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Podcast: For WeWork’s Ben Kessler, ‘our product is community’

“When we talk about community,” says Ben Kessler, director of marketing for WeWork, “I always try to push the idea that our product is community. It is those connections. It is the fact that while it makes sense financially to start your company out of your apartment or out of a coffee shop, you’re missing […]
How can a wine tasting seem cool? Make it a massive carnival

At first all Tyler Balliet wanted was to learn a little bit about wine. Now his interest has inspired him to create a platform that has, so far, reached thousands of his fellow wine enthusiasts. Five years ago, the WeWork Hollywood member came up with the idea for Second Glass, a platform for people who were […]
How to keep your mojo when you go solo

When I started out as a freelancer, there were some romantic views about working on my own that needed to be jettisoned. Becoming a freelancer was the easy part: quit my job, set my target, chuck my suits, invest in cool sneakers and a flashy laptop, and get drunk with friends while coming up with […]
The pros and cons of protecting your assets with a LLC

From liability protection to more tax options, a LLC offers plenty of benefits and some drawbacks
How to pitch what you do in less than 60 seconds

Have you ever thoroughly explained your business to someone only to be stared at with a confused look, or have someone ask, “Hey, what do you do again?” You are left with the look of defeat because you know that everything you just said went in one ear and out the other. Lucky for me, […]
Should you invest in people or technology? Five deciding factors

People or technology? That’s a question countless business leaders have debated, and there’s really no definitive answer. It all depends on the size of a company, its state of growth, and its product, budget, and specific objectives. In my experience running several companies in various stages of growth, it’s important to be thoughtful in answering […]
11 rules for rocking it as a freelance writer

Launching your career as a freelance writer couldn’t be easier—all you really have to do is announce to the world that you’re open for business. The hard part is making a living. Most writers just starting out end up making barely more than minimum wage. But regardless of whether you’re writing the occasional article or […]
Five smart ways to nurture your business connections

As an entrepreneur, you’re responsible for all of your company’s successes and failures. It’s you who must make payroll each month, and it’s you who gets credit when your app tops the charts. Our society glorifies self-reliance, but if you look at the most successful entrepreneurs, you’ll realize that most didn’t do it on their […]
Transforming a love of health and wellness into a thriving career

When Jeannie Oliver found herself suffering from severe anxiety, depression, insomnia, and weight issues in her early 20s, she consulted a long series of doctors. One naturopathic physician radically changed the way she approaches health and wellness. Now the WeWork South Lake Union member is a holistic nutrition counselor, personal trainer, and classically trained chef consulting other entrepreneurs about […]
Why actors love scientology

Sunday, March 29, 2015 may as well be considered the date of Scientology’s funeral and burial. Yes, the “church” continues to live as a real estate holding company, its billion dollars worth of property around the world continuing to provide cozy, often garish surroundings for Scientologists to “audit” each other, eliminating “engrams” on the road […]