{"id":86,"date":"2019-05-20T10:00:25","date_gmt":"2019-05-20T14:00:25","guid":{"rendered":"https:\/\/www.wework.com\/sv-SE\/ideas\/?p=86&#038;preview=true&#038;preview_id=86"},"modified":"2020-08-11T13:24:08","modified_gmt":"2020-08-11T11:24:08","slug":"pinterest-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/sv-SE\/ideas\/growth-innovation\/pinterest-case-study","title":{"rendered":"S\u00e5 \u00f6ppnade Pinterest ett kontor i Seattle p\u00e5 rekordtid"},"content":{"rendered":"\n<h2  id=\"utmaningen-rekrytera-den-b%c3%a4sta-talangen-i-en-v%c3%a4rld-av-supersnabb-tillv%c3%a4xt\"class=\"wp-block-heading\"><strong>Utmaningen: Rekrytera den b\u00e4sta talangen i en v\u00e4rld av supersnabb tillv\u00e4xt<\/strong><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Pinterest (opens in a new tab)\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\">Pinterest<\/a>, den visuella uppt\u00e4cktsmotorn hade haft sitt huvudkontor i San Francisco i fem \u00e5r n\u00e4r de b\u00f6rjade uppleva en unik tillv\u00e4xttakt. F\u00f6r att kunna uppr\u00e4tth\u00e5lla den snabba takten beh\u00f6vde f\u00f6retaget rekrytera den b\u00e4sta talangen inom f\u00f6rs\u00e4ljning och teknik. Men San Francisco \u00e4r en mycket eftertraktad marknad f\u00f6r dessa roller s\u00e5 Pinterests arbetsplatschef, Jen Nguyen, b\u00f6rjade s\u00f6ka p\u00e5 en ny plats: Seattle.<\/p>\n\n\n\n<p>&#8221;Vi t\u00e4nkte att det skulle vara en bra m\u00f6jlighet att utforska regioner utanf\u00f6r San Francisco, f\u00f6r att p\u00e5skynda rekryteringen av tekniker&#8221;, s\u00e4ger Nguyen. &#8221;Seattle skulle vara denna testmarknad f\u00f6r oss.&#8221;<\/p>\n\n\n\n<p>Pinterest \u00e4r en community-driven plattform. De \u00e4r stolta \u00f6ver sin inkluderande och m\u00e5ngfaldiga kultur \u2013 och deras arbetsutrymme som speglar detta. Pinterest huvudkontor i San Francisco \u00e4r varmt och kokar av energi. Nguyen visste att f\u00f6r att kunna rekrytera och beh\u00e5lla den b\u00e4sta talangen beh\u00f6vde utrymmet i Seattle ha samma k\u00e4nsla.<\/p>\n\n\n\n<p>Men det f\u00f6rutsp\u00e5dda antalet anst\u00e4llda hon planerade f\u00f6r varierade och talangpoolerna var mycket olika. Tekniker beh\u00f6vde tysta utrymmen d\u00e4r de kunde fokusera utan distraktioner. S\u00e4ljarna beh\u00f6vde dynamiska utrymmen d\u00e4r de kunde f\u00e5 kontakt med och bjuda in kunder. Det var sv\u00e5rt att hitta en l\u00f6sning som kunde tillm\u00f6tesg\u00e5 b\u00e5da behoven.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: Pinterest\" src=\"https:\/\/player.vimeo.com\/video\/280761116?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"l%c3%b6sningen-flexibelt-utrymme-som-%c3%a4r-unikt-pinterest\"class=\"wp-block-heading\"><strong>L\u00f6sningen: flexibelt utrymme som \u00e4r unikt Pinterest<\/strong><\/h2>\n\n\n\n<p>Nguyen samarbetade med WeWork f\u00f6r att utforma och bygga ett anpassat, privat kontor som passade hennes behov. Genom att utnyttja WeWorks plattform kunde hon skapa ett utrymme som reflekterade Pinterests uppdrag och v\u00e4rderingar i ett mycket eftertraktat omr\u00e5de av Seattle. WeWork-teamet till och med bes\u00f6kte huvudkontoret i San Francisco f\u00f6r att uppleva den unika &#8221;community&#8221; p\u00e5 Pinterest som Nguyen ville kopiera.<\/p>\n\n\n\n<p>&#8221;Vi ser p\u00e5 WeWork som en utvidgning av v\u00e5rt team&#8221;, s\u00e4ger hon. &#8221;De fattar och f\u00f6rst\u00e5r v\u00e5ra behov.