{"id":89,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"https:\/\/www.wework.com\/sv-SE\/ideas\/?p=89&#038;preview=true&#038;preview_id=89"},"modified":"2020-08-11T13:24:06","modified_gmt":"2020-08-11T11:24:06","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/sv-SE\/ideas\/growth-innovation\/brooklinen-case-study","title":{"rendered":"Brooklinen v\u00e4xte fr\u00e5n 2 till 32 anst\u00e4llda hos WeWork"},"content":{"rendered":"\n<h2  id=\"utmaningen-att-hitta-kontorsutrymme-n%c3%a4r-personalstyrkan-%c3%a4r-ett-r%c3%b6rligt-m%c3%a5l\"class=\"wp-block-heading\"><strong>Utmaningen: att hitta kontorsutrymme n\u00e4r personalstyrkan \u00e4r ett r\u00f6rligt m\u00e5l<\/strong><\/h2>\n\n\n\n<p>N\u00e4r Vicki och Rich Fulop lanserade Brooklinen p\u00e5 Kickstarter 2014 arbetade de fr\u00e5n sitt vardagsrum. De hade precis tagit en semester, f\u00f6rs\u00f6kte k\u00f6pa lakanen fr\u00e5n hotellet, och fann att lyxiga s\u00e4ngkl\u00e4der kom med en prislapp p\u00e5 800 $. Brooklinens uppdrag var att skapa h\u00f6gkvalitativa lakan till ett mer \u00f6verkomligt pris.<\/p>\n\n\n\n<p>N\u00e4stan omedelbart efter lanseringen, var efterfr\u00e5gan p\u00e5 Brooklinens s\u00e4ngkl\u00e4der h\u00f6g. Vicki och Rich tyckte det var viktigt att h\u00e5lla sig smidiga allteftersom deras verksamhet tog fart s\u00e5 att de snabbt kunde hoppa p\u00e5 tillv\u00e4xtm\u00f6jligheter \u2014 vare sig det var att utveckla nya produkter, starta initiativ, eller f\u00e5 deras team att v\u00e4xa. De var dock inte s\u00e4kra p\u00e5 hur m\u00e5nga anst\u00e4llda de skulle komma att ha under de kommande m\u00e5naderna, s\u00e5 det var utmanande att f\u00f6ruts\u00e4ga hur mycket utrymme de skulle beh\u00f6va. &#8221;Vi visste inte vad framtiden hade att erbjuda oss, s\u00e5 vi ville ha ett arbetsutrymme som var extremt flexibelt&#8221;, s\u00e4ger Rich.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"l%c3%b6sningen-en-plats-som-l%c3%a4t-brooklinens-verksamhet-och-team-v%c3%a4xa\"class=\"wp-block-heading\"><strong>L\u00f6sningen: en plats som l\u00e4t Brooklinens verksamhet och team v\u00e4xa<\/strong><\/h2>\n\n\n\n<p>Grundarna ins\u00e5g att genom att flytta sin verksamhet till en WeWork-plats, kunde de f\u00e5 det utrymme de beh\u00f6vde f\u00f6r att hysa sitt v\u00e4xande team med flexibiliteten att navigera den os\u00e4kra framtiden. Rich och Vicki f\u00f6rs\u00f6kte f\u00f6ruts\u00e4ga sin personalstyrkan sex m\u00e5nader fram\u00e5t, men det visade sig vara en utmaning i en verksamhet med snabb tillv\u00e4xt. Med WeWork, &#8221;kan du flytta kontor, hyra ett annat kontor, sl\u00e5 ut en v\u00e4gg&#8221;, f\u00f6rklarar Rich. &#8221;WeWork l\u00e5ter dig v\u00e4xa med ditt team.&#8221;<\/p>\n\n\n\n<p>Vicki och Rich uppt\u00e4ckte ocks\u00e5 en annan f\u00f6rdel med WeWork: de beh\u00f6ver inte oroa sig f\u00f6r kontorsdrift, som att k\u00f6pa skrivare, inr\u00e4tta Wi-Fi eller anst\u00e4lla st\u00e4dpersonal. &#8221;Alla logistiska saker som skulle ta timmar fr\u00e5n att fokusera p\u00e5 v\u00e5r verksamhet, tar WeWork hand om,&#8221; s\u00e4ger Vicki.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\"\/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Se insidan av Brooklinens New York-kontor.