{"id":89,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"https:\/\/www.wework.com\/vi-VN\/ideas\/?p=89&#038;preview=true&#038;preview_id=89"},"modified":"2020-08-11T18:40:08","modified_gmt":"2020-08-11T11:40:08","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/vi-VN\/ideas\/growth-innovation\/brooklinen-case-study","title":{"rendered":"Brooklinen ph\u00e1t tri\u1ec3n t\u1eeb 2 l\u00ean 32 nh\u00e2n vi\u00ean t\u1ea1i WeWork"},"content":{"rendered":"\n<h2  id=\"th%c3%a1ch-th%e1%bb%a9c-t%c3%acm-kh%c3%b4ng-gian-v%c4%83n-ph%c3%b2ng-khi-s%e1%bb%91-l%c6%b0%e1%bb%a3ng-ng%c6%b0%e1%bb%9di-thay-%c4%91%e1%bb%95i-li%c3%aan-t%e1%bb%a5c\"class=\"wp-block-heading\"><strong>Th\u00e1ch th\u1ee9c: T\u00ecm kh\u00f4ng gian v\u0103n ph\u00f2ng khi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi thay \u0111\u1ed5i li\u00ean t\u1ee5c<\/strong><\/h2>\n\n\n\n<p>Khi Vicki v\u00e0 Rich Fulop ra m\u1eaft Brooklinen \u1edf Kickstarter v\u00e0o n\u0103m 2014, h\u1ecd ph\u1ea3i l\u00e0m vi\u1ec7c trong ph\u00f2ng kh\u00e1ch. H\u1ecd v\u1eeba c\u00f3 chuy\u1ebfn ngh\u1ec9 m\u00e1t v\u00e0 c\u00f2n t\u00ecm c\u00e1ch mua l\u1ea1i t\u1ea5m ga gi\u01b0\u1eddng t\u1eeb kh\u00e1ch s\u1ea1n, \u0111\u1ec3 r\u1ed3i ph\u00e1t hi\u1ec7n r\u1eb1ng t\u1ea5m ga cao c\u1ea5p c\u00f3 gi\u00e1 \u0111\u1ebfn $800. T\u1eeb \u0111\u00f3, s\u1ee9 m\u1ec7nh c\u1ee7a Brooklinen l\u00e0 s\u1ea3n xu\u1ea5t nh\u1eefng t\u1ea5m ga ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi m\u1ee9c gi\u00e1 m\u1ec1m h\u01a1n.<\/p>\n\n\n\n<p>G\u1ea7n nh\u01b0 ngay sau khi khai tr\u01b0\u01a1ng, ga gi\u01b0\u1eddng c\u1ee7a Brooklinen \u0111\u00e3 b\u00e1n r\u1ea5t ch\u1ea1y. Vicki v\u00e0 Rich tin r\u1eb1ng vi\u1ec7c duy tr\u00ec s\u1ef1 tinh g\u1ecdn v\u00e0 nhanh nh\u1ea1y khi c\u00f4ng vi\u1ec7c kinh doanh kh\u1edfi s\u1eafc l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, nh\u1edd \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n \u2013 d\u00f9 \u0111\u00f3 l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, th\u1ef1c hi\u1ec7n s\u00e1ng ki\u1ebfn ho\u1eb7c l\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169. Tuy nhi\u00ean, h\u1ecd ch\u01b0a ch\u1eafc ch\u1eafn v\u1ec1 s\u1ed1 nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh trong nh\u1eefng th\u00e1ng s\u1eafp t\u1edbi n\u00ean vi\u1ec7c d\u1ef1 \u0111o\u00e1n kh\u00f4ng gian c\u1ea7n thi\u1ebft qu\u1ea3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. Rick chia s\u1ebb: &#8220;Ch\u00fang t\u00f4i ch\u01b0a bi\u1ebft t\u01b0\u01a1ng lai s\u1ebd ra sao, do \u0111\u00f3, ch\u00fang t\u00f4i c\u1ea7n m\u1ed9t kh\u00f4ng gian l\u00e0m vi\u1ec7c linh ho\u1ea1t t\u1ed1i \u0111a&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"gi%e1%ba%a3i-ph%c3%a1p-kh%c3%b4ng-gian-c%c3%b3-kh%e1%ba%a3-n%c4%83ng-h%e1%bb%97-tr%e1%bb%a3-brooklinen-ph%c3%a1t-tri%e1%bb%83n-ho%e1%ba%a1t-%c4%91%e1%bb%99ng-kinh-doanh-v%c3%a0-%c4%91%e1%bb%99i-ng\"class=\"wp-block-heading\"><strong>Gi\u1ea3i ph\u00e1p: Kh\u00f4ng gian c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 Brooklinen ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 \u0111\u1ed9i ng\u0169<\/strong><\/h2>\n\n\n\n<p>Hai nh\u00e0 s\u00e1ng l\u1eadp nh\u1eadn ra r\u1eb1ng khi chuy\u1ec3n