After leading her nonprofit for a decade, Cristi Hegranes had perfected her pitch. She knew just how to describe her organization’s work to the boards of some of the world’s most prominent foundations.

Then she was notified that Global Press Institute was a finalist for the Creator Awards, and she threw her usual pitch out the window.

“We’re trying out some new language, new description, new slides—basically everything,” says the member at WeWork Manhattan Laundry. “This is not the typical foundation types we’re used to pitching to. It’s exciting, and a little bit nerve-wracking.”

Hegranes says the Creator Awards, launched by WeWork to “recognize and reward the creators of the world,” are different because she won’t be pitching to a roomful of people in business suits.

“This will be more like talking with peers,” she says, “people who understand how difficult it is to raise the funding to take your organization to the next level.”

Shaun Masavage, co-founder of Edge Tech Labs, plans to show off his Fret Zeppelin product by "teaching one of the judges guitar in 60 seconds.”
Shaun Masavage, co-founder of Edge Tech Labs, plans to show off his Fret Zeppelin product by “teaching one of the judges guitar in 60 seconds.”

Over the course of a year, WeWork will be giving out more than $20 million at a series of events taking place in cities spanning the globe. The first Creator Awards competition will take place Tuesday at Andrew W. Mellon Auditorium in Washington. D.C.

Subsequent Creator Awards events will take place in North America, Europe, and the Middle East. Winners from each event will come together for the global finals, to be held in New York City on November 30.

Creator Awards finalist Shaun Masavage, co-founder of Edge Tech Labs, is also avoiding the usual type of pitch. His plan for introducing Fret Zeppelin, an eye-catching device that uses LED lights to help you learn guitar, is pretty unusual.

I think our pitch is going to be pretty good,” says the WeWork Crystal City member. “We’ll try to get one of the judges to come up on stage and teach them guitar in 60 seconds.”

And finalist Thomas Doochin, one of the founders of Daymaker, says he hasn’t even had time to think about his pitch. His company, which helps kids give to others who are less fortunate, was going to relaunch his company on Wednesday with a completely new name, website, and branding.

Arion Long of Femly says she’s excited to share her idea of sending chemical-free products designed to keep women healthier and happier straight to their door.
Arion Long of Femly says she’s excited to share her idea of sending chemical-free products designed to keep women healthier and happier straight to their door.

“First we heard that we were finalists in the Creator Awards,” says the member at WeWork Dupont Circle. “But the event was on Tuesday, the day before our relaunch. So I told the team we had to get everything ready a day early.”

They worked through this past weekend to get the new website up and running by the time Doochin steps on the stage at Mellon Auditorium.

There are three categories of Creator Awards, including the Incubate Award for great ideas or specific projects that need funding, and the Launch Award for young businesses and organizations that need a little help getting off the ground. Arion Long is competing for the Scale Award, which is for more established operations aiming to get to the next level.

Long, founder of a monthly subscription box for feminine health products called Femly Box, says she was visiting family in North Carolina when she heard about the competition. She shot her 90-second video after everyone went to bed.

“I made it at about 2 in the morning,” Long says, laughing. “I was standing in front of a curtain. I had to do several takes, because someone was coughing in the background.”

Santos Jaime Gonzalez says that when he told the staff at Manestream that they were finalists for the Creator Awards, "everyone was jumping around, going crazy.”
Santos Jaime Gonzalez says that when he told the staff at ManeStreem that they were finalists for the Creator Awards, “everyone was jumping around, going crazy.”

Long, who had a cervical tumor when she was 26, says she’s excited to share her idea of sending chemical-free products designed to keep women healthier and happier straight to their door.

Santos Jaime Gonzalez, cofounder of an on-demand beauty and makeup service called ManeStreem, says he was “humbled” when he found out that he was a finalist.

“Normally when I get exciting news I send it to the team right away,” says Gonzales, a member at Philadelphia’s WeWork 1900 Market. “I got an email at about 5 in the afternoon, but I needed some time by myself to process the news. At 6 the next morning, I finally sent it out to the team. Of course everyone was jumping around, going crazy.”

What will Gonzalez do if he wins a Creator Award? He says the money will help his company scale quickly, increasing the number of beauty consultants to about 100,000 over the next 12 months.

“We’ve disrupted the beauty industry by making it on demand,” he says. “Now the true disruption happens.”

