Hearing that 90 percent of all startups fail within the first three years is enough to deter most people from launching a company. And on top of the time and energy it takes to come up with a great idea, you have to secure enough funding to bring your product or service to the marketplace. […]

Ever heard of gamification? It’s when a company uses game-related elements outside of the gaming world. Many businesses use it as a marketing tool, causing friendly competition among customers, which in turn produces a loyalty to their brand. Because gamification is so versatile, it can apply to practically every kind of business. That’s the beauty […]

Writing practice makes perfect—whether you need to write a compelling blog post, or a clear business plan, or a persuasive cover letter. There are also numerous online resources that can help you improve your writing skills. Below are six of the best ones. 1. Hemingway Editor A massive mistake is not making your writing easy to […]

Your app is not alone. Right now, there are more than 1 million apps in the App Store, vying for users’ attention in nearly every category. Building a great product isn’t enough to make your app the next Angry Birds, and Apple knows it. Just last month, it introduced a “Best New Updates” section to improve the discoverability of […]

Don’t let past successes lull you into putting tradition before innovation. Tradition is safe, easy and has brought your business success at some point. So why change it now? All too often, the urge to uphold existing methods can be detrimental to a company’s growth. Times change, and if you want your business to stay […]

1. Be late.  This is the worst. There is nothing wrong with being ten minutes late, even habitually, as it gives whoever you are meeting a moment to catch his breath or powder her nose or more likely respond to texts, and mostly no one minds. But much beyond that is rude, and well beyond […]