{"id":1809,"date":"2021-08-10T15:38:46","date_gmt":"2021-08-10T12:38:46","guid":{"rendered":"https:\/\/www.wework.com\/ru-RU\/ideas\/?p=1809&#038;preview=true&#038;preview_id=1809"},"modified":"2022-05-19T13:51:52","modified_gmt":"2022-05-19T10:51:52","slug":"the-rise-of-the-corporate-head-of-real-estate","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ru-RU\/ideas\/growth-innovation\/the-rise-of-the-corporate-head-of-real-estate","title":{"rendered":"\u0420\u0430\u0441\u0442\u0443\u0449\u0430\u044f \u0440\u043e\u043b\u044c \u0433\u043b\u0430\u0432\u044b \u043e\u0442\u0434\u0435\u043b\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0432 \u043a\u043e\u0440\u043f\u043e\u0440\u0430\u0446\u0438\u0438"},"content":{"rendered":"<div data-block_60e72946eeafe class=\"link align link-block\">\r\n  <div class=\"link-block__image link-block__image--wide\">\r\n    <div class=\"ray-image ray-image--16by9 link-block__image--bg-transparent\">\r\n     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\u043f\u043e\u0440, \u043a\u0430\u043a \u0424\u0440\u044d\u043d\u043a \u041b\u043b\u043e\u0439\u0434 \u0420\u0430\u0439\u0442 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043b \u0440\u0435\u0432\u043e\u043b\u044e\u0446\u0438\u043e\u043d\u043d\u044b\u0439 \u0434\u0438\u0437\u0430\u0439\u043d \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0433\u043e \u043e\u0444\u0438\u0441\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 Johnson Wax. \u0414\u043e \u043f\u043e\u0441\u043b\u0435\u0434\u043d\u0435\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0442\u043e \u0436\u0435 \u0441\u0430\u043c\u043e\u0435 \u043e\u0442\u043d\u043e\u0441\u0438\u043b\u043e\u0441\u044c \u0438 \u043a \u0440\u0430\u0431\u043e\u0442\u0435 \u0433\u043b\u0430\u0432\u044b \u043e\u0442\u0434\u0435\u043b\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438. \u041d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u0435\u0441\u044f\u0442\u0438\u043b\u0435\u0442\u0438\u0439 \u0434\u043e \u043f\u0430\u043d\u0434\u0435\u043c\u0438\u0438 COVID-19 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043e\u0442\u0434\u0435\u043b\u043e\u0432 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u043b\u0438 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e.\u00a0<\/p>\n\n\n<div data-block_60ed9fe7469ff class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">\u0412 \u044d\u0442\u043e\u043c \u0432\u044b\u043f\u0443\u0441\u043a\u0435<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#%d1%80%d0%b0%d1%81%d1%82%d1%83%d1%89%d0%b0%d1%8f-%d1%80%d0%be%d0%bb%d1%8c-%d0%b3%d0%bb%d0%b0%d0%b2%d1%8b-%d0%be%d1%82%d0%b4%d0%b5%d0%bb%d0%b0-%d0%bd%d0%b5%d0%b4%d0%b2%d0%b8%d0%b6%d0%b8%d0%bc%d0%be\" class=\"toc-block__link\">\r\n          \u0420\u0430\u0441\u0442\u0443\u0449\u0430\u044f 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height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#%d0%bd%d0%be%d0%b2%d1%8b%d0%b5-%d0%b1%d0%bb%d0%b0%d0%b3%d0%b0-%d0%b4%d0%bb%d1%8f-%d1%81%d0%be%d1%82%d1%80%d1%83%d0%b4%d0%bd%d0%b8%d0%ba%d0%be%d0%b2\" class=\"toc-block__link\">\r\n          \u041d\u043e\u0432\u044b\u0435 \u0431\u043b\u0430\u0433\u0430 \u0434\u043b\u044f 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transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#%d0%b3%d0%b8%d0%b1%d0%ba%d0%be%d1%81%d1%82%d1%8c-%d1%8d%d1%82%d0%be-%d0%b7%d0%b0%d1%89%d0%b8%d1%82%d0%b0-%d0%be%d1%82-%d1%80%d0%b8%d1%81%d0%ba%d0%be%d0%b2\" class=\"toc-block__link\">\r\n          \u0413\u0438\u0431\u043a\u043e\u0441\u0442\u044c\u00a0\u2014 \u044d\u0442\u043e \u0437\u0430\u0449\u0438\u0442\u0430 \u043e\u0442 \u0440\u0438\u0441\u043a\u043e\u0432\r\n          <span class=\"toc-block__icon\">\r\n      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\u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u0448\u0442\u0430\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0438 \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0431\u0438\u0437\u043d\u0435\u0441-\u0446\u0435\u043b\u0438.<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\t\u041f\u043e\u043c\u043d\u0438\u0442\u0435: \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0442\u0440\u0435\u0431\u0443\u0435\u0442\u0441\u044f JavaScript.<\/noscript>\n\u041f\u043e\u043b\u044f \u043d\u0435 \u043d\u0430\u0439\u0434\u0435\u043d\u044b.