As a young adult with a laptop and a smartphone, I’m constantly checking my social media accounts throughout the day to see who liked or commented on my most recent post. Call me obsessed, but we now live in an age where social and business-related interactions happen online more often than in person. Although social […]

The stress-free entrepreneur is about as rare as a rainbow unicorn. As an entrepreneur, you are fully aware of the pressures of building something from the ground up and how that has the ironic effect of beating you back into the ground from whence this dream emerged. But how can you function at your entrepreneurial, […]

In recent years, the Internet has democratized entrepreneurship in a big way. It no longer takes an army of employees and a $10-million-dollar Series A to launch your dream company. With a great idea, hard work, and the right tools, your business can be not only up and running, but competing with the big boys, […]

Sales has a seriously bad rep. Just saying the word “sales” will likely evoke instant images of men with slick hair and Bluetooth headsets glued to their mouths or “Boiler Room”-esque scenes of ruthless desperation. None of which will be remotely favorable. The problem is, this public perception of sales is outdated, inaccurate, and, most […]

When your company is in its early stages, presumably you’ve thought through your offerings and done the hard work of choosing a company name. You might even have a logo or website. In terms of building your brand, these steps are a good start in the right direction—but these things alone do not add up […]

He didn’t know it at the time, but Leigh Drogen was an entrepreneur from the start. Growing up, he spent the summers with his family on Fire Island. At the age of eight, Leigh and his sister would sell painted shells out of a wagon on the sidewalk. When all the shells had been sold, […]

Entrepreneurs need to determine which VCs to contact. Once you’ve done your research, made a list of potential investors to approach and prioritized that list, you’re ready to plan how you get meetings with them. To get a meeting, you should try to get an introduction to the VC, and your job is find someone who […]