Consider the following: You’re about to take on employee number two (or three) to tackle some software development issues while you shift back to the big picture. Your boyfriend’s cousin’s classmate is a top-notch programmer looking for something full-time, and everything clicks into place. Not only does he tackle the task at hand, but he […]

With the rise of the app economy and the shift to subscription-based (often freemium) models that come with it, there’s been an increasing focus on retaining customers. In this new world, customer retention is the new customer acquisition. Unfortunately, improving retention is especially challenging because it often involves making changes to your product that you […]

The surge in popularity of the “freemium” business model, in which companies offer a basic product for free in the hope of enticing users to upgrade, has been a boon for web entrepreneurs. By utilizing these offerings, you can now launch, analyze, and even market a new website without paying a dime. Here are 11 […]

The startup lifestyle can be grueling. If you’re not careful, it can take a serious toll on your physical and mental health. It doesn’t matter whether you’re a CTO, a programmer, or work in a nontechnical capacity; everyone needs a startup survival strategy to help them maintain their work-life balance as they learn to juggle […]

Spike Jonze’s Her & Technology As a mobile product designer I’ve tried to implement forward thinking interfaces and ways to connect with consumers ranging from augmented reality to adapting for subways to image recognition.  With the recent nominations and awards for Jonze’s film Her, it’s worth visiting the movie’s creative vision of mobile interfaces and […]

Over the years in my deep study and fascination with people and social dynamics, I’ve noticed that the world’s best connectors do things in a pretty similar way. We all know the people who meet people with ease, seem to always have the influencers in their corner and are constantly surrounded by passionate and inspiring […]

You love your idea for a startup. Your friends love your idea for a startup. The pizza delivery guy loves your idea for a startup. Heck, even you mother loves your idea for a startup (although she wishes you would go to law school instead). Sounds like you’re ready to take your pitch to the […]