Don’t let past successes lull you into putting tradition before innovation. Tradition is safe, easy and has brought your business success at some point. So why change it now? All too often, the urge to uphold existing methods can be detrimental to a company’s growth. Times change, and if you want your business to stay […]

1. Be late.  This is the worst. There is nothing wrong with being ten minutes late, even habitually, as it gives whoever you are meeting a moment to catch his breath or powder her nose or more likely respond to texts, and mostly no one minds. But much beyond that is rude, and well beyond […]

In addition to being a community manager, I do a lot of freelance work — or, should I say, guru work. (You’ll see what I mean below.) And before I found a nice home at a proper company, I was doing freelancing full-time. I get loads of questions about how I got started in the freelance world, and […]

The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to […]