Most employees these days no longer have just one position at their companies. An office manager may, in addition to making sure that supplies are stocked and meetings are scheduled, update a company’s social media page and send out their email newsletter. A bookkeeper might write a weekly blog, and an attorney could also make […]

Every organization wants a productive team. But when flawed hiring processes lead to the wrong people being hired, high turnover follows—and it comes at a high cost. A study by the Center for American Progress reports that the median costs of replacing an employee are estimated at more than 21 percent of the employee’s annual […]

My journey through the accounting and finance worlds eventually led me to launch an entrepreneurial venture, MuscleSound, which uses ultrasound technology and cloud-based software to optimize athletes’ performance. Like other entrepreneurs, I had to navigate the stages that every startup wades through. So below, I’ve categorized the startup growth process into three main stages, making […]

Social Media for Travel Startups Wish scrolling through those daydream-inducing travel photos on your feed could also make you better at your job? Well, actually, it can. Skift, a travel industry news site, announced winners of the Skifties, an annual social media contest. These brands stand out as the best in class when it comes […]

As a consumer, there’s no doubt you’ve been exposed to content marketing in one of its many forms over the past few years. The American Express OPEN Forum, infographics on calculating your hourly rate as a freelancer, and 4,000 word blog posts about launching a business while working are all examples of content marketing at […]

I met Tanwi Nandini Islam on an industrial corner in Bushwick, Brooklyn. She escorted me past graffiti adorned warehouses where “Thank You” plastic bags and “I Heart New York” shirts are printed, and just around a furniture refurbishing garage, before we arrived at her studio. Called Hi Wildflower Botanica, it’s a company that creates candles, […]

Deciding who to work for is one of the biggest decisions that a new business makes. People often make the mistake of going about this from the opposite angle—many young companies try to make themselves right for every customer. But as director of sales and marketing at Strategic Sales & Marketing, I’ve found that the truth […]