Like many bootstrapped businesses, one of the biggest challenges ZinePak faced in our early days was cash flow. My cofounder Kim Kaupe and I financed the company from our own savings and quickly became pros at shifting balances across multiple, personal credit cards—sometimes as many as six cards at a time! Kim and I made […]

New York City is made for entrepreneurs. It’s a treasure chest of creativity and successful businesses (not to mention Silicon Alley!) and a perfect launching pad for your ideas to become a reality. Although finding the right people, places, and events can feel overwhelming when scouring all this awesome city has to offer, I’ve compiled […]

As a technology startup, your core technology might be the company’s largest asset and the cornerstone of the business. Owning patents or applying for patents demonstrates the company has cutting-edge technologies and is investing in developing and protecting its IP. A strong patent portfolio can boost a company’s value and help attract investors. Patents can […]

Born in the heart of Silicon Valley, Doron David has entrepreneurship in his blood. From a young age, he was exposed to the wonders of this burgeoning tech capital, and he knew he needed to be a part of it. With a hunger for knowledge, Doron studied abroad in Israel after high school where he […]

Funding might have the word “fun” in it, but that doesn’t mean that securing investors or raising funds is an enjoyable or easy process. Pitching your business idea to venture capitalists is an art form, and recently, David Ehrenberg, founder and CEO of Early Growth Financial Services, stopped by WeWork Fulton Center to share some […]

How To Get Startup Funding Don’t you wish there was a formula that could guarantee funding success? There isn’t of course, but there are ways to make the process feel less like a heroic quest and more like an achievable goal. So how do you actually go about it? And what are the steps involved? […]

Stop the presses! The first quantitative research is in, and while the results might not come as a surprise, they should definitely put a nail in the coffin for the 90 percent (Teradata) of companies that keep resisting the adoption of a data-driven approach. Now tell us, how does a 5 percent increase in output and productivity […]

The Federal Trade Commission (FTC) recently announced that it sent refund checks totaling $9.3 million to nearly 200,000 consumers who bought a device called the “Ab Circle Pro.”  The company claimed that exercising on the device for only three minutes a day would cause consumers to lose 10 pounds in two weeks. The day beforethat, the […]

Why and when should you offer a webinar? Many companies are using the webinar format to meet with clients and prospective clients around the globe; it is a cheap and effective way to interact with more than one customer at a time. Too keep your webinars interesting and your clients engaged, you should only organize […]

Aspiring entrepreneurs are faced with the challenge of coming up with a unique vision that sets their company apart from the rest. Although hatching a creative idea for a potential business is no easy feat, transforming that same idea into a product is even more difficult. To find out how entrepreneurs can develop and refine […]

When my dad started his business 20 years ago, he got an office in our hometown, joined the Rotary Club, and got a hardwired phone system that required a receptionist. But I’m not sure he would’ve gone that route if he’d started a business today. After all, our smartphones and laptops allow us to work […]

Term sheets for venture capital financings include detailed provisions describing the terms of the preferred stock being issued to investors. Some terms are more important than others. The following brief description of certain material terms divides them into two categories: economic terms and control rights. Economic Terms: Valuation/Purchase Price. Pre-money valuation is used to determine […]

Common Social Media Mistakes It’s amazing how many startups and small brands dump social media in the lap of an intern simply because they have an Instagram account. Don’t let it be an afterthought or something that’s more fun than professional. Social media should be treated as a facet of an overall marketing plan with […]

Not every startup founder wants to run things without a partner in crime. After all, isn’t having two heads — both with their own unique skillsets — better than just one? That being said, this isn’t something you should take lightly. Co-founders are partners when it comes to running a business, which is why you […]