{"id":88,"date":"2019-05-20T10:00:25","date_gmt":"2019-05-20T14:00:25","guid":{"rendered":"https:\/\/www.wework.com\/vi-VN\/ideas\/?p=88&#038;preview=true&#038;preview_id=88"},"modified":"2020-08-11T18:40:11","modified_gmt":"2020-08-11T11:40:11","slug":"pinterest-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/vi-VN\/ideas\/growth-innovation\/pinterest-case-study","title":{"rendered":"Pinterest \u0111\u00e3 m\u1edf v\u0103n ph\u00f2ng Seattle trong th\u1eddi gian k\u1ef7 l\u1ee5c nh\u01b0 th\u1ebf n\u00e0o"},"content":{"rendered":"\n<h2  id=\"th%c3%a1ch-th%e1%bb%a9c-tuy%e1%bb%83n-d%e1%bb%a5ng-nh%c3%a2n-t%c3%a0i-h%c3%a0ng-%c4%91%e1%ba%a7u-trong-m%e1%bb%99t-th%e1%ba%bf-gi%e1%bb%9bi-t%c4%83ng-tr%c6%b0%e1%bb%9fng-nhanh-nh%c6%b0-v%c5%a9-b\"class=\"wp-block-heading\"><strong>Th\u00e1ch th\u1ee9c: tuy\u1ec3n d\u1ee5ng nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u trong m\u1ed9t th\u1ebf gi\u1edbi t\u0103ng tr\u01b0\u1edfng nhanh nh\u01b0 v\u0169 b\u00e3o<\/strong><\/h2>\n\n\n\n<p>Sau 5 n\u0103m \u0111\u1eb7t tr\u1ee5 s\u1edf \u1edf Bay Area, <a rel=\"noreferrer noopener\" aria-label=\"Pinterest (opens in a new tab)\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\">Pinterest<\/a> b\u1eaft \u0111\u1ea7u \u0111\u1ea1t \u0111\u1ebfn t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh ch\u01b0a t\u1eebng c\u00f3. \u0110\u1ec3 duy tr\u00ec nh\u1ecbp \u0111\u1ed9 \u0111\u00f3, c\u00f4ng c\u1ee5 kh\u00e1m ph\u00e1 tr\u1ef1c quan n\u00e0y c\u1ea7n tuy\u1ec3n d\u1ee5ng nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u v\u1ec1 b\u00e1n h\u00e0ng v\u00e0 k\u1ef9 thu\u1eadt. Tuy nhi\u00ean, San Francisco v\u1ed1n c\u00f3 ti\u1ebfng l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u cao cho c\u00e1c v\u1ecb tr\u00ed tr\u00ean n\u00ean gi\u00e1m \u0111\u1ed1c v\u0103n ph\u00f2ng c\u1ee7a Pinterest, Jen Nguyen, \u0111\u00e3 b\u1eaft \u0111\u1ea7u xem x\u00e9t m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m m\u1edbi: Seattle.<\/p>\n\n\n\n<p>&#8220;Ch\u00fang t\u00f4i ngh\u0129 r\u1eb1ng \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c khu v\u1ef1c b\u00ean ngo\u00e0i Bay Area, \u0111\u1ec3 \u0111\u1ea9y nhanh vi\u1ec7c tuy\u1ec3n d\u1ee5ng c\u00e1c v\u1ecb tr\u00ed k\u1ef9 thu\u1eadt&#8221;, c\u00f4 Nguyen cho bi\u1ebft. &#8220;Seattle s\u1ebd l\u00e0 n\u01a1i ch\u00fang t\u00f4i th\u1eed nghi\u1ec7m \u0111i\u1ec1u \u0111\u00f3.&#8221;<\/p>\n\n\n\n<p>Pinterest l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng h\u01b0\u1edbng c\u1ed9ng \u0111\u1ed3ng. H\u1ecd r\u1ea5t t\u1ef1 h\u00e0o v\u1ec1 v\u0103n h\u00f3a h\u00f2a \u0111\u1ed3ng, \u0111a d\u1ea1ng c\u1ee7a m\u00ecnh v\u00e0 kh\u00f4ng gian l\u00e0m vi\u1ec7c c\u1ee7a h\u1ecd th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3. Tr\u1ee5 s\u1edf Pinterest t\u1ea1i San Francisco r\u1ea5t \u1ea5m c\u00fang v\u00e0 tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng. Nguyen bi\u1ebft r\u1eb1ng \u0111\u1ec3 tuy\u1ec3n d\u1ee5ng v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u, kh\u00f4ng gian t\u1ea1i Seattle c\u0169ng ph\u1ea3i mang l\u1ea1i c\u1ea3m gi\u00e1c t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>Tuy nhi\u00ean s\u1ed1 nh\u00e2n s\u1ef1 c\u00f4 d\u1ef1 ki\u1ebfn tuy\u1ec3n d\u1ee5ng l\u00e0 kh\u00f4ng c\u1ed1 \u0111\u1ecbnh v\u00e0 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u0169ng r\u1ea5t kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t. C\u00e1c k\u1ef9 s\u01b0 c\u1ea7n kh\u00f4ng gian y\u00ean t\u0129nh \u0111\u1ec3 t\u1eadp trung m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e2m. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ea7n kh\u00f4ng gian n\u0103ng \u0111\u1ed9ng \u0111\u1ec3 g\u1eb7p g\u1ee1 kh\u00e1ch h\u00e0ng. Th\u1eadt kh\u00f3 t\u00ecm ra m\u1ed9t gi\u1ea3i ph\u00e1p dung h\u00f2a.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: Pinterest\" src=\"https:\/\/player.vimeo.com\/video\/280761116?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"gi%e1%ba%a3i-ph%c3%a1p-m%e1%bb%99t-kh%c3%b4ng-gian-linh-ho%e1%ba%a1t-%c4%91%e1%ba%adm-ch%e1%ba%a5t-pinterest\"class=\"wp-block-heading\"><strong>Gi\u1ea3i ph\u00e1p: m\u1ed9t kh\u00f4ng gian linh ho\u1ea1t, \u0111\u1eadm ch\u1ea5t Pinterest<\/strong><\/h2>\n\n\n\n<p>Nguyen h\u1ee3p t\u00e1c c\u00f9ng WeWork \u0111\u1ec3 thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n ph\u00f2ng ri\u00eang, t\u00f9y ch\u1ec9nh theo y\u00eau c\u1ea7u c\u1ee7a c\u00f4. D\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a WeWork, c\u00f4 \u0111\u00e3 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian l\u00e0m vi\u1ec7c th\u1ec3 hi\u1ec7n s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a Pinterest t\u1ea1i m\u1ed9t khu v\u1ef1c c\u1ee7a Seattle n\u01a1i c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm v\u0103n ph\u00f2ng r\u1ea5t cao. Nh\u00f3m WeWork th\u1eadm ch\u00ed \u0111\u00e3 t\u1edbi kh\u1ea3o s\u00e1t tr\u1ee5 s\u1edf t\u1ea1i San Francisco \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m &#8216;c\u1ed9ng \u0111\u1ed3ng&#8217; Pinterest \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f4 Nguyen mu\u1ed1n t\u00e1i t\u1ea1o.<\/p>\n\n\n\n<p>&#8220;Ch\u00fang t\u00f4i coi WeWork nh\u01b0 m\u1ed9t ph\u1ea7n m\u1edf r\u1ed9ng c\u1ee7a nh\u00f3m m\u00ecnh,&#8221; c\u00f4 n\u00f3i. &#8220;H\u1ecd n\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 v\u00e0 h\u1ecd hi\u1ec3u nhu c\u1ea7u c\u1ee7a ch\u00fang t\u00f4i.&#8221;<\/p>\n\n\n\n<p>Pinterest \u0111\u00e3 ch\u1ecdn m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m ri\u00eang b\u00ean trong WeWork Denny Triangle, t\u1ea1i trung t\u00e2m Seattle trong c\u1ed9ng \u0111\u1ed3ng c\u00e1c c\u00f4ng ty danh ti\u1ebfng kh\u00e1c. C\u00f4 Nguyen ph\u1ed1i h\u1ee3p c\u00f9ng nh\u00f3m chuy\u00ean m\u00f4n c\u1ee7a WeWork g\u1ed3m c\u00e1c chuy\u00ean gia kh\u00f4ng gian v\u0103n ph\u00f2ng, nh\u00e0 thi\u1ebft k\u1ebf, v\u00e0 qu\u1ea3n l\u00fd x\u00e2y d\u1ef1ng \u0111\u1ec3 ki\u1ebfn thi\u1ebft m\u1ed9t kh\u00f4ng gian l\u00e0m vi\u1ec7c h\u1ed7 tr\u1ee3 s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 n\u0103ng su\u1ea5t.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-1-1440x810.jpg\" alt=\"\" data-id=\"1735\" data-link=\"\/ideas\/?attachment_id=1735\" class=\"wp-image-1735\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-4-1440x810.jpg\" alt=\"\" data-id=\"1736\" data-link=\"\/ideas\/?attachment_id=1736\" class=\"wp-image-1736\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-5-1440x810.jpg\" alt=\"\" data-id=\"1738\" data-link=\"\/ideas\/?attachment_id=1738\" class=\"wp-image-1738\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-6-1440x810.jpg\" alt=\"\" data-id=\"1739\" data-link=\"\/ideas\/?attachment_id=1739\" class=\"wp-image-1739\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-7-1440x810.jpg\" alt=\"\" data-id=\"1740\" data-link=\"\/ideas\/?attachment_id=1740\" class=\"wp-image-1740\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-8-1440x810.jpg\" alt=\"\" data-id=\"1742\" data-link=\"\/ideas\/?attachment_id=1742\" class=\"wp-image-1742\"\/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Kh\u00e1m ph\u00e1 v\u0103n ph\u00f2ng Seattle c\u1ee7a Pinterest.