A business plan isn’t just a tool for wooing investors, says Jason Kennedy, marketing director at Early Growth Financial Services. It’s also the roadmap for guiding you through the rugged terrain every new company must cross. Kennedy, who started out in tech, worked in 3D modeling, and spent time in the music industry, defines a […]

Too many coworking spaces are just “four white walls and fluorescent lighting,” says Courtney Symons. She remembers being “starstruck” the first time she walked into a WeWork office. “We have always admired WeWork because we see its culture and philosophy as similar to ours,” says Symons, partner growth manager at Shopify, a Canada-based ecommerce software […]

When done right, a fashion blog has just the right amount of edge, sass, and knowledge that it appears effortless. But there’s definitely an art to blogging about what you love and putting it on display for the whole universe to see. Digital nomad, fashion world veteran, and Instagram queen Rebecca Laurey, a WeWork Metropool […]

Want to turn your browsers into buyers? James Stephan-Usypchuk, founder of JSU Solutions, has three can’t-miss tips to help you generate leads via Facebook ads. Based in WeWork Place Ville Marie, the former graphic designer was always interested in the link between visual media and how people interact with it. With a background in psychology […]

When the founders of New York’s Museum of Ice Cream asked Fred Schonenberg to come up with a list of potential corporate sponsors, he knew exactly who to contact: Tinder. Not the first name you’d associate with a pop-up museum dedicated to every kid’s favorite summertime treat? Schonenberg’s biggest skill is matching young companies in […]

At my first job as a junior marketer, there was a guy in the office who always made silly spelling and grammar mistakes in his emails. At first it was funny, but soon his writing “currant condition” instead of “current condition” and “band” instead of “banned” started to make me crazy. As a joke, I […]

Over the past five years, Mexico has been booming. More than $1 billion in venture capital investments in 2015 alone have made it one of the fastest growing tech hubs in Latin America. Wonder why? It doesn’t hurt that Mexico is one of the world’s largest economies, one that economists see as breaking into the […]

Your online reputation can make or break your startup. Whether you have a brick-and-mortar location or you’re operating solely on the Internet, you need to ensure that the chatter going on about you is positive. According to OutboundEngine, 68 percent of consumers trust opinions that people write online, and 88 percent trust these opinions just […]