<\/figcaption><\/div>\n\n\n\n<h2  id=\"resultatet-ett-skalbart-hem-f%c3%b6r-en-v%c3%a4xande-verksamhet\"class=\"wp-block-heading\"><strong>Resultatet: ett skalbart hem f\u00f6r en v\u00e4xande verksamhet<\/strong><\/h2>\n\n\n\n<p>Tre \u00e5r senare har Brooklinen ut\u00f6kat sitt team till 32 personer. WeWork har varit med dem varje steg p\u00e5 v\u00e4gen. \u201dVi flyttade in n\u00e4r vi bara var tv\u00e5 personer. Nu har vi ut\u00f6kat verksamheten i samma byggnad&#8221;, f\u00f6rklarar Rich. &#8221;Vi \u00e4r nu ett av de st\u00f6rsta teamen h\u00e4r.&#8221;<\/p>\n\n\n\n<p>Att g\u00e5 samman med WeWork har hj\u00e4lpt Brooklinen att spara pengar genom att minska sina kapitalutgifter och g\u00f6ra driftskostnader mer f\u00f6ruts\u00e4gbara. De har kunnat investera de besparingarna i att utveckla nya produkter.<\/p>\n\n\n\n<p>WeWork har ocks\u00e5 hj\u00e4lpt Brooklinen med att locka och beh\u00e5lla talanger. Att vara p\u00e5 WeWork hj\u00e4lper Brooklinen att visa kandidater sitt engagemang f\u00f6r en positiv dag-f\u00f6r-dag-upplevelse f\u00f6r den anst\u00e4llde \u2014 oavsett om det \u00e4r det v\u00e4nliga ansiktet i receptionen, dygnet-runt-f\u00f6rfriskningar eller till och med WeWorks n\u00e4tverksm\u00f6jligheter. <\/p>\n\n\n\n<p>Jaime Petkanics, vice ordf\u00f6rande f\u00f6r personalavdelningen p\u00e5 Brooklinen, f\u00f6rklarar, &#8221;N\u00e4r m\u00e4nniskor bed\u00f6mer jobberbjudanden, ser de inte bara vad de f\u00e5r i slutet \u2014 de tar med hela upplevelsen i ber\u00e4kningen. Utrymme \u00e4r en stor del av beslutsprocessen.&#8221;<\/p>\n\n\n\n<p>Brooklinens framtid \u00e4r ljus. Vicki f\u00f6rklarar det s\u00e5h\u00e4r: &#8221;N\u00e4r vi pratar om tillv\u00e4xt pratar vi om att f\u00e5 f\u00f6retaget att v\u00e4xa inom WeWork. Vi har varit j\u00e4tten\u00f6jda, och vi vill bara forts\u00e4tta expandera. Vi ser fram emot att se vad som kommer h\u00e4rn\u00e4st.&#8221;<\/p>\n\n\n\n<h2  id=\"viktiga-h%c3%b6jdpunkter\"class=\"wp-block-heading\"><strong>Viktiga h\u00f6jdpunkter:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Brooklinens varum\u00e4rke i hela utrymmet<\/li><li>F\u00f6rm\u00e5gan att v\u00e4xa vid behov<\/li><li>Operativt st\u00f6d f\u00f6r att hantera den dagliga logistiken<\/li><li>Minskade kapitalutgifter och driftskostnader<\/li><li>Ett privat, eget utrymme<\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/www.wework.com\/sv-SE\/medium-sized-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn more about spaces for growing businesses. (opens in a new tab)\" href=\"https:\/\/www.wework.com\/sv-SE\/medium-sized-business\">L\u00e4s mer om utrymmen f\u00f6r v\u00e4xande verksamheter.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeWork erbj\u00f6d det lyxiga s\u00e4ngkl\u00e4desf\u00f6retaget flexibiliteten att skala sitt utrymme, p\u00e5 beg\u00e4ran, allteftersom verksamheten tog fart<\/p>\n","protected":false},"author":1738,"featured_media":91,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[116],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fallstudie: Brooklinen 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