<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-16-cont\" class=\"nf-form-cont\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-16\" aria-describedby=\"nf-form-errors-16\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed 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id=\"%d1%80%d0%b0%d1%81%d1%82%d1%83%d1%89%d0%b0%d1%8f-%d1%80%d0%be%d0%bb%d1%8c-%d0%b3%d0%bb%d0%b0%d0%b2%d1%8b-%d0%be%d1%82%d0%b4%d0%b5%d0%bb%d0%b0-%d0%bd%d0%b5%d0%b4%d0%b2%d0%b8%d0%b6%d0%b8%d0%bc%d0%be\"class=\"wp-block-heading\"><strong>\u0420\u0430\u0441\u0442\u0443\u0449\u0430\u044f \u0440\u043e\u043b\u044c \u0433\u043b\u0430\u0432\u044b \u043e\u0442\u0434\u0435\u043b\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438\u00a0<\/strong><\/h2>\n\n\n\n<p>\u041f\u043e\u0441\u043b\u0435 \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u043e\u0433\u043e \u043a\u0440\u0438\u0437\u0438\u0441\u0430 2008\u20132009 \u0433\u0433. \u043f\u043e\u043b\u043d\u043e\u043c\u043e\u0447\u0438\u044f \u043e\u0442\u0434\u0435\u043b\u043e\u0432 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u043d\u0430\u0447\u0430\u043b\u0438 \u0441\u043c\u0435\u0449\u0430\u0442\u044c\u0441\u044f \u043e\u0442 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u0446\u0435\u043b\u0438 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u0437\u0430\u0434\u0430\u0447\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u043d\u043e\u0441\u0438\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u0431\u0430\u0432\u043e\u0447\u043d\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c: \u0440\u0430\u0431\u043e\u0447\u0435\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e \u0441\u0442\u0430\u043b\u043e \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u043c \u0434\u043b\u044f <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-to-engage-your-workforce-for-the-future-of-work\">\u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0442\u0430\u043b\u0430\u043d\u0442\u043e\u0432 ( English )<\/a>. \u0418\u0441\u043a\u043b\u044e\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0435 \u0440\u0430\u0431\u043e\u0447\u0438\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430 \u0438 \u0448\u0438\u0440\u043e\u043a\u0438\u0435 \u043d\u0430\u0431\u043e\u0440\u044b <a href=\"\/ru-RU\/ideas\/workspace-solutions\/flexible-products\/office-amenities\">\u0443\u0441\u043b\u0443\u0433<\/a> \u043f\u0440\u0435\u0432\u0440\u0430\u0449\u0430\u044e\u0442\u0441\u044f \u0432 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u0430, \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0432\u043e\u0432\u043b\u0435\u0447\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0438, \u0447\u0442\u043e \u0441\u0430\u043c\u043e\u0435 \u0433\u043b\u0430\u0432\u043d\u043e\u0435, \u0432 \u0443\u0434\u043e\u0432\u043b\u0435\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432. \u041e\u0434\u043d\u0430\u043a\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u043b\u0438 \u0442\u0440\u0435\u0431\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0438 \u043f\u0440\u0438\u0445\u043e\u0434\u0438\u043b\u0438 \u0432 \u043e\u0444\u0438\u0441 \u043f\u044f\u0442\u044c \u0434\u043d\u0435\u0439 \u0432 \u043d\u0435\u0434\u0435\u043b\u044e. \u041f\u0430\u043d\u0434\u0435\u043c\u0438\u044f \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0430 \u044d\u0442\u043e. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e, \u043d\u0430\u0432\u0441\u0435\u0433\u0434\u0430.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/07\/Web_150DPI-20190925_WeWork_The-Boardwalk-OC_001_v1.jpg\" alt=\"\" class=\"wp-image-4438\" \/><figcaption><a href=\"https:\/\/www.wework.com\/ru-RU\/buildings\/the-boardwalk--orange-county--CA\" data-type=\"URL\" data-id=\"https:\/\/www.wework.com\/buildings\/the-boardwalk--orange-county--CA\" href=\"https:\/\/www.wework.com\/ru-RU\/buildings\/the-boardwalk--orange-county--CA\">WeWork The Boardwalk<\/a> \u0432\u00a0\u0418\u0440\u0432\u0438\u043d\u0435, \u041a\u0430\u043b\u0438\u0444\u043e\u0440\u043d\u0438\u044f.