Darius Baxter is a cofounder of the nonprofit GOOD Projects, which pairs young people from disadvantaged neighborhoods with inspirational mentors. The organization currently works with teenagers who’ve gone through the criminal justice system. He wants to help others as well.

“We don’t want to wait for kids to be locked up to provide them with services,” says Baxter. “This would go a long way in helping us achieve that goal.”

And Kevin White, executive director of Global Vision 2020, says winning would allow him to start a pilot program to provide eyeglasses to high school students in Mozambique.

“Injection molds are expensive, but winning the Creator Awards would mean that we could purchase them and immediately start producing eyeglasses,” says White. “Imagine providing glasses to all the students in an entire country. It would be amazing.”

When Raffi Rembrand’s son was diagnosed with autism at the age of 4, it was not the worst news the family received that day. The biggest blow came when their doctor said it was too late for the earliest treatments.

So for Rembrand, a chemical engineer by training, finding a way to detect autism earlier became his life’s mission.

Now, more than three decades after his son was diagnosed with autism, Rembrand has founded an Israeli company, SensPD, which he hopes will accomplish just that. 

SensPD, a finalist in the WeWork Creator Awards that will be held on June 20 in Jerusalem, is developing a way to detect autism based on physiological signs. The company uses an existing device commonly used to check the hearing of newborns, but has modified it to check for sensory perception. One of the major components of autism, which affects one of every 59 children born in the U.S., is its effect on the sensory system.

“We didn’t reinvent the wheel,” says Maayan Shahar, SensPD’s CEO.  “But we have altered a very known device used in all hospitals that will hopefully provide a standard screening process for all babies.”

The goal is for such a test to eventually become standard for every baby born around the world, allowing the various treatments for autism to start as soon as possible. When started very early in life, some therapies have a success rate of up to 90 percent.

“It’s been known for a long time that it’s early intervention that makes all the difference,” Shahar says.

But the standard diagnosis of autism based on a series of evaluations often comes after a children has reached the age of 3 or 4, which is too late for some treatments.

SensPD is currently preparing to start clinical trials in Israel. It hopes that if all goes well it will get regulatory approval for its device within three years.

Rembrand’s son, now 35 and living in a group home in Israel, remains an inspiration for the company.

“We want to bring this to market as soon as possible, but in the most professional way,” Shahar says.  ”So that instead of being isolated, children with autism can be a productive part of society.”

While Yehudit Abrams was working as a postdoctoral fellow at NASA, her job was to research the potential use of ultrasound to monitor astronauts on long missions to the international space station. But when her cousin, a gynecologist and breast cancer survivor, was killed in a car accident in 2011, Abrams started thinking of other uses for the medical device.

“She was so passionate about the early detection of cancer, and I wanted to honor her for that,” says Abrams, a physician and mechanical engineer who immigrated to Israel last year from California. “That is what got me thinking about using some sort of portable ultrasound for early detection of cancer.”

Abrams founded MonitHer, a Jerusalem-based startup that is developing a handheld ultrasound device that women can use at home to monitor their breast tissue. The device and its potential to change the way breast cancer is detected is why MonitHer was named a finalist in the WeWork Creator Awards, which will be held in Jerusalem on June 20.

An early prototype of the MonitHer scanner.

Women using the device will scan their breasts once a month for about 10 minutes. A U.S. Food and Drug Administration-approved software program then scans the images for any changes over time. If the software detects any potential problems, users will be advised to consult a physician.

By monitoring breast tissue over time, Abrams says women will be able to detect cancer earlier than the traditional method of self-exams where women feel each breast in order to find lumps or swelling.

“We are changing the paradigm from breast cancer screening to breast health monitoring,” Abrams says.

Once more than 100,000 women begin to use the device and upload their scans to the app each month, artificial intelligence and machine learning methods will be used to evaluate tissue changes.

While mammography has long been the best way to diagnose breast cancer, it is less effective on certain women, especially those with dense breast tissue. And the current protocols for breast cancer detection have recently been questioned for resulting in the unnecessary treatment of tumors that may never grow in size or harm a women’s health.

“We are wasting billions of dollars of year treating cancer that women don’t have, and this is because we have stopped innovating,” Abrams said. “Medicine is a dinosaur.”

Changing the system of breast cancer detection will not only save lives and money, but will give women more control over their medical care.

“We are empowering women,” Abrams says. “We are empowering the individual.”

When his friend Joshua Altman suggested that they could help provide clean drinking water to whole villages, Moshe Tshuva was dubious.

