{"id":3930,"date":"2022-03-15T21:33:04","date_gmt":"2022-03-16T00:33:04","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=3930&#038;preview=true&#038;preview_id=3930"},"modified":"2022-03-31T13:24:50","modified_gmt":"2022-03-31T16:24:50","slug":"how-to-build-a-customer-centric-culture-in-your-business","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/how-to-build-a-customer-centric-culture-in-your-business","title":{"rendered":"Como criar uma cultura centrada no cliente para sua empresa"},"content":{"rendered":"\n<p>A cultura centrada no cliente significa duas coisas. Primeiro, \u00e9 uma estrat\u00e9gia comercial baseada em desenvolver um relacionamento emocional intenso com os clientes para estimular o envolvimento e impulsionar as vendas. Segundo, \u00e9 um tipo de <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/how-to-describe-your-company-culture\">cultura empresarial ( English )<\/a> que aplica uma compreens\u00e3o da psicologia do cliente para proporcionar decis\u00f5es informadas em toda a organiza\u00e7\u00e3o.<\/p>\n\n\n<div data-block_620692115cd25 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">neste artigo<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#o-que-%c3%a9-uma-cultura-com-foco-no-cliente\" class=\"toc-block__link\">\r\n          O que \u00e9 uma cultura com foco no cliente?\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#modificando-a-cultura-da-sua-empresa\" class=\"toc-block__link\">\r\n          Modificando a cultura da sua empresa\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#como-desenvolver-uma-cultura-centrada-no-cliente\" class=\"toc-block__link\">\r\n          Como desenvolver uma cultura centrada no cliente\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#crie-sua-cultura-centrada-no-cliente\" class=\"toc-block__link\">\r\n          Crie sua cultura centrada no cliente\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n           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 <\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p>Al\u00e9m de fazer muito sentido comercial, promover uma cultura com foco no cliente tamb\u00e9m ajuda&nbsp;as empresas de outras maneiras. A ideia da jornada do cliente (desde conhecer sua marca, fazer a primeira compra, deixar feedback on-line e recomendar o produto a amigos) possui ra\u00edzes firmes no mundo do com\u00e9rcio eletr\u00f4nico e das vendas on-line. Por\u00e9m, qualquer empresa com clientes encontra benef\u00edcios colocando o cliente em primeiro plano.<\/p>\n\n\n\n<p>Uma maneira de colocar o foco no cliente \u00e9 estar sempre onde seus clientes est\u00e3o. Se voc\u00ea tem bases de clientes em v\u00e1rios estados ou pa\u00edses diferentes, um <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/setting-up-a-satellite-office-things-you-need-to-know\">escrit\u00f3rio-sat\u00e9lite ( English )<\/a> pode ajud\u00e1-lo a criar hubs locais de suporte aos seus clientes. Eles&nbsp;est\u00e3o prontos quando seus clientes est\u00e3o acordados e falam a mesma l\u00edngua deles. 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Essa ideia parecer muito \u00f3bvia, e praticamente todas as empresas voltadas para o p\u00fablico dir\u00e3o que os clientes s\u00e3o sempre a prioridade. Por\u00e9m, para adotar verdadeiramente o foco no cliente nos neg\u00f3cios, \u00e9 preciso ir muito al\u00e9m do que usar chav\u00f5es como \u201co cliente tem sempre raz\u00e3o\u201d.<\/p>\n\n\n\n<p>Uma empresa centrada no cliente investe tempo, recursos e dinheiro para compreender os desejos e necessidades dos clientes. Ela tamb\u00e9m valoriza a cria\u00e7\u00e3o de perfis orientados por dados com base em comportamentos e hist\u00f3ricos de compra. Esses tipos de organiza\u00e7\u00f5es visam promover relacionamentos significativos e duradouros para quais comercializam seus produtos. Elas conquistam essa meta organizando conscientemente a<a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/scale-customer-experience-globally\"> jornada dos clientes ( English )<\/a> e priorizando-os em todas as decis\u00f5es comerciais que tomam.