<br\/><\/figcaption><\/div>\n\n\n\n<h2  id=\"k%e1%ba%bft-qu%e1%ba%a3-kh%c3%b4ng-gian-l%c3%a0m-vi%e1%bb%87c-cho-m%e1%bb%99t-nh%c3%b3m-%c4%91ang-ph%c3%a1t-tri%e1%bb%83n-trong-th%e1%bb%9di-gian-k%e1%bb%b7-l%e1%bb%a5c\"class=\"wp-block-heading\"><strong>K\u1ebft qu\u1ea3: kh\u00f4ng gian l\u00e0m vi\u1ec7c cho m\u1ed9t nh\u00f3m \u0111ang ph\u00e1t tri\u1ec3n, trong th\u1eddi gian k\u1ef7 l\u1ee5c<\/strong><\/h2>\n\n\n\n<p>Nguyen n\u00f3i r\u1eb1ng c\u00f4 &#8220;\u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng b\u1eb1ng t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng v\u0103n ph\u00f2ng.&#8221; Khi d\u1ef1 \u00e1n b\u1eaft \u0111\u1ea7u, Nguyen t\u00ecm ki\u1ebfm m\u1ed9t v\u0103n ph\u00f2ng cho n\u0103m ng\u01b0\u1eddi. Trong v\u00f2ng m\u1ed9t n\u0103m, nh\u00f3m \u0111\u00e3 m\u1edf r\u1ed9ng l\u00ean 55 ng\u01b0\u1eddi. V\u00e0 b\u00e2y gi\u1edd, Pinterest c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng h\u01a1n. Th\u1ecb tr\u01b0\u1eddng th\u1eed nghi\u1ec7m ban \u0111\u1ea7u gi\u1edd \u0111\u00e3 tr\u1edf th\u00e0nh ng\u00f4i nh\u00e0 m\u1edbi.<\/p>\n\n\n\n<p>V\u0103n ph\u00f2ng ri\u00eang \u1edf t\u1ea7ng l\u1eedng l\u00e0 m\u1ed9t kh\u00f4ng gian c\u01a1 \u0111\u1ed9ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i linh ho\u1ea1t theo s\u1ef1 m\u1edf r\u1ed9ng c\u1ee7a Pinterest. V\u1edbi vi\u1ec7c t\u1eadn d\u1ee5ng ti\u1ec7n nghi c\u1ee7a WeWork nh\u01b0 nh\u00e0 \u0111\u1ec3 xe \u0111\u1ea1p v\u00e0 khu ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, Pinterest c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a kh\u00f4ng gian l\u00e0m vi\u1ec7c ri\u00eang c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Kh\u00f4ng gian l\u00e0m vi\u1ec7c c\u1ee7a Pinterest c\u0169ng \u0111a d\u1ea1ng nh\u01b0 nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd; t\u1eeb nh\u1eefng n\u01a1i y\u00ean t\u0129nh cho c\u00f4ng vi\u1ec7c c\u1ea7n t\u1eadp trung cao \u0111\u1ed9, t\u1edbi nh\u1eefng khu v\u1ef1c chung \u0111\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ch\u00fang t\u00f4i lu\u00f4n c\u00f3 kh\u00f4ng gian ph\u00f9 h\u1ee3p cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<h2  id=\"nh%e1%bb%afng-%c4%91i%e1%bb%83m-n%e1%bb%95i-b%e1%ba%adt-ch%c3%adnh\"class=\"wp-block-heading\"><strong>Nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt ch\u00ednh<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>V\u0103n ph\u00f2ng cao c\u1ea5p t\u1ea1i \u0111\u1ecba \u0111i\u1ec3m \u1edf Seattle n\u01a1i c\u00f3 nhu c\u1ea7u v\u1ec1 v\u0103n ph\u00f2ng r\u1ea5t cao<\/li><li>C\u00e1c \u0111i\u1ec1u kho\u1ea3n linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng theo nhu c\u1ea7u<\/li><li>Kh\u00f4ng gian v\u00e0 l\u1ed1i v\u00e0o ri\u00eang<\/li><li>Thi\u1ebft k\u1ebf n\u1ed9i th\u1ea5t theo th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Pinterest<\/li><li>S\u1eed d\u1ee5ng c\u00e1c ti\u1ec7n \u00edch v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh cao c\u1ea5p<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mong mu\u1ed1n duy tr\u00ec giai \u0111o\u1ea1n si\u00eau t\u0103ng tr\u01b0\u1edfng, Pinterest \u0111\u00e3 li\u00ean k\u1ebft c\u00f9ng WeWork nh\u1eb1m ti\u1ebfn v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi th\u1eadt nhanh \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i h\u00e0ng 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