{"id":96,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=96&#038;preview=true&#038;preview_id=96"},"modified":"2020-04-16T11:22:29","modified_gmt":"2020-04-16T14:22:29","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","title":{"rendered":"A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork"},"content":{"rendered":"\n<h2  id=\"o-desafio-encontrar-um-espa%c3%a7o-de-trabalho-quando-a-previs%c3%a3o-do-tamanho-da-equipe-%c3%a9-um-alvo-em-movimento\"class=\"wp-block-heading\"><strong>O desafio: encontrar um espa\u00e7o de trabalho quando a previs\u00e3o do tamanho da equipe \u00e9 um alvo em movimento<\/strong><\/h2>\n\n\n\n<p>Quando Vicki e Rich Fulop lan\u00e7aram a Brooklinen no Kickstarter, em 2014, eles trabalhavam na sala de estar. Tinham acabado de tirar f\u00e9rias; tentaram comprar os len\u00e7\u00f3is do hotel e descobriram que aquela roupa de cama de luxo custava US$800. A miss\u00e3o da Brooklinen era produzir len\u00e7\u00f3is de alta qualidade por um pre\u00e7o mais acess\u00edvel.<\/p>\n\n\n\n<p>Quase imediatamente ap\u00f3s o lan\u00e7amento no mercado, j\u00e1 havia uma grande procura pelas roupas de cama da Brooklinen. Vicki e Rich acreditavam que era importante manter a empresa enxuta e \u00e1gil enquanto seu neg\u00f3cio decolava, para que pudessem aproveitar rapidamente as oportunidades de crescimento, como desenvolvimento de novos produtos, novas iniciativas ou aumento da equipe. No entanto, n\u00e3o tinham certeza qual seria o tamanho de sua equipe nos pr\u00f3ximos meses, sendo desafiadora a previs\u00e3o de quanto espa\u00e7o precisariam. &quot;N\u00e3o sab\u00edamos o que o futuro nos reservava, por isso quer\u00edamos um espa\u00e7o de trabalho que fosse extremamente flex\u00edvel&quot;, diz Rich.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"a-solu%c3%a7%c3%a3o-um-espa%c3%a7o-que-permite-%c3%a0-brooklinen-ampliar-seus-neg%c3%b3cios-e-equipe\"class=\"wp-block-heading\"><strong>A solu\u00e7\u00e3o: um espa\u00e7o que permite \u00e0 Brooklinen ampliar seus neg\u00f3cios e equipe<\/strong><\/h2>\n\n\n\n<p>Os fundadores perceberam que, ao mudar sua empresa para um local WeWork, poderiam ter o espa\u00e7o de que precisavam para abrigar sua equipe em crescimento com a flexibilidade para enfrentar o futuro incerto. Rich e Vicki tentam prever o tamanho da equipe para os pr\u00f3ximos seis meses, mas isso pode ser dif\u00edcil em uma organiza\u00e7\u00e3o com um crescimento elevado. Com a WeWork, &quot;voc\u00ea pode mover escrit\u00f3rios, alugar outro espa\u00e7o, eliminar uma parede&quot;, explica Rich. &quot;A WeWork permitir\u00e1 que voc\u00ea e sua equipe cres\u00e7am&quot;.<\/p>\n\n\n\n<p>Vicki e Rich tamb\u00e9m descobriram outro benef\u00edcio da WeWork: n\u00e3o precisam se preocupar com a gest\u00e3o do escrit\u00f3rio, como comprar impressoras, configurar Wi-Fi ou contratar uma equipe de limpeza. &quot;A WeWork cuida de cada detalhe log\u00edstico que tomaria um tempo que poderia ser usado para manter foco do neg\u00f3cio&quot;, diz Vicki.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Interior do escrit\u00f3rio da Brooklinen em Nova York.<\/figcaption><\/div>\n\n\n\n<h2  id=\"o-resultado-um-lar-adapt%c3%a1vel-para-um-neg%c3%b3cio-em-crescimento\"class=\"wp-block-heading\"><strong>O resultado: um lar adapt\u00e1vel para um neg\u00f3cio em crescimento<\/strong><\/h2>\n\n\n\n<p>Tr\u00eas anos depois, a Brooklinen aumentou sua equipe para 32 pessoas. E a WeWork tem estado com eles a cada passo do caminho. \u201cMudamos desde que \u00e9ramos apenas duas pessoas. Agora, acabamos de expandir dentro do mesmo edif\u00edcio&quot;, diz Rich. &quot;Somos hoje uma das maiores equipes aqui.&quot;<\/p>\n\n\n\n<p>A parceria com a WeWork ajudou a Brooklinen a economizar, reduzindo suas despesas de capital e tornando os custos operacionais mais previs\u00edveis. A empresa tem conseguido investir essas economias no desenvolvimento de novos produtos.<\/p>\n\n\n\n<p>A WeWork tamb\u00e9m ajudou a Brooklinen na atra\u00e7\u00e3o e reten\u00e7\u00e3o de talentos. Ser parceira da WeWork ajuda a fabricante a mostrar aos candidatos seu compromisso com uma experi\u00eancia positiva do funcion\u00e1rio no dia a dia: seja por conta da simp\u00e1tica recep\u00e7\u00e3o, das bebidas dispon\u00edveis o dia todo e at\u00e9 mesmo das oportunidades de networking da WeWork. <\/p>\n\n\n\n<p>Jaime Petkanics, vice-presidente de pessoas da Brooklinen, explica: &quot;Quando as pessoas avaliam ofertas de emprego, n\u00e3o consideram apenas o trabalho propriamente dito, mas sim a experi\u00eancia completa que o emprego oferece. O espa\u00e7o \u00e9 uma parte muito importante do processo decis\u00f3rio.