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que uma cultura centrada no cliente \u00e9 importante?<\/strong><\/h3>\n\n\n\n<p>Uma <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/what-is-company-culture-and-why-its-important\">cultura centrada no ( English )<\/a> cliente \u00e9 aquela que prioriza os pensamentos e sentimentos dos clientes em rela\u00e7\u00e3o \u00e0 sua marca. H\u00e1 in\u00fameras raz\u00f5es para moldar sua empresa em torno desse princ\u00edpio b\u00e1sico, mas um dos mais \u00f3bvios \u00e9 que os custos de aquisi\u00e7\u00e3o de clientes est\u00e3o aumentando a cada ano. Colocar a experi\u00eancia do cliente no centro de uma estrat\u00e9gia de neg\u00f3cios \u00e9 fundamental para aumentar a fidelidade \u00e0 marca, reter os clientes existentes e, por fim, economizar o capital da empresa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Os benef\u00edcios de manter o foco no cliente<\/strong><\/h3>\n\n\n\n<p>Sua empresa se torna mais bem-sucedida quando seus clientes est\u00e3o mais felizes, ent\u00e3o voc\u00ea precisa pensar em maneiras de tornar seus clientes felizes. No mercado do com\u00e9rcio eletr\u00f4nico, essa expectativa pode significar encontros pessoais em pontos de contato importantes na jornada do cliente para criar confian\u00e7a e responder a todas as d\u00favidas e quest\u00f5es que possam ter. Tamb\u00e9m significa oferecer algo, como programas de fidelidade e op\u00e7\u00f5es de pagamento flex\u00edveis, al\u00e9m de criar experi\u00eancias diferenciadas e marcantes de abrir embalagens, para que os clientes compartilhem nas redes sociais.<\/p>\n\n\n\n<p>O benef\u00edcio desse tipo de pensamento com foco no cliente \u00e9 o aumento no n\u00famero de compradores envolvidos e confiantes. Esses clientes se tornar\u00e3o embaixadores da sua marca quando conversarem com os amigos na academia. Eles publicar\u00e3o v\u00eddeos do seu produto no <a href=\"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/an-influencer-turns-to-wework-for-boosts-of-creativity\">TikTok e no Instagram ( English )<\/a> e voltar\u00e3o para pedir mais.<\/p>\n\n\n\n<p>Se voc\u00ea presta um servi\u00e7o em vez de vender um produto f\u00edsico, este modelo tamb\u00e9m serve para voc\u00ea. Para o setor de servi\u00e7os, os benef\u00edcios do pensamento com foco no cliente podem ser ainda maiores. A comunica\u00e7\u00e3o personalizada com usu\u00e1rios em car\u00e1ter experimental e novos membros em potencial \u00e9 uma das maneiras mais eficazes de converter essas pessoas em assinantes vital\u00edcios pagantes.<\/p>\n\n\n\n<h2  id=\"modificando-a-cultura-da-sua-empresa\"class=\"wp-block-heading\"><strong>Modificando a cultura da sua empresa<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Por que \u00e9 t\u00e3o dif\u00edcil mudar a cultura de uma organiza\u00e7\u00e3o?<\/strong><\/h3>\n\n\n\n<p>Para usar o velho clich\u00ea: organiza\u00e7\u00f5es s\u00e3o como navios de carga. Mudar de dire\u00e7\u00e3o exige um enorme volume de planejamento e esfor\u00e7o, e pequenos ajustes no in\u00edcio podem levar a efeitos profundos mais adiante.<\/p>\n\n\n\n<p>Muitas carreiras j\u00e1 foram constru\u00eddas tentando responder \u00e0 pergunta: por que muitas organiza\u00e7\u00f5es acham t\u00e3o dif\u00edcil mudar sua cultura? Parte do motivo se resume a uma avers\u00e3o b\u00e1sica \u00e0 mudan\u00e7a. Organiza\u00e7\u00f5es consagradas t\u00eam a tend\u00eancia de supervalorizar as estrat\u00e9gias que trouxeram o sucesso inicial e acabam evitando ideias que parecem radicais e arriscadas. H\u00e1 um exemplo cl\u00e1ssico no mercado de locadoras de filmes, assim como muitos outros.