In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the press—they so justly deserve. Chapter 1: Because your company has no personality Stop me if you’ve heard any […]

Traveling for business is an easy scapegoat for not maintaining a healthy lifestyle as well as being out of touch with our friends, families and jobs.  Don’t let a change of scenery spoil your trip – gear up with these apps and gadgets to help make your travel experiences productive and stress-fress. 1. Forgo frenzy: Tile […]

A trademark is the legal term for what is commonly known as a brand.  It is a word, phrase, symbol or design (or any combination of these) that identifies and distinguishes the source of the goods of one party from those of others.  Examples of trademarks are Facebook for social media services, McDonald’s for restaurant […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter Five: Because You’re Cheap I take pride in being a connector, often introducing clients. […]

One of our favorite quotes at BizzVenue is that of Michael Dell: “Ideas are commodity. Execution of them is not.” What is the reason for so many startup failures? Each one of us probably has a different theory, and ours is a lack of proper execution. If a company can make $10,000 in a month […]

The animated Nickelodeon show, Avatar: The Last Airbender is about a lot of things, but first and foremost it is about genocide. Like all great fantasy, Avatar: The Last Airbender sounds ludicrously complicated from the outside and makes perfect sense on the inside. The opening credits for the show get across a very complex idea […]

Recently, I attended my first Techweek event on the Santa Monica Pier in Los Angeles.  My goal was to get to know the local startup community better and be on the lookout for any undiscovered great young startups that could be good candidates for raising capital on SeedInvest. Many of the companies I met presented […]

“I’m a very competitive person,” says Eric Krattenstein, the Chief Marketing Officer at Mailify, a French company that helps small and medium businesses create effective email campaigns and newsletters. “So when I see something that looks difficult, like taking a company to the US and competing with in a market with monsters…that appeals to me. […]