<\/figcaption><\/figure>\n\n\n\n<p>\u041f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044f \u043e\u0442\u0432\u0435\u0447\u0430\u0442\u044c \u0437\u0430 \u0442\u0440\u0430\u043d\u0441\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0431\u0438\u0437\u043d\u0435\u0441-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u044c, \u0433\u043b\u0430\u0432\u0430 \u043e\u0442\u0434\u0435\u043b\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0442\u0435\u043f\u0435\u0440\u044c \u0441\u0438\u0434\u0438\u0442 \u0437\u0430 \u043e\u0434\u043d\u0438\u043c \u0441\u0442\u043e\u043b\u043e\u043c \u0441 \u0442\u043e\u043f-\u043c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0430\u043c\u0438. \u041f\u043e \u043c\u0435\u0440\u0435 \u0442\u043e\u0433\u043e \u043a\u0430\u043a <a href=\"\/ru-RU\/ideas\/research-insights\/expert-insights\/how-to-build-culture-in-a-hybrid-workplace\">\u0444\u043e\u043a\u0443\u0441 \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u043f\u044b\u0442 \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432<\/a>, \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u0447\u0435\u0441\u0442\u0432\u043e, \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0438 \u0441\u043e\u0445\u0440\u0430\u043d\u0435\u043d\u0438\u0435 \u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b, \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u0438 \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435, \u043e\u043d\u0438 \u0441\u0442\u0430\u043b\u0438 \u043e\u0441\u043e\u0437\u043d\u0430\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0441 \u0444\u0438\u0437\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0441\u0440\u0435\u0434\u043e\u0439 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0435\u043b\u044c\u0437\u044f \u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0432\u0442\u043e\u0440\u043e\u0441\u0442\u0435\u043f\u0435\u043d\u043d\u044b\u043c\u00a0\u2014 \u044d\u0442\u043e \u043d\u0435\u043e\u0442\u044a\u0435\u043c\u043b\u0435\u043c\u0430\u044f \u0447\u0430\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u0440\u0435\u0448\u0435\u043d\u0438\u0439.\u00a0<\/p>\n\n\n\n<p>\u041f\u0435\u0440\u0435\u0434 \u043a\u0430\u0436\u0434\u044b\u043c \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u043c \u043e\u0442\u0434\u0435\u043b\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0441\u0442\u043e\u0438\u0442 \u0437\u0430\u0434\u0430\u0447\u0430 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0442\u0430\u043a, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u0443 \u0437\u0430\u0445\u043e\u0442\u0435\u043b\u043e\u0441\u044c \u0432\u0441\u0442\u0430\u0442\u044c \u0441 \u0434\u0438\u0432\u0430\u043d\u0430 \u0438 \u043d\u0430\u0447\u0430\u0442\u044c \u0440\u0430\u0431\u043e\u0447\u0438\u0439 \u0434\u0435\u043d\u044c \u0438\u043b\u0438 \u043f\u0440\u0438\u0439\u0442\u0438 \u0432 \u043e\u0444\u0438\u0441. \u041e\u043d\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u043b\u0430\u0433\u043e\u043f\u0440\u0438\u044f\u0442\u043d\u044b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u0434\u043b\u044f <a href=\"\/ru-RU\/ideas\/research-insights\/research-studies\/the-impact-of-working-from-home-on-collaboration\">&quot;\u0441\u0442\u043e\u043b\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u044f \u043c\u043d\u0435\u043d\u0438\u0439&quot;<\/a> \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0441\u0442\u0440\u0443\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u043c\u0435\u0436\u0434\u0443 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\u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u0441 \u043d\u0438\u0437\u043a\u0438\u043c \u0440\u0438\u0441\u043a\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044c \u043e\u0442\u0434\u0435\u043b\u0430 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u0442\u044c \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441, \u0447\u0442\u043e\u0431\u044b \u0432\u0435\u0440\u043d\u0443\u0442\u044c \u0441\u043e\u0442\u0440\u0443\u0434\u043d\u0438\u043a\u043e\u0432 \u0432 \u043e\u0444\u0438\u0441.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/07\/Web_150DPI-20191126_WeWork_The-Hubb-Long-Beach_006_v1.jpg\" alt=\"\" class=\"wp-image-4439\" \/><figcaption><a href=\"https:\/\/www.wework.com\/ru-RU\/buildings\/the-hubb--los-angeles--CA\" data-type=\"URL\" data-id=\"https:\/\/www.wework.com\/buildings\/the-hubb--los-angeles--CA\" href=\"https:\/\/www.wework.com\/ru-RU\/buildings\/the-hubb--los-angeles--CA\">WeWork The Hub<\/a> \u0432 \u041b\u043e\u043d\u0433-\u0411\u0438\u0447, \u041a\u0430\u043b\u0438\u0444\u043e\u0440\u043d\u0438\u044f.