<\/p>\n\n\n\n<p>N\u00e3o s\u00e3o apenas os gigantes corporativos inflex\u00edveis que se deparam com esse problema. Mesmo as startups que ainda est\u00e3o encontrando seu espa\u00e7o podem se tornar presas a uma rotina cultural, adotando as pol\u00edticas consagradas do setor na tentativa de repetir o sucesso de outras empresas. Uma mudan\u00e7a na <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/creativity-culture\/what-is-organizational-culture\">cultura da organiza\u00e7\u00e3o ( English )<\/a> requer apetite por risco e inova\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Como mudar a cultura de uma empresa para ampliar o foco no cliente<\/strong><\/h3>\n\n\n\n<p>O <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-small-businesses-should-know-about-recruiting\">recrutamento ( English )<\/a> \u00e9 a ferramenta mais poderosa que uma organiza\u00e7\u00e3o tem quando se trata de orientar a cultura de uma empresa de uma forma ou de outra.&nbsp;<\/p>\n\n\n\n<p>Para ampliar o foco no cliente, uma empresa deve tentar contratar funcion\u00e1rios treinados em comunica\u00e7\u00e3o que tenham um alto n\u00edvel de empatia natural. A maioria das empresas tem apenas alguns pontos de contato em potencial entre a marca e o pr\u00f3prio cliente. Voc\u00ea precisa garantir que suas mensagens sejam simp\u00e1ticas e personalizadas e venham de uma posi\u00e7\u00e3o de compreens\u00e3o das necessidades do cliente.<\/p>\n\n\n\n<p>Isso envolve muito mais do que apenas contratar pessoas para fun\u00e7\u00f5es de atendimento ao cliente. <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/improve-office-internal-communications\">Habilidades de empatia e comunica\u00e7\u00e3o ( English )<\/a> tamb\u00e9m s\u00e3o importantes para criar perfis de clientes orientados por dados. Esses s\u00e3o seus clientes fict\u00edcios e idealizados com nomes, hobbies, personalidades e trabalhos, para quem voc\u00ea comercializar\u00e1 seu produto ou servi\u00e7o.<\/p>\n\n\n\n<p>Essas percep\u00e7\u00f5es sobre o cliente devem ser compartilhadas com todos os funcion\u00e1rios da empresa para incentivar uma maneira de pensar com foco no cliente em todos os departamentos. Dessa forma, o cliente estar\u00e1 sempre na mente de todos na sua empresa, de sua equipe gr\u00e1fica para projetar uma interface de aplicativo, de sua equipe de desenvolvimento para criar prot\u00f3tipos de novos produtos ou de sua equipe de marketing para escrever uma nova campanha publicit\u00e1ria.<\/p>\n\n\n\n<h2  id=\"como-desenvolver-uma-cultura-centrada-no-cliente\"class=\"wp-block-heading\"><strong>Como desenvolver uma cultura centrada no cliente<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Defina sua abordagem com foco no cliente<\/strong><\/h3>\n\n\n\n<p>Quando se trata de definir uma abordagem com foco no cliente, muitas empresas encontram dificuldades quando usam outro ponto de partida que n\u00e3o o pr\u00f3prio cliente. N\u00e3o comece pensando sobre o que voc\u00ea ou seus concorrentes j\u00e1 est\u00e3o fazendo. Em vez disso, defina seu pr\u00f3prio cliente primeiro. Quais s\u00e3o seus valores, seu or\u00e7amento, suas necessidades? Em seguida, delimite o que precisaria mudar para colocar os interesses do seu cliente no centro da sua estrat\u00e9gia de neg\u00f3cios.<\/p>\n\n\n\n<p>Ser\u00e1 que essa estrat\u00e9gia envolve um novo conjunto de ferramentas para gerenciar a jornada do cliente do in\u00edcio ao fim? Exigir\u00e1 uma mudan\u00e7a nas pol\u00edticas de contrata\u00e7\u00e3o e o desenvolvimento de <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/new-employee-onboarding-guide-and-checklist\">programas de treinamento para novos funcion\u00e1rios ( English )<\/a>? Ou alcan\u00e7ar uma abordagem mais centrada no cliente precisar\u00e1 apenas de um pequeno ajuste \u00e0 cultura atual da sua empresa?