Facebook contests are ubiquitous. Scroll your News Feed for more than 10 seconds and there’s a good chance you’ll be prompted to enter one. While contests drive tons of Facebook traffic for many brands, especially those in retail and travel, B2Bs have a harder time figuring out how to make them work. Businesses that are […]

Although chaos isn’t a word that startups want married to their businesses, sometimes I feel that they go hand-in-hand: The product or concept is constantly iterating, roles aren’t always defined, and small teams typically carry the workload of ones twice their size. With team members wearing multiple hats and juggling tasks, it’s important to know […]

The golden age of the multi-billion dollar businesses may well be behind us. Startups and small and medium enterprises (SMEs) are armed with more resources and investment opportunities than ever before. The freelancers and entrepreneurs who work for them are also learning that they can have a place at the business table without being crowded […]

In a relentlessly competitive marketplace, knowing what your customers want and promoting your products in the right way, with the right context, and at the right time has never been more important. Today’s marketers already recognize the importance of personalization, but only 72% know how to implement a personalization strategy. So many businesses across retail […]

Let’s face it: It’s inevitable that you will hit the dreaded workout plateau and be bored with your usual routine. When you’re forced to change up your fitness regime, it can seem a little overwhelming. How do you choose from the plethora of activities available — from trendy fitness classes (underwater spinning) to old-world martial […]

Why Work For A Startup Company It was the end of 2011 and I had officially “escaped the city.” Rewind to twelve months ago. I was working in healthcare, running a GP surgery of 20 staff, 8,000 patients, and sitting on the board of two small companies to commission healthcare services for a borough in […]

In 1938, President Roosevelt signed the Fair Labor Standards Act in an attempt to end what he called “starvation wages and intolerable hours.” More than 75 years later, many American companies still find creative ways to overwork their employees beyond what is fair, reasonable, and healthy. In Roosevelt’s day, blue-collar jobs, like manufacturing and mining, generated the […]

We recently chatted with Renata Black, the founder of Empowered By You, for our Member Spotlight series. This member of New York City’s WeWork 175 Varick St is first and foremost a philanthropist through her commitment to eliminate poverty in the world. When she was spearheading a microfinance program in India, she discovered her passion […]