How To Beat Burnout This article is a follow-up to my blog post on maximizing your energy and productivity levels throughout the day.  Sometimes the best way to improve your energy level is not figuring out how to work harder, but to slow down for a mental refresher when you inevitably find yourself overworked. Entrepreneurship […]

Recently, Twitter announced its new Tailored Audiences tool, which allows marketers to target ads directly to people who fit a relevant audience category through their web browsing activity. This tool includes retargeting to a brand’s website visitors as well as using specific audiences from third party data. The availability of Tailored Audiences to all marketers […]

The story of my dog and how she saves me from Dev-related stress. Meet my dog, Cinny. She is 11 years old and she’s still amazing. I remember when she was a puppy, fascinated with chasing basketballs, tennis balls, mirrors, cars, and when people just got home. Many people told me that a pom is […]

To GIF or not to GIF, that is the question. In our discussions with marketers, one of the topics that comes up with increasing frequency is the role of long-form versus short-form content. What sort of mix should a marketer seek between creating long-form content (lengthy blog posts, essays and whitepapers) and short-form content (social […]

Faster is cool. Faster is in fashion. Faster is what we all shoot for on a daily basis. Note: Browse YouTube and you’ll find, however, that most people shouldn’t go faster when strapped to wheels (ouch!). But that being said, in the business world, faster is better. Always. Period. That’s why you should do everything […]

5 Creative Marketing Tactics The holiday season marks the time when companies begin bombarding consumers with expensive commercials and marketing campaigns. Toys “R” Us, for example, spent $88.3 million on marketing for the holiday season in 2012. Small businesses, with more down-to-earth budgets, often get lost among the multi-million dollar campaigns for major retailers and brands. Creative […]

A new year brings with it the promise of a fresh start. As 2014 nears, why not take a moment to reflect on the lessons learned from the past year, and move forward with a new focus on success. With that in mind, here are a few tips to help keep small businesses focused on […]

The other day, someone named Jordan left a comment on my post about the Value Hypothesis that got me thinking.  Jordan wrote: “In a world of highly automated marketing and business development efforts to hundreds of prospects, how do you suggest we target each prospect individually while maintaining a high level of touches to reach a closed deal? Are […]