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fa\u00e7a a mudan\u00e7a do foco no produto para o foco no cliente<\/strong><\/h3>\n\n\n\n<p>Uma estrat\u00e9gia com foco no produto valoriza a pr\u00f3pria venda e o valor que ela adiciona \u00e0quela pequena fileira de d\u00edgitos que fica na parte de baixo das suas contas. Para muitas empresas, essa \u00e9 uma excelente maneira de fazer neg\u00f3cios. Se voc\u00ea est\u00e1 vendendo g\u00e1s, por exemplo, seu trabalho \u00e9 manter os tanques cheios e o g\u00e1s barato; voc\u00ea n\u00e3o ganhar\u00e1 benef\u00edcio nenhum aprendendo os nomes de todos os seus clientes.<\/p>\n\n\n\n<p>At\u00e9 mesmo postos de gasolina oferecem planos de fidelidade, uma das maneiras mais simples e comuns de estimular um comportamento do consumidor e de criar clientes recorrentes. Essa maneira de pensar com foco no cliente provoca uma mudan\u00e7a no n\u00edvel de import\u00e2ncia da transa\u00e7\u00e3o propriamente; o relacionamento que voc\u00ea est\u00e1 criando com a pessoa que acabou de comprar seu produto torna-se muito mais importante.&nbsp;<\/p>\n\n\n\n<p>O foco no cliente usa dados para fornecer mensagens direcionadas no momento exato em que ter\u00e3o o maior efeito, para impulsionar vendas repetidas e promover um relacionamento significativo com o cliente. O foco no produto provoca o desperd\u00edcio de dados valiosos, podendo fazer com que uma empresa se torne menos eficiente, menos <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/agile-workplace\">\u00e1gil ( English )<\/a> e menos lucrativa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mantenha intensa a cultura centrada no cliente<\/strong><\/h3>\n\n\n\n<p>Como em qualquer mudan\u00e7a na cultura da empresa, h\u00e1 uma tend\u00eancia de recuar quando objetivos informais n\u00e3o s\u00e3o refor\u00e7ados com processos formais.&nbsp;<\/p>\n\n\n\n<p>Reforce sua nova abordagem \u00e0s intera\u00e7\u00f5es com o cliente com treinamento claro, lideran\u00e7a motivacional e debates abertos. Entre em contato com seus gerentes para resolver todas as preocupa\u00e7\u00f5es ou problemas antes que ganhem vulto e possam atrapalhar a estrat\u00e9gia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Avalie os benef\u00edcios do foco no cliente<\/strong><\/h3>\n\n\n\n<p>O sucesso de adotar uma maneira de trabalhar com mais foco no cliente n\u00e3o pode ser facilmente medido apenas pelos n\u00fameros de vendas. Seja detalhista e analise outras m\u00e9tricas para decidir quais <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/what-are-okrs\">indicadores chave de desempenho ( English )<\/a> devem determinar se uma estrat\u00e9gia \u00e9 bem-sucedida, como feedback do cliente por meio de pesquisas e an\u00e1lises de produtos.<\/p>\n\n\n\n<p>Uma m\u00e9trica importante a ser considerada \u00e9 o valor da vida \u00fatil do cliente (CLV). Ela rastreia o gasto total de qualquer cliente. Este c\u00e1lculo leva tudo em considera\u00e7\u00e3o, desde o gasto m\u00e9dio mais recente at\u00e9 a probabilidade de que ele continue comprando ou fazendo neg\u00f3cios com voc\u00ea no futuro.<\/p>\n\n\n\n<p>A reten\u00e7\u00e3o de clientes \u00e9 um dos principais fatores que determinam o CLV. Portanto, rastrear essa m\u00e9trica tamb\u00e9m \u00e9 importante quando voc\u00ea elaborar estrat\u00e9gias destinadas a criar mais clientes recorrentes. Aplica-se quando voc\u00ea est\u00e1 projetando uma experi\u00eancia agrad\u00e1vel de varejo na loja ou convertendo clientes \u00fanicos em assinantes vital\u00edcios com a oferta de descontos e benef\u00edcios com modelo de associa\u00e7\u00e3o.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Artigos relacionados\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/research-insights\/research-studies\/what-is-employee-well-being-and-can-employers-boost-it\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/research-insights\/research-studies\/what-is-employee-well-being-and-can-employers-boost-it\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            O que \u00e9 bem-estar dos funcion\u00e1rios e como os empregadores podem ajudar a melhor\u00e1-lo?