AUTHOR

Kelsey Ehlert

LATEST STORIES

Designer’s quest to create feel-good summer fashions

When Maddy Sasso launched Pinkly Perfect, a summer-loving lifestyle blog, it wasn’t just because she adored the beach. The strategic blog was a way to build an audience for her upcoming fashion line targeted at helping teenage girls feel comfortable in their own skin. Pinkly Perfect’s contributors are all young women in high school—the same […]

Talonn: the executive coach that turns CEOs into better leaders

How is it that an executive coach still has time to play tarot cards and fly aerial trapeze? “I don’t really believe in work-life balance, says Teri Citterman. “I believe in being purposeful about the work we do. The key is to get up super early and get [stuff] done. People that get up early […]

The three most annoying things companies do on social media

“When scrolling through your Facebook, Twitter, Instagram, and LinkedIn—aside from unflattering selfies and right-wing memes—what are the most annoying things you see on social media?” This is what I emailed 50 of my friends, all New York professionals in their twenties and thirties. Griselle Osses is a structural engineer for Arcadis, the sixth largest international […]

Time is money: Hiring a creative agency versus a freelance designer

“How much is this going to cost?” is probably what every CEO I have ever presented a design or marketing proposal to has asked. So dressed in numbers and spreadsheets like belts of ammunition, I’ve learned to adjust how I talk to head honchos. After all, it’s an understandable question. To a newcomer, trying to […]