Imagine coming home from vacation to half a million people. That’s what happened to Paula Coop. After the birth of her third child, Paula was looking for a new hobby. A friend suggested she check out Pinterest. “I instantly got hooked because it was portable,” Paula says. “It’s something I could do from my phone, […]

As your company continues to grow, you might decide that you can’t do all the work by yourself. After you recruit employees to work for your startup, the next step is learning how to manage the team that you hired. Managing a team is not an easy undertaking, but it is a necessary measure that […]

Sales is all about relationships: It’s about having a conversation, understanding a need, and providing a solution. As a public forum, Twitter is a great place to foster those relationships and also grow your business. “Small businesses need to be active on Twitter because their customers are on Twitter,” says Bernard Perrine, CEO and co-founder […]

When I first started my business, I knew it was going to require a lot of networking. I didn’t really know what that was going to entail, so I just started Googling “Networking Events”. This resulted in my attendance at hundreds of events where I found myself walking around aimlessly with thousands of people, name […]

Not only have I reinvented my business, but I have reinvented myself and I have reinvented (and reinvested in) my relationships— something I will do again and again in the years to come. I am often asked this question about my own path in business: “How did you go from being a winery owner to […]

“I know the idea of a brand is something that I’m not supposed to care about…but I do think it’s a part of my life, and I’m trying to just be in control of it, as opposed to ignoring it.”  – Anna Kendrick This hilarious, “cool girl”, double/triple/quadruple threat articulates how many of us feel about […]

People who get a lot of website traffic do two things very well: 1. They test and learn which hacks bring them the most traffic. 2. They double down and put all their resources into those techniques. Today we are going to look at backlink building and how it can help increase website traffic to […]

Adding new products or services to an existing business line can be key to unlocking new growth for many companies – under the right conditions. Under the wrong conditions, new product lines can adversely impact your business in a number of ways ranging from distraction to negative brand impact and financial loss. Here are a […]