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Why starting a business takes nerves of steel

It’s been a few years since I was in command of my own business. When digital photography was new, my company offered digital pre-press services to professional photographers: color correction, retouching, and restoration. Over the years, I’ve learned that entrepreneurship is not for the faint-hearted—building a successful small business is no small feat. Here’s what […]
In the Moment with WeWork’s Miguel McKelvey
WeWork’s Miguel McKelvey on creating something new

It’s a Friday afternoon, and Miguel McKelvey has a “strange feeling” about a voiceover he’s just recorded for a video. The WeWork co-founder has no problem talking to people one-on-one, or even addressing big crowds. But when it’s just his disembodied voice on the screen? That’s something he isn’t so sure about. “But maybe I […]
How to make an awesome Kickstarter video

These days, Kickstarter requires that you make a video before launching a campaign. It’s not to annoy you or delay funding. The opposite, really: engaging multimedia is what separates the successful crowdfunding campaigns from the duds. You won’t need fancy equipment or editing software to make a video, but you do need it to be […]
Urban escapes: Best places to see fall foliage without a car

Fall: a time for football, pumpkin-flavored everything, and, of course, fall foliage. Leaf peepers are tracking peak date predictions in hopes of timing their pilgrimage just right. But what if your job is so demanding that you don’t have the time to drive out to soak in the changing countryside? The solution: an urban foliage […]
Don’t Love Your Job? There’s a Reason for It
Don’t love your job? There’s a reason for it

When it comes to work, we are doing it all wrong. That’s the word from Barry Schwartz, whose incredibly popular TED Talks about the modern workplace have been seen by more than 10 million people. They’re so popular, in fact, that the organizers of the series convinced him to publish a book called Why We […]
Yojo Founder: Simple Ways to Challenge the Status Quo
Yojo founder: Simple ways to challenge the status quo

Our resident yoga and wellness instructor Jessa Messina has been on a mission to change the way we view our lives and to challenge the status quo. At WeWork Summer Camp, the Yojo founder shared her simple tips to get acquainted with new encounters. “You can’t rely on your body telling you ‘Oh I don’t […]
Building a Business Out of Traveling the World Michaela Guzy
Building a business out of traveling the world

Michaela Guzy is dressed in accessories from around the world: a scarf from Kenyan designer Anna Trzebinski, a dusty blue Israeli leather tote, and kitten-heeled sandals from Nice. When she’s not on safari in Zimbabwe or touring with local vintners and chefs in Australia, the animated blonde can be found at her WeWork Meatpacking office. […]
Does your startup’s location really matter?

When launching a startup, location can be a crucial factor that determines whether or not you’re going to be successful. Even though most of your business might be done online, and you can hire remote workers and network through email, the physical location of your office has the power to make or break your business. […]
Six simple steps to help employees set (and keep) goals

Getting employees to put their goals down on paper is easier said than done. That’s why I was intrigued when I heard that at Creative Nation, a Nashville-based music services company, setting goals is part of the culture. Creative Nation CEO and co-founder Beth Laird says, “Setting personal and professional goals is one of the […]
What to do when an investor says no

Let’s say you walked out of the pitch meeting feeling uncertain about whether your investors want to fund your idea. Later you get the email or phone call—they’re not interested. What’s the best way to proceed? “As an entrepreneur, one of the smartest things to do is when meeting an investor you’re not going to […]