<\/figcaption><\/figure>\n\n\n\n<p>\u042d\u0442\u043e \u043e\u0434\u043d\u0430 \u0438\u0437 \u043f\u0440\u0438\u0447\u0438\u043d, \u043f\u043e \u043a\u043e\u0442\u043e\u0440\u043e\u0439 <a href=\"\/ru-RU\/ideas\/workspace-solutions\/case-studies\/three-companies-using-transferability-with-wework\">WeWork \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u0432\u043e\u0431\u043e\u0434\u0443 \u043f\u0435\u0440\u0435\u0435\u0437\u0434\u0430<\/a> \u043d\u0430\u0448\u0438\u043c \u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0430\u043c. \u042d\u0442\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u043e\u0444\u0438\u0441\u044b \u0438\u0437 \u043e\u0434\u043d\u043e\u0433\u043e \u0433\u043e\u0440\u043e\u0434\u0430 \u0432 \u0434\u0440\u0443\u0433\u043e\u0439 (\u043f\u0435\u0440\u0435\u043c\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u044c) \u0438\u043b\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0430 \u043e\u0434\u043d\u0438\u0445 \u0443\u0441\u043b\u0443\u0433 \u0438\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432 \u0432 \u0434\u0440\u0443\u0433\u0438\u0435 (\u043f\u0435\u0440\u0435\u043d\u043e\u0441\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430). \u042d\u0442\u043e \u0432\u043e\u043f\u043b\u043e\u0449\u0435\u043d\u0438\u0435 \u0433\u0438\u0431\u043a\u043e\u0441\u0442\u0438.<\/p>\n\n\n\n<p>\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u0437\u0430\u0434\u0443\u043c\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043e\u0431\u043e \u0432\u0441\u0435\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u0430\u0445 <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/how-the-office-will-evolve-in-2021\">\u043e\u0444\u0438\u0441\u0430 \u0431\u0443\u0434\u0443\u0449\u0435\u0433\u043e ( English )<\/a>, \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u044b\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043e\u0442\u0434\u0435\u043b\u043e\u0432 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u0431\u0443\u0434\u0443\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043c\u043e\u0434\u0435\u043b\u044c, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u043b\u044e\u0434\u044f\u043c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c, \u0441\u0442\u0438\u043c\u0443\u043b\u0438\u0440\u0443\u0435\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u0435 \u0438 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u0442\u0430\u043b\u0430\u043d\u0442\u043e\u0432 \u0438 \u0443\u0434\u0435\u043b\u044f\u0435\u0442 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u044e \u0440\u0438\u0441\u043a\u043e\u0432.\u00a0<\/p>\n\n\n\n<p>\u041e\u0444\u0438\u0441 \u043d\u0435 \u0443\u043c\u0435\u0440, \u043e\u043d \u043f\u0440\u043e\u0441\u0442\u043e \u043a\u0430\u0440\u0434\u0438\u043d\u0430\u043b\u044c\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0441\u044f. \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u043c <a href=\"https:\/\/www.wework.com\/ru-RU\/solutions\" href=\"https:\/\/www.wework.com\/ru-RU\/solutions\">\u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0435\u043d\u0438\u044f\u043c \u0433\u0438\u0431\u043a\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u043e\u0432<\/a> \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f WeWork \u043e\u0431\u043b\u0430\u0434\u0430\u0435\u0442 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044f\u043c\u0438, \u043f\u043e\u043c\u043e\u0433\u0430\u044f \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u044f\u043c \u043e\u0442\u0434\u0435\u043b\u043e\u0432 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0432 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u044f\u0445 \u0441\u0432\u043e\u0438\u0445 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 \u0441\u0435\u0433\u043e\u0434\u043d\u044f \u0438 \u0432 \u0431\u0443\u0434\u0443\u0449\u0435\u043c. \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u043c\u0438 \u0432 \u0441\u0444\u0435\u0440\u0435 \u043d\u0435\u0434\u0432\u0438\u0436\u0438\u043c\u043e\u0441\u0442\u0438 \u043d\u0438\u043a\u043e\u0433\u0434\u0430 \u043d\u0435 \u0431\u044b\u043b\u043e \u0441\u0442\u043e\u043b\u044c \u0432\u0430\u0436\u043d\u044b\u043c.\u00a0<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            \u0421\u0442\u0430\u0442\u044c\u0438 \u043f\u043e \u0442\u0435\u043c\u0435\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ru-RU\/ideas\/growth-innovation\/weworks-sales-team-on-businesses-office-needs-in-2022\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2022\/01\/20210902_WeWork_1634-5th-Ave-Milestone-Manila-_018_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2022\/01\/20210902_WeWork_1634-5th-Ave-Milestone-Manila-_018_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2022\/01\/20210902_WeWork_1634-5th-Ave-Milestone-Manila-_018_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2022\/01\/20210902_WeWork_1634-5th-Ave-Milestone-Manila-_018_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2022\/01\/20210902_WeWork_1634-5th-Ave-Milestone-Manila-_018_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2022\/01\/20210902_WeWork_1634-5th-Ave-Milestone-Manila-_018_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2022\/01\/20210902_WeWork_1634-5th-Ave-Milestone-Manila-_018_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ru-RU\/ideas\/growth-innovation\/weworks-sales-team-on-businesses-office-needs-in-2022\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            \u041a\u043e\u043c\u0430\u043d\u0434\u0430 \u043f\u043e \u043f\u0440\u043e\u0434\u0430\u0436\u0430\u043c WeWork \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043e \u0442\u043e\u043c, \u043a\u0430\u043a\u0438\u0435 \u043e\u0444\u0438\u0441\u044b \u043d\u0443\u0436\u043d\u044b \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f\u043c \u0432 2022\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    \u041e\u0442\r\n    Anna Dimond\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ru-RU\/ideas\/growth-innovation\/how-to-craft-return-to-office-plans-that-center-compassion\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/12\/Copy-of-DSC_1059_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ru-RU\/ideas\/growth-innovation\/how-to-craft-return-to-office-plans-that-center-compassion\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            \u041a\u0430\u043a \u0443\u043c\u0435\u043b\u043e \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043f\u043b\u0430\u043d \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0432 \u043e\u0444\u0438\u0441, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0443\u0434\u0435\u043b\u044f\u0435\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0447\u0443\u0432\u0441\u0442\u0432\u0438\u044e \u0440\u0430\u0431\u043e\u0442\u043d\u0438\u043a\u043e\u0432\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    \u041e\u0442\r\n    Monica Pool Knox\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ru-RU\/ideas\/growth-innovation\/a-remote-first-company-goes-hybrid\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/11\/wework_sendle_2021_elin_bandmann_photography-5_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/11\/wework_sendle_2021_elin_bandmann_photography-5_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/11\/wework_sendle_2021_elin_bandmann_photography-5_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/11\/wework_sendle_2021_elin_bandmann_photography-5_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/11\/wework_sendle_2021_elin_bandmann_photography-5_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/11\/wework_sendle_2021_elin_bandmann_photography-5_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/ru-RU\/ideas\/wp-content\/uploads\/sites\/25\/2021\/11\/wework_sendle_2021_elin_bandmann_photography-5_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/ru-RU\/ideas\/growth-innovation\/a-remote-first-company-goes-hybrid\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            \u041a\u043e\u043c\u043f\u0430\u043d\u0438\u044f c \u0443\u0434\u0430\u043b\u0435\u043d\u043d\u044b\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u043c 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sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>\u041f\u043e\u0434\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u043d\u043e\u0432\u043e\u0435 \u0440\u0430\u0431\u043e\u0447\u0435\u0435 \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u043e?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        \u0421\u0432\u044f\u0436\u0438\u0442\u0435\u0441\u044c \u0441 \u043d\u0430\u043c\u0438\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>\u042d\u0442\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u043e\u0434\u0432\u0438\u0433\u0430\u0442\u044c \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u0435 \u0440\u0430\u0431\u043e\u0447\u0435\u0433\u043e \u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0441\u0442\u0432\u0430 <\/p>\n","protected":false},"author":2150,"featured_media":1811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[125,945,940,968,972],"tags":[930,917],"class_list":["post-1809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-innovation","category-expert-insights","category-research-insights","category-research-and-insights","category-expert-insights-research-and-insights","tag-enterprises-2","tag-property-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO 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