If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000.” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, and a large audience conveys clout and credibility. It’s also an endorsement […]

Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions. The first: “How do you step into the spotlight when you don’t like the spotlight?” Getting media attention and speaking engagements — the spotlight — goes right to the […]