tr\u1ee5 s\u1edf \u0111\u1ebfn \u0111\u1ecba \u0111i\u1ec3m c\u1ee7a WeWork, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00f4ng gian linh ho\u1ea1t c\u1ea7n thi\u1ebft cho \u0111\u1ed9i ng\u0169 \u0111ang l\u1edbn d\u1ea7n, s\u1eb5n s\u00e0ng tr\u01b0\u1edbc t\u01b0\u01a1ng lai c\u00f2n nhi\u1ec1u b\u00ed \u1ea9n ph\u00eda tr\u01b0\u1edbc. Rich v\u00e0 Vicki c\u1ed1 g\u1eafng d\u1ef1 \u0111o\u00e1n s\u1ed1 nh\u00e2n s\u1ef1 tr\u01b0\u1edbc s\u00e1u th\u00e1ng, nh\u01b0ng \u0111\u00f3 l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c \u0111ang ph\u00e1t tri\u1ec3n ch\u00f3ng m\u1eb7t. Nh\u1edd WeWork, &#8220;b\u1ea1n c\u00f3 th\u1ec3 d\u1eddi v\u0103n ph\u00f2ng, thu\u00ea v\u0103n ph\u00f2ng kh\u00e1c, b\u1ecf \u0111i m\u1ed9t b\u1ee9c t\u01b0\u1eddng ng\u0103n,&#8221; theo Rich n\u00f3i. &#8220;V\u1edbi WeWork, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00f9ng \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh.&#8221;<\/p>\n\n\n\n<p>Vicki v\u00e0 Rich c\u0169ng kh\u00e1m ph\u00e1 ra m\u1ed9t l\u1ee3i \u00edch kh\u00e1c c\u1ee7a WeWork: H\u1ecd kh\u00f4ng c\u1ea7n ph\u1ea3i lo chuy\u1ec7n v\u1eadn h\u00e0nh v\u0103n ph\u00f2ng nh\u01b0 mua m\u00e1y in, thi\u1ebft l\u1eadp m\u1ea1ng Wi-Fi hay thu\u00ea nh\u00e2n vi\u00ean lao c\u00f4ng. &#8220;WeWork s\u1ebd x\u1eed l\u00fd nh\u1eefng vi\u1ec7c h\u1eadu c\u1ea7n khi\u1ebfn ch\u00fang t\u00f4i hao t\u1ed5n th\u1eddi gian \u0111\u00e1ng ra c\u00f3 th\u1ec3 d\u00e0nh cho vi\u1ec7c kinh doanh&#8221; &#8211; Vicki.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\"\/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Kh\u00e1m ph\u00e1 v\u0103n ph\u00f2ng t\u1ea1i New York c\u1ee7a Brooklinen.<\/figcaption><\/div>\n\n\n\n<h2  id=\"k%e1%ba%bft-qu%e1%ba%a3-ng%c3%b4i-nh%c3%a0-linh-ho%e1%ba%a1t-cho-m%e1%bb%99t-doanh-nghi%e1%bb%87p-%c4%91ang-ph%c3%a1t-tri%e1%bb%83n\"class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3: Ng\u00f4i nh\u00e0 linh ho\u1ea1t cho m\u1ed9t doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n<\/strong><\/h2>\n\n\n\n<p>Ba n\u0103m sau, \u0111\u1ed9i ng\u0169 c\u1ee7a Brooklinen \u0111\u00e3 l\u00ean t\u1edbi con s\u1ed1 32 ng\u01b0\u1eddi. WeWork \u0111\u1ed3ng h\u00e0nh v\u1edbi h\u1ecd \u1edf m\u1ecdi giai \u0111o\u1ea1n. &#8220;Ch\u00fang t\u00f4i chuy\u1ec3n v\u0103n ph\u00f2ng v\u00e0o \u0111\u00e2y khi m\u1edbi ch\u1ec9 c\u00f3 hai ng\u01b0\u1eddi. Gi\u1edd \u0111\u00e2y, v\u1eabn trong t\u00f2a nh\u00e0 n\u00e0y, quy m\u00f4 c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e3 l\u1edbn h\u01a1n x\u01b0a nhi\u1ec1u&#8221; &#8211; Rich. &#8220;B\u00e2y gi\u1edd, ch\u00fang t\u00f4i l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u1ed9i ng\u0169 l\u1edbn nh\u1ea5t \u1edf \u0111\u00e2y.