Charitable campaigns often elicit deep personal reactions, as any successful campaign really should. Unlike other promotions, such as brand awareness or marketing campaigns, social campaigns ask us to do more than pay for a good or service. We’re donating money (or time) for what is often an intangible benefit: To better the world. It can […]

Time together as a small team at the start of a new company is crucial. Those early days, when there is a great deal that’s undecided, and the “medium term” is measured in weeks, not months, are the days when you set the tone for who you are, who you aren’t, and what you’re trying […]

If you’re a startup with a limited budget, you’re probably evaluating where to allocate your marketing budget to promote your product, increase brand recognition to generate leads, and ultimately, increase sales. There are several marketing activities you can execute that will come at a cost, so how do you know which ones to select? If […]

Apps, products, and companies evolve over time. As technologists, we seek to improve our product by constantly optimizing one thing and tweaking the next. Although radical innovation will certainly help your product, sometimes little changes, such as introducing new or improved features, can have a great impact. Mobile app developers often use new features to […]

There are so many facets of launching a business that need attention when launching a startup. As a result, sales is often seen as a final step — something that can be put on the backburner until everything else is sorted out. To simplify matters and make sales something that startup founders can appropriately tackle […]

How often do you find yourself complaining about how busy you are? Stop to think about it. Contrary to popular belief, work overload is not necessarily a badge of honor. It’s a sign that your team is potentially mismanaged — that you’re hoarding work while your direct reports are hungry to learn and grow into […]

“It is all about who you know.” We’ve all heard it before. Searching for a job can be frustrating, overwhelming, and extremely difficult at times. Especially if you just graduated from college. So how can you connect and network with the right people, especially in your industry? LinkedIn is an amazing tool that is worth […]