1. Be late.  This is the worst. There is nothing wrong with being ten minutes late, even habitually, as it gives whoever you are meeting a moment to catch his breath or powder her nose or more likely respond to texts, and mostly no one minds. But much beyond that is rude, and well beyond […]

In addition to being a community manager, I do a lot of freelance work — or, should I say, guru work. (You’ll see what I mean below.) And before I found a nice home at a proper company, I was doing freelancing full-time. I get loads of questions about how I got started in the freelance world, and […]

The Most Effective Social Media Strategies Today, the job of your social media marketing team isn’t just to rack up followers, but to engage customers to form real, loyal, sustainable relationships. And the way to do it isn’t through clever taglines, coupons, or broadcasting content one-way, but through focusing your team on finding ways to […]

So, you’re on Pinterest (or you’ve heard too many times that you should be). That’s fabulous. You’re officially part of the fast-growing website (per Comscore) that refers more traffic than Google+, YouTube and LinkedIn combined (per Mashable), and keeps visitors passionately engaged for countless hours. That’s the good part. The great part is that people […]