Sense Health founder Stan Berkow shares the best advice he received when pivoting between startup ideas.
Educational materials to support growing businesses
If you’re looking to build a successful company, you’ll want to create something that solves a real problem. And if you do it right, you may even improve the lives of your users (while simultaneously bringing in as much cash as possible). This concept is far from new; it’s the backbone of the tech industry, […]
PR isn’t an elixir Many startups plow crazy sums of cash into ensuring they get covered by the top media outlets. In some cases, particularly with early stage startups, every cent of a marketing budget goes on PR. As someone who manages a PR firm, you might be surprised to learn I consider this a […]
Gary Vaynerchuk is a New York Times bestselling author, self-trained wine and social-media expert, and founder of VaynerMedia. He joined us for the June installment of WeWork Stories to speak directly with the audience about social media, building a business, and life. For more Gary, check out his newest book: Jab, Jab, Jab, Right Hook: How […]
When it comes to writing a business plan, I believe there are only five things that really matter. All of them have as much to do with business as business planning, which brings us to the first point: 1. Your business is your business plan You might write page after page containing mission statements, value […]