In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the press—they so justly deserve. Chapter 1: Because your company has no personality Stop me if you’ve heard any […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter Five: Because You’re Cheap I take pride in being a connector, often introducing clients. […]

When one of the nation’s leading economic indicators says employment numbers are on the upswing, it means many growing companies are bringing people on board.  Whether they’re full time employees, freelancers, consultants, agencies or even interns, employers often fall in love with their new recruits. Why wouldn’t they? The new employees’ resumes are stellar, their […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter 3: Because you have lousy timing That great American philosopher, Yogi Berra, had […]

In this new weekly column, Marco Greenberg, a long-time PR and marketing jedi specializing in venture-backed start-ups, will share his experience of the most common mistakes young entrepreneurs make that keep them from getting the love—and the buzz—they so justly deserve. Chapter 2: Because No One Really Understands What You Do Last week, I had […]