In all forms of marketing, perception is everything. Social media takes this intangible, sometimes subjective reality to the next level, because it’s always there and always changing. For entrepreneurial marketers looking to establish a brand socially, a network’s tainted image – be it real or perceived – may be equally as important as the published […]

There are only a handful of scenarios in the history of the U.S. that truly changed the way capital works: the Great Depression, Savings and Loan Crisis in the ’80s, and the most recent Great Recession, to name a few. The latest financial catastrophe has reminded the world that you cannot throw your cash into […]

How To Measure Employee Morale Our friends at the Young Entrepreneurship Council asked 11 entrepreneurs how they measure employee morale over time. Here’s what they found: Tips For Measuring Employee Morale Quarterly efficiency audits Every quarter, I run what I call “efficiency audits” — meetings where I ask employees specifically about their email management, daily and weekly […]

Grown out of founder Kellee Khalil‘s frustration from planning her sister’s wedding, Loverly has made a name for itself as a discovery engine with a matrimonial niche. Like all discovery tools, Loverly helps users find the content they crave, but the company has done a particularly noteworthy job of marrying content and product. Loverly focuses […]

When it comes to operating at peak performance, today’s entrepreneurs face a variety of obstacles that can prevent them from meeting their business goals. In addition to federal and state employment-law compliance, there are other systemic pitfalls than can expose a burgeoning company to risk and distract entrepreneurs, managers, and employees from what should be […]

Our friends at the Young Entrepreneurship Council asked 13 entrepreneurs to share a strange yet surprisingly helpful piece of advice. Here’s what they found: Get a vacuuming robot “When you’re in startup mode, you’re not thinking about cleaning. The downside is that your environment really affects your productivity, so having a clean home office is crucial. Consider […]

Design everything on the assumption that people are not heartless or stupid but marvelously capable, given the chance. – The Internet and Everyone, John Chris Jones For the longest time, I thought design was about assuming that people are “stupid” machines who don’t know what they want, and therefore need to be told how to […]

In a society where attention spans are minimal (Did I lose you already?!), and a media news cycle that is even shorter, often the quickest way to spread news about your company — or a company you’re representing, as in our case — is through a press release. If you have a PR firm on […]