, and that one almost doubled our sales. Imagine what we can do now?”