&#8221;<\/p>\n\n\n\n<p>P\u00e5 Pinterest besl\u00f6t man sig f\u00f6r en privat plats inuti WeWork Denny Triangle, i hj\u00e4rtat av Seattle bland andra f\u00f6retag med h\u00f6g profil. Nguyen samarbetade med WeWorks vertikalt integrerade team med arbetsplatsstrateger, designers och byggnadschefer f\u00f6r att skapa utrymmet f\u00f6r kreativitet och produktivitet.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-1-1440x810.jpg\" alt=\"\" data-id=\"1735\" data-link=\"\/ideas\/?attachment_id=1735\" class=\"wp-image-1735\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-4-1440x810.jpg\" alt=\"\" data-id=\"1736\" data-link=\"\/ideas\/?attachment_id=1736\" class=\"wp-image-1736\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-5-1440x810.jpg\" alt=\"\" data-id=\"1738\" data-link=\"\/ideas\/?attachment_id=1738\" class=\"wp-image-1738\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-6-1440x810.jpg\" alt=\"\" data-id=\"1739\" data-link=\"\/ideas\/?attachment_id=1739\" class=\"wp-image-1739\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-7-1440x810.jpg\" alt=\"\" data-id=\"1740\" data-link=\"\/ideas\/?attachment_id=1740\" class=\"wp-image-1740\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-8-1440x810.jpg\" alt=\"\" data-id=\"1742\" data-link=\"\/ideas\/?attachment_id=1742\" class=\"wp-image-1742\"\/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Se insidan av Pinterests kontor i Seattle.<br\/><\/figcaption><\/div>\n\n\n\n<h2  id=\"resultatet-utrymme-f%c3%b6r-ett-v%c3%a4xande-team-p%c3%a5-rekordtid\"class=\"wp-block-heading\"><strong>Resultatet: Utrymme f\u00f6r ett v\u00e4xande team, p\u00e5 rekordtid<\/strong><\/h2>\n\n\n\n<p>Nguyen s\u00e4ger att hon &#8221;m\u00e4ter framg\u00e5ng enligt hur snabbt fastigheten har v\u00e4xt.&#8221; N\u00e4r projektet b\u00f6rjade s\u00f6kte Nguyen efter ett kontor f\u00f6r fem personer. Inom ett \u00e5r hade det v\u00e4xt till 55 personer. Nu har Pinterest planer p\u00e5 att expandera ytterligare. Det som b\u00f6rjade som en testmarknad har nu blivit ett nytt hem.<\/p>\n\n\n\n<p>Det privata kontoret p\u00e5 halva v\u00e5ningen \u00e4r ett dynamiskt utrymme som kan anpassas allt eftersom Pinterest expanderar. Genom att utnyttja WeWorks faciliteter som cykelf\u00f6rvaring och aktivitetsutrymme kunde Pinterest ocks\u00e5 maximera sitt privata arbetsutrymme.<\/p>\n\n\n\n<p>Pinterests utrymme \u00e4r lika m\u00e5ngfaldigt som f\u00f6retagets personal; fr\u00e5n tysta utrymmen f\u00f6r fokuserat arbete, till gemensamma utrymmen d\u00e4r man kan h\u00e5lla evenemang och underh\u00e5lla kunder, det finns en plats f\u00f6r alla.<\/p>\n\n\n\n<h2  id=\"viktiga-h%c3%b6jdpunkter\"class=\"wp-block-heading\"><strong>Viktiga h\u00f6jdpunkter<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Eftertraktad fastighet p\u00e5 en popul\u00e4r plats i Seattle<\/li><li>Flexibla villkor och f\u00f6rm\u00e5gan att v\u00e4xa vid behov<\/li><li>Privat utrymme och ing\u00e5ng<\/li><li>Interi\u00f6r som \u00e5terspeglar Pinterest varum\u00e4rke<\/li><li>\u00c5tkomst till f\u00f6rstklassiga faciliteter och program<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>F\u00f6r att klara av en period med supersnabb tillv\u00e4xt gick Pinterest samman med WeWork f\u00f6r att flytta in p\u00e5 en ny marknad \u2013 snabbt \u2013 f\u00f6r att locka till sig och beh\u00e5lla den b\u00e4sta talangen.<\/p>\n","protected":false},"author":1738,"featured_media":88,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fallstudie: S\u00e5 \u00f6ppnade Pinterest ett kontor i Seattle p\u00e5 rekordtid<\/title>\n<meta name=\"description\" content=\"Byggt och utformat av WeWork p\u00e5 bara sex m\u00e5nader, har Pinterest nu ett anpassat 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