\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/growth-innovation\/how-to-create-a-hybrid-strategy-that-fits-your-business\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/growth-innovation\/how-to-create-a-hybrid-strategy-that-fits-your-business\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Como criar uma estrat\u00e9gia h\u00edbrida adequada ao seu neg\u00f3cio\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Ryne Raymond\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/benefits-of-in-person-meetings\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/01\/Web_150DPI-20150208_WeWork_Covid-Response_631_v1.jpg?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/01\/Web_150DPI-20150208_WeWork_Covid-Response_631_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/01\/Web_150DPI-20150208_WeWork_Covid-Response_631_v1.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/01\/Web_150DPI-20150208_WeWork_Covid-Response_631_v1.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/01\/Web_150DPI-20150208_WeWork_Covid-Response_631_v1.jpg?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/benefits-of-in-person-meetings\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Os benef\u00edcios das reuni\u00f5es presenciais e como continuar a realiz\u00e1-las\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Steve Hogarty\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h2  id=\"crie-sua-cultura-centrada-no-cliente\"class=\"wp-block-heading\"><strong>Crie sua cultura centrada no cliente<\/strong><\/h2>\n\n\n\n<p>Mudar para uma estrat\u00e9gia com foco no cliente envolve muito mais do que simplesmente manter os clientes satisfeitos. Tudo come\u00e7a com a cria\u00e7\u00e3o de uma cultura empresarial focada na experi\u00eancia do cliente, na qual toda a sua equipe ajuda a construir relacionamentos melhores com as pessoas que compram de voc\u00ea. Termina com mais fidelidade, mais vendas e um sucesso maior.&nbsp;<\/p>\n\n\n\n<p>A WeWork pode ajudar voc\u00ea a transformar a cultura da sua empresa com um espa\u00e7o de escrit\u00f3rio personaliz\u00e1vel pr\u00f3ximo aos seus clientes, que pode ser dimensionado para atender \u00e0s suas necessidades. Com o <a href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\">WeWork All Access<\/a>, voc\u00ea pode oferecer espa\u00e7o de trabalho a eles em centenas de locais em todo o mundo.&nbsp;<\/p>\n\n\n\n<p>Para contar com flexibilidade quando voc\u00ea mais precisa, o <a href=\"https:\/\/www.wework.com\/info\/wework-on-demand\">WeWork On Demand ( English )<\/a> oferece acesso pago pelo uso a espa\u00e7os de trabalho e salas de reuni\u00f5es elegantes em dezenas de cidades em todo o mundo, sem se preocupar com compromisso mensal.&nbsp;<\/p>\n\n\n\n<p><em>Steve Hogarty \u00e9 escritor, jornalista e reside em Londres. Ele \u00e9 editor de viagens do jornal <\/em>City AM<em> e editor-adjunto da <\/em>City AM Magazine<em>, com foco em tecnologia, turismo e entretenimento.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Repensando seu espa\u00e7o de trabalho?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Entre em contato\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Colocar os clientes em primeiro lugar \u00e9 uma ideia que, al\u00e9m de ajud\u00e1-los, pode beneficiar toda a sua empresa<\/p>\n","protected":false},"author":1849,"featured_media":3931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1956,1964],"tags":[95,32,89],"class_list":["post-3930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-business-solutions","tag-management","tag-culture","tag-flexibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como criar uma cultura centrada no cliente para sua empresa - Ideas (pt-BR)<\/title>\n<meta name=\"description\" content=\"Mudar uma estrutura organizacional para ser mais centrada no cliente pode levar a melhores experi\u00eancias do cliente. 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