&quot;<\/p>\n\n\n\n<p>O futuro da Brooklinen \u00e9 promissor. Conforme Vicki explica: &quot;Quando pensamos em crescimento, pensamos sempre em expandir os neg\u00f3cios dentro da WeWork. Estamos muito felizes e s\u00f3 queremos continuar a expandir. Tamb\u00e9m estamos empolgados com o que vem adiante&quot;.<\/p>\n\n\n\n<h2  id=\"principais-destaques\"class=\"wp-block-heading\"><strong>Principais destaques:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Logotipo da Brooklinen em todo o espa\u00e7o<\/li><li>Possibilidade de expans\u00e3o sob demanda<\/li><li>Suporte operacional para lidar com a log\u00edstica do dia a dia<\/li><li>Redu\u00e7\u00e3o das despesas operacionais e de capital<\/li><li>Um espa\u00e7o pr\u00f3prio e privativo<\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/www.wework.com\/pt-BR\/medium-sized-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn more about spaces for growing businesses. (opens in a new tab)\" href=\"https:\/\/www.wework.com\/pt-BR\/medium-sized-business\">Saiba mais sobre espa\u00e7os para empresas em crescimento.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A WeWork proporcionou \u00e0 fabricante de roupas de cama de luxo a flexibilidade para expandir sob demanda, conforme os neg\u00f3cios decolavam<\/p>\n","protected":false},"author":883,"featured_media":98,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1958,1954],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-workspace-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudo de caso: A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork<\/title>\n<meta name=\"description\" content=\"A WeWork proporcionou \u00e0 Brooklinen, fabricante de roupas de cama de luxo em crescimento r\u00e1pido, a flexibilidade para expandir sob demanda, conforme os neg\u00f3cios decolavam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork\" \/>\n<meta property=\"og:description\" content=\"A WeWork proporcionou \u00e0 Brooklinen, fabricante de roupas de cama de luxo em crescimento r\u00e1pido, a flexibilidade para expandir sob demanda, conforme os neg\u00f3cios decolavam.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study\" \/>\n<meta property=\"og:site_name\" content=\"Ideas (pt-BR)\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-01T21:09:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-16T14:22:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"955\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WeWork\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"WeWork\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study\",\"url\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study\",\"name\":\"Estudo de caso: A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork\",\"isPartOf\":{\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955\",\"datePublished\":\"2019-05-01T21:09:23+00:00\",\"dateModified\":\"2020-04-16T14:22:29+00:00\",\"author\":{\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/#\/schema\/person\/ab756e95be3a1f43672628ff2d6f318b\"},\"description\":\"A WeWork proporcionou \u00e0 Brooklinen, fabricante de roupas de cama de luxo em crescimento r\u00e1pido, a flexibilidade para expandir sob demanda, conforme os neg\u00f3cios decolavam.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#primaryimage\",\"url\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955\",\"contentUrl\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955\",\"width\":1440,\"height\":955,\"caption\":\"Sede WeWork da Brooklinen, na cidade de Nova York. Imagens de Katelyn Perry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"\/pt-BR\/ideas\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/#website\",\"url\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/\",\"name\":\"Ideas (pt-BR)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/#\/schema\/person\/ab756e95be3a1f43672628ff2d6f318b\",\"name\":\"WeWork\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fe450e7077c696ea8d010a3adbc1819e63f80cfcde9991ceebe6906582d36132?