For small companies, Thanksgiving weekend is one of the few times they don’t have to swim upstream to compete with big box retailers. But they still can’t lose their hustle. It’s the most critical time of the year when the trifecta of Black Friday, Small Business Saturday, and Cyber Monday could make or break a […]

The man who worked on a novel before clocking in for work. The freshly showered woman who brings a gym bag to the office. These people aren’t that different. Like working out, having a side project has manifold benefits for the person who makes the time and shows up for it. A side project gives […]

If you’re new to the self-employed way of life, there’s a whirlwind of information out there about what you might expect from your new life as a business owner, consultant, or freelancer. There are plenty of upbeat articles touting the freedom from office cubicles, the end of long commutes, and yes, the opportunity for endless […]

For six weeks, Elizabeth Spiers was terrified by the possibility that any day could be her last. When the longtime writer, editor, and publisher was on maternity leave with her newborn son this past summer, her doctor diagnosed her with a brain aneurism. “I walked around effectively thinking to myself, ‘There’s a bomb in my […]

“If you call failures experiments,” said the very quotable educator Mason Cooley, “you can put them in your résumé and claim them as achievements.” With all due respect to the late professor Cooley, the above job-search method is guaranteed professional suicide. Fortunately job seekers—and prospective employers—realize that résumés are serious business. Even as technological advances flood […]

Do you aggressively go after talent by courting a prospect that you think can help elevate your business? Do you operate like a social media ninja, relying on LinkedIn, Twitter, and the latest online tools to identify and pluck talent virtually? Do you work with in-house and outside recruiters to tap recruits from competitors and […]

So you’ve started a blog to begin content marketing for your company or personal site, but it’s not quite yet a traffic-generating machine. You post biweekly. One month goes by and…only 600 visitors. Another month of regular posting and still barely linear growth. Four months later, not much change. You start to wonder if your […]