“When I first heard his idea, I told him it couldn’t work, because it wouldn’t produce enough water to be worth it,” says Tshuva, who has worked in the solar energy industry for more than three decades. “But it turns out that I was wrong and he was right.”

Together, the two engineers started Tethys Desalination, an Israeli company that aims to turn salty or polluted water into crystal-clear drinking water by harnessing the energy of the sun. Their easily installed device, which fits into a box that’s about a square meter in size, can produce up to 50 liters of drinkable water each day.

The system is scalable, so one device can meet the needs of a family, and a cluster of units installed together can sustain an entire village. Altman says the device could help save the lives of children in drought-stricken areas of Africa.

One device can meet the needs of a family, and a cluster of units installed together can sustain an entire village.

“And ultimately, it will allow those places without water to come back to life,” says Altman.

The device, which is being tested on a kibbutz in northern Israel, was recently named a finalist in the WeWork Creator Awards, which will be held in Jerusalem on June 20.

The idea for the device came to Altman back in the 1990s when was teaching a university course about water desalination techniques. He found himself frustrated by the limitations of desalination techniques.

“All of the processes use a lot of energy and are very aggressive toward the environment,” says Altman. “I thought there had to be a better way.”

Altman, who has co-founded several other successful startups, envisioned a cheap, simple, and energy-efficient desalination technique. The idea has garnered a lot of attention in recent months, with cities like Cape Town, South Africa, seeing their water supplies nearly run out.

The device is basically a weather system in a box, Altman explains. The sun causes the dirty water inside the box to evaporate. It then turns into mist and eventually drips down, producing clean water. This process, which mimics how clouds work, is repeated four times per cycle to maximize the amount of water produced.

“Basically we see how clean water is created in nature, through the water cycle of evaporation and rain,” Tshuva says.  “So we want to use this to solve the water shortage problem in a natural way.”

About 20 years ago, a group of Jewish and Arab parents whose children had attended the same private nursery school in Jerusalem wanted their children to continue to study together rather than be separated by Israel’s religiously segregated education system. So rather than sending their children to the usual Jewish and Muslim public schools, they started a new school called Hand in Hand.

At first there were fewer than 20 children, all in kindergarten, who studied in a spare room in one of the city’s schools. The school grew along with the children, adding a grade as they got older and bringing in a new group of kindergarteners each autumn. It now welcomes kids up to the 12th grade.

To help build relationships between Arabs and Jews, the nonprofit organization Hand in Hand now runs six schools with more than 1,800 students around the country. It has been selected as a finalist in the nonprofit category for the WeWork Creator Awards, which will be held in Jerusalem on June 20.

“We are not going to wait until peace comes to live together,” says Noa Yammer, who oversees international engagement for the non-profit organization. “We are just going to do it now.”

Rather than send their children to the usual Jewish and Muslim public schools, parents started a new school called Hand in Hand.

Besides six schools (and two more in the planning stages), the organization offers a variety of community programs for children and adults.

“We realized that we can’t just build a shared society through children,” says Yammer. “Adults also need to interact.”

Yammer says that the segregation within Israeli society — which is about 20 percent Arab — takes its toll on the country. It helps fuel the ongoing Israeli-Palestinian conflict, which made headlines again in May during protests around Israel Independence Day.

But Yammer acknowledges that the intensity of the conflict isn’t going to go away overnight. The anger on each side is too entrenched.

“We live in a violent conflict,” Yammer says. “There’s a reason people are afraid. Our project is not an easy project. It’s actually a really hard thing to do in the conflict we live in, but it’s important.”

Dahlia Peretz, a principal at Hand in Hand starting in 2001, says that the school is designed to help students see past the conflict.

“In our divided society, relationships between Jewish and Arab children can succeed only if parties meet as equals, without any feelings of alienation,” she says. “We created a school where all children feel their languages and cultures have a legitimate place, a school where intercultural exchange can take place despite the unequal balance of power in our society.”

In addition to expanding its network of schools, Hand in Hand is developing a curriculum that any school — regardless of religious affiliation — can use to better educate children about tolerance.

The organization sees a growing interest all over the country, with more than 1,000 children on the waiting lists for the Hand in Hand schools. A win at the Creator Awards could help expand the program.

“This really needs to be a project in every city in Israel,” Yammer says. “We just need more resources so we can say yes to those asking us to come.”

Photo by Craig Stennett