&#8221;<\/p>\n\n\n\n<p>Nh\u1edd h\u1ee3p t\u00e1c v\u1edbi WeWork, Brooklinen \u0111\u00e3 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch th\u00f4ng qua c\u1eaft gi\u1ea3m chi ph\u00ed v\u1ed1n v\u00e0 khi\u1ebfn chi ph\u00ed v\u1eadn h\u00e0nh d\u1ec5 d\u1ef1 \u0111o\u00e1n h\u01a1n. H\u1ecd c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 kho\u1ea3n ti\u1ebft ki\u1ec7m \u0111\u00f3 v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n<p>WeWork c\u0169ng \u0111\u00e3 gi\u00fap Brooklinen thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i. V\u1edbi tr\u1ee5 s\u1edf t\u1ea1i WeWork, Brooklinen cho c\u00e1c \u1ee9ng vi\u00ean th\u1ea5y r\u00f5 quy\u1ebft t\u00e2m trong vi\u1ec7c mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c m\u1ed7i ng\u00e0y cho nh\u00e2n vi\u00ean, th\u1ec3 hi\u1ec7n t\u1eeb b\u1ed9 ph\u1eadn l\u1ec5 t\u00e2n t\u1eadn t\u00ecnh, \u0111\u1ed3 \u0103n th\u1ee9c u\u1ed1ng su\u1ed1t ng\u00e0y d\u00e0i cho \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng quan h\u1ec7 \u1edf WeWork. <\/p>\n\n\n\n<p>Ph\u00f3 ch\u1ee7 t\u1ecbch ph\u1ee5 tr\u00e1ch nh\u00e2n s\u1ef1 c\u1ee7a Brooklinen, Jaime Petkanics, gi\u1ea3i th\u00edch, &#8220;Khi c\u00e2n nh\u1eafc l\u1eddi m\u1eddi l\u00e0m vi\u1ec7c, \u1ee9ng vi\u00ean kh\u00f4ng ch\u1ec9 xem x\u00e9t \u0111\u1ec1 ngh\u1ecb h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c sau c\u00f9ng, m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng \u0111\u1ebfn to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m. Kh\u00f4ng gian l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111\u00f3.&#8221;<\/p>\n\n\n\n<p>T\u01b0\u01a1ng lai Brooklinen r\u1ea5t t\u01b0\u01a1i s\u00e1ng. Theo Vicki, &#8220;Khi ngh\u0129 v\u1ec1 ch\u1eb7ng \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n, ch\u00fang t\u00f4i th\u1eadt s\u1ef1 ngh\u0129 v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1ea1i WeWork. Ch\u00fang t\u00f4i th\u1eadt s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 ch\u1ec9 mu\u1ed1n ti\u1ebfp t\u1ee5c m\u1edf r\u1ed9ng. Ch\u00fang t\u00f4i r\u1ea5t n\u00f3ng l\u00f2ng mu\u1ed1n th\u1ea5y t\u01b0\u01a1ng lai ph\u00eda tr\u01b0\u1edbc.&#8221;<\/p>\n\n\n\n<h2  id=\"nh%e1%bb%afng-%c4%91i%e1%bb%83m-n%e1%bb%95i-b%e1%ba%adt-ch%c3%adnh\"class=\"wp-block-heading\"><strong>Nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt ch\u00ednh:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u01b0\u01a1ng hi\u1ec7u Brooklinen hi\u1ec7n h\u1eefu xuy\u00ean su\u1ed1t kh\u00f4ng gian<\/li><li>Kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n theo nhu c\u1ea7u<\/li><li>H\u1ed7 tr\u1ee3 v\u1eadn h\u00e0nh, x\u1eed l\u00fd c\u00f4ng vi\u1ec7c h\u1eadu c\u1ea7n h\u1eb1ng ng\u00e0y<\/li><li>Gi\u1ea3m chi ph\u00ed v\u1ed1n v\u00e0 chi ph\u00ed v\u1eadn h\u00e0nh<\/li><li>Kh\u00f4ng gian ri\u00eang t\u01b0 c\u1ee7a ri\u00eang doanh nghi\u1ec7p<\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/www.wework.com\/vi-VN\/medium-sized-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn more about spaces for growing businesses. (opens in a new tab)\" href=\"https:\/\/www.wework.com\/vi-VN\/medium-sized-business\">T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 kh\u00f4ng gian cho c\u00e1c doanh nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeWork mang \u0111\u1ebfn cho c\u00f4ng ty ch\u0103n n\u1ec7m cao c\u1ea5p n\u00e0y s\u1ef1 linh ho\u1ea1t, gi\u00fap h\u1ecd m\u1edf r\u1ed9ng nh\u01b0 \u00fd mu\u1ed1n khi vi\u1ec7c kinh doanh kh\u1edfi s\u1eafc<\/p>\n","protected":false},"author":1738,"featured_media":91,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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