We’d all like to see that swooping, hockey stick incline in revenue when we’re ramping up our startups. But more often than not, the hockey stick breaks, and revenue stalls at some point in the growth process. This trend is a daunting reality for startup founders, and one that they would obviously like to avoid. […]

Maybe you’re like me and have gone through periods when clients or perspective clients weren’t respecting your time. I myself was getting way too frustrated with these non-existent meetings and the people I had appointments with. And then I realized that while I couldn’t correct the situation entirely, there were a few things I could […]

If you’re thinking about launching a Kickstarter campaign, your video is going to be a vital component of the process – according to Kickstarter, projects with a video succeed at a much higher rate (50% vs. 30%), and they also raise more money. So it’s important. However, the likelihood is that you don’t have the budget to […]

Founders Agreement Founders of technology-based and life sciences startups do not generally enter into “employment agreements” with their companies. Employment agreements typically provide the employee with rights to severance and other employment-related protections. Because of the large equity stake the founders have in the company and the importance of cash to a startup, investors will […]

It’s been four months since I launched my own business – a digital marketing consultancy based in the United Arab Emirates. It’s a small, strategic digital agency focused on helping small and medium-sized businesses and startups with their digital strategy, content, and social media needs. There have been highs and there definitely have been lows […]

We live in an era in which the mantra is often “easy is best” – and technology has clearly risen to meet this demand. Where individuals previously had to travel to a brick-and-mortar store to shop, they can now buy the same goods online and have them shipped directly to their front door. And where […]

Do I need a Terms of Service and Privacy Policy for the company’s website? These are two common questions startups ask when they’re building an online presence through their company’s website. Our friends at WilmerHale are providing some useful information about why your business needs these two essential online contracts. A. Why do I need a Terms of Use for […]

Recent graduate Jenny Armstrong didn’t expect to work full-time at a children’s learning startup after completing a master’s degree in biomedical science. After an impromptu chat turned interview with Tiggly co-founder Bart Clareman (who’s also her cousin), she landed an operations associate position, where she’s taken on all types of responsibilities that range from product development to […]

If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000.” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, and a large audience conveys clout and credibility. It’s also an endorsement […]

A big part of whether or not your startup succeeds depends on how you handle your finances early. You can either grow your precious seed money into a strong business through slow and careful spending, or dive in too deep and risk drowning in debt. A big part of making smart decisions is simply avoiding […]

Would you believe me if I said the secret to my success was working less? Our society is addicted to doing more, becoming hyper-productive, and getting an insane amount of stuff done. Many CEOs wake up at dawn and work 16-hour days. Just look at the productivity industry. We hire consultants and buy timesaving software […]

In “Start at the Ending” the folk musician David Wilcox advises couples to start backwards in relationships, at the end instead of a beginning.  His reasoning is that if you work backwards in a relationship you’ll end up being happy. Of course his advice isn’t realistic.  Or is it? Companies face endings throughout their life […]

The old adage about it taking a village to raise a child could just as easily be applied to business. Building a successful company requires knowledge, skills, and guidance from a host of people both inside and outside the organization. At ZinePak, that team of advisors includes not only world-class vendors and amazing employees, but […]

While the typical web surfer doesn’t realize it, Google and other search engines update their algorithms dozens of times per year. Every shift changes how SEO consultants conduct their work. It also puts more websites in danger of crossing penalties that will bump them from search rankings. Fortunately, by paying close attention to the trends […]

Moments are becoming more important in the way advertisers — and companies as a whole — think about the world. Twitter, Apple and American Express are a selection of major companies placing a priority on moments (rather than using impressions as their main metric). At a time when consumers are becoming more obsessed with instant […]