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fe450e7077c696ea8d010a3adbc1819e63f80cfcde9991ceebe6906582d36132?s=96&d=mm&r=g\",\"caption\":\"WeWork\"},\"url\":\"https:\/\/www.wework.com\/pt-BR\/ideas\/author\/wework\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Estudo de caso: A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork","description":"A WeWork proporcionou \u00e0 Brooklinen, fabricante de roupas de cama de luxo em crescimento r\u00e1pido, a flexibilidade para expandir sob demanda, conforme os neg\u00f3cios decolavam.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","og_locale":"pt_BR","og_type":"article","og_title":"A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork","og_description":"A WeWork proporcionou \u00e0 Brooklinen, fabricante de roupas de cama de luxo em crescimento r\u00e1pido, a flexibilidade para expandir sob demanda, conforme os neg\u00f3cios decolavam.","og_url":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","og_site_name":"Ideas (pt-BR)","article_published_time":"2019-05-01T21:09:23+00:00","article_modified_time":"2020-04-16T14:22:29+00:00","og_image":[{"width":1440,"height":955,"url":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955","type":"image\/jpeg"}],"author":"WeWork","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"WeWork","Est. tempo de leitura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","url":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","name":"Estudo de caso: A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork","isPartOf":{"@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#primaryimage"},"image":{"@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#primaryimage"},"thumbnailUrl":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955","datePublished":"2019-05-01T21:09:23+00:00","dateModified":"2020-04-16T14:22:29+00:00","author":{"@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/#\/schema\/person\/ab756e95be3a1f43672628ff2d6f318b"},"description":"A WeWork proporcionou \u00e0 Brooklinen, fabricante de roupas de cama de luxo em crescimento r\u00e1pido, a flexibilidade para expandir sob demanda, conforme os neg\u00f3cios decolavam.","breadcrumb":{"@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#primaryimage","url":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955","contentUrl":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955","width":1440,"height":955,"caption":"Sede WeWork da Brooklinen, na cidade de Nova York. Imagens de Katelyn Perry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"\/pt-BR\/ideas"},{"@type":"ListItem","position":2,"name":"A Brooklinen cresceu de dois para 32 funcion\u00e1rios na WeWork"}]},{"@type":"WebSite","@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/#website","url":"https:\/\/www.wework.com\/pt-BR\/ideas\/","name":"Ideas (pt-BR)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wework.com\/pt-BR\/ideas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/#\/schema\/person\/ab756e95be3a1f43672628ff2d6f318b","name":"WeWork","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.wework.com\/pt-BR\/ideas\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fe450e7077c696ea8d010a3adbc1819e63f80cfcde9991ceebe6906582d36132?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fe450e7077c696ea8d010a3adbc1819e63f80cfcde9991ceebe6906582d36132?s=96&d=mm&r=g","caption":"WeWork"},"url":"https:\/\/www.wework.com\/pt-BR\/ideas\/author\/wework"}]}},"jetpack_featured_media_url":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/05\/20180917-Brooklinen-18.jpg?fit=1440%2C955","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/posts\/96","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/users\/883"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/comments?post=96"}],"version-history":[{"count":4,"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/posts\/96\/revisions"}],"predecessor-version":[{"id":845,"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/posts\/96\/revisions\/845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/media\/98"}],"wp:attachment":[{"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/media?parent=96"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/categories?post=96"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-json\/wp\/v2\/tags?post=96"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}