{"id":3357,"date":"2021-09-28T22:33:08","date_gmt":"2021-09-29T01:33:08","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=3357&#038;preview=true&#038;preview_id=3357"},"modified":"2022-03-31T12:15:29","modified_gmt":"2022-03-31T15:15:29","slug":"how-do-you-quantify-the-value-of-flexibility","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/research-insights\/how-do-you-quantify-the-value-of-flexibility","title":{"rendered":"Como mensurar o valor da flexibilidade?"},"content":{"rendered":"\n<p>Os mais tradicionais sempre encontraram dificuldades para comparar o custo de im\u00f3veis flex\u00edveis com o custo de <a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/business-solutions\/commercial-real-estate-lease-types\">loca\u00e7\u00f5es ( English )<\/a> de longo prazo. As diferen\u00e7as inerentes entre os dois tipos de solu\u00e7\u00f5es imobili\u00e1rias tornam a compara\u00e7\u00e3o um verdadeiro desafio.&nbsp;<\/p>\n\n\n\n<p>Recentemente, por\u00e9m, as medidas de desempenho imobili\u00e1rio deixaram de focar no custo por p\u00e9 quadrado ou custo da ocupa\u00e7\u00e3o total. Agora, o foco est\u00e1 no funcion\u00e1rio, como o custo <em>por pessoa<\/em>. Essa mudan\u00e7a facilita a compara\u00e7\u00e3o. No entanto, o foco no <em>custo<\/em> (seja ele por p\u00e9 quadrado ou por pessoa) geralmente acaba sacrificando outras metas da organiza\u00e7\u00e3o e impedindo que os respons\u00e1veis pelo departamento imobili\u00e1rio corporativo (CRE) agreguem valor estrat\u00e9gico \u00e0 empresa.<\/p>\n\n\n\n<p>Como resultado da influ\u00eancia cada vez maior que os diretores de recursos humanos e financeiros v\u00eam exercendo nas fun\u00e7\u00f5es imobili\u00e1rias, as <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/the-rise-of-the-corporate-head-of-real-estate\">equipes imobili\u00e1rias<\/a> agora t\u00eam o desafio de desenvolver estrat\u00e9gias que incorporem solu\u00e7\u00f5es inovadoras e <a href=\"https:\/\/www.wework.com\/ideas\/workspace-solutions\/flexible-products\/agile-workplace\">\u00e1geis para o local de trabalho ( English )<\/a> para estimular a produtividade dos funcion\u00e1rios, melhorar a atra\u00e7\u00e3o e a reten\u00e7\u00e3o de talentos e contribuir para as agendas <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/how-to-build-sustainability-into-your-company\">ambientais, sociais e de governan\u00e7a<\/a> (ESG).&nbsp;<\/p>\n\n\n\n<p>Sabemos que a forma\u00e7\u00e3o de parcerias com fornecedores flex\u00edveis do setor imobili\u00e1rio para implementar solu\u00e7\u00f5es \u00e1geis melhora a experi\u00eancia dos funcion\u00e1rios; o acesso a espa\u00e7os de trabalho e amenidades excepcionais e a possibilidade de decidir onde e quando trabalhar s\u00e3o exemplos disso.&nbsp;<\/p>\n\n\n\n<p>Essa mudan\u00e7a de foco no custo \u2014 que resultou na ado\u00e7\u00e3o de &#8220;balanced scorecards&#8221; que incluem uma variedade de m\u00e9tricas de desempenho \u2014 acelerou no \u00faltimo ano, em parte devido ao impacto da COVID-19 sobre as taxas de utiliza\u00e7\u00e3o, com aumento na disposi\u00e7\u00e3o dos locat\u00e1rios de adotar solu\u00e7\u00f5es \u00e1geis.&nbsp;<\/p>\n\n\n<noscript 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Africa\",\"value\":\"\",\"slug\":\"south-africa\"},{\"label\":\"Cape Town\",\"value\":\"cfac1666-4a54-11e9-a3c7-0ec6db7d2a3c\",\"slug\":\"cape-town\",\"country\":\"South Africa\"},{\"label\":\"Johannesburg\",\"value\":\"b93b474a-28b1-11e9-a02f-1202be33576a\",\"slug\":\"johannesburg--GP\",\"country\":\"South Africa\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"South Korea\",\"value\":\"\",\"slug\":\"south-korea\"},{\"label\":\"Busan\",\"value\":\"ca517a2a-e6c3-11e8-8cf1-1202be33576a\",\"slug\":\"busan\",\"country\":\"South Korea\"},{\"label\":\"Seoul\",\"value\":\"8eff5358-c3cf-4813-8355-1016d84519ae\",\"slug\":\"seoul\",\"country\":\"South Korea\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Spain\",\"value\":\"\",\"slug\":\"spain\"},{\"label\":\"Barcelona\",\"value\":\"838055ee-b28a-11e7-afb6-0a636a339cd2\",\"slug\":\"barcelona\",\"country\":\"Spain\"},{\"label\":\"Madrid\",\"value\":\"637e5c08-88fc-11e7-bad5-0a636a339cd2\",\"slug\":\"madrid\",\"country\":\"Spain\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Sweden\",\"value\":\"\",\"slug\":\"sweden\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"Thailand\",\"value\":\"\",\"slug\":\"thailand\"},{\"label\":\"Bangkok\",\"value\":\"59bd37b8-5550-11e8-a9dc-1202be33576a\",\"slug\":\"bangkok\",\"country\":\"Thailand\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"United Arab Emirates\",\"value\":\"\",\"slug\":\"united-arab-emirates\"},{\"label\":\"Abu Dhabi\",\"value\":\"93993818-6b4f-11e9-9b0b-0ec6db7d2a3c\",\"slug\":\"abu-dhabi\",\"country\":\"United Arab 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14:18:43\",\"admin_label\":\"\",\"id\":156,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"o-impacto-de-solu%c3%a7%c3%b5es-%c3%a1geis-no-setor-imobili%c3%a1rio\"class=\"wp-block-heading\"><strong>O impacto de solu\u00e7\u00f5es \u00e1geis no setor imobili\u00e1rio<\/strong><\/h2>\n\n\n\n<p>A an\u00e1lise de uma amostra de transa\u00e7\u00f5es de grandes empresas que a WeWork executou nos \u00faltimos 12 a 18 meses, em m\u00e9dia, demonstrou que a ado\u00e7\u00e3o de solu\u00e7\u00f5es \u00e1geis resultou em um ganho de efici\u00eancia de aproximadamente 30% a 40% para a empresa. Para entender como isso se desenrola em um processo t\u00edpico de tomada de decis\u00f5es imobili\u00e1rias, analisaremos um mercado imobili\u00e1rio comercial aquecido: Londres.&nbsp;<\/p>\n\n\n\n<p>Come\u00e7aremos com a m\u00e9trica tradicional para compara\u00e7\u00e3o entre im\u00f3veis flex\u00edveis e loca\u00e7\u00e3o de longo prazo: custo por p\u00e9 quadrado. Se todos os fatores forem iguais, o pre\u00e7o m\u00e9dio por p\u00e9 quadrado para ocupar im\u00f3veis flex\u00edveis em Londres \u00e9 de aproximadamente GBP 165 (US$ 227)\/p\u00e9 quadrado por ano, enquanto o custo m\u00e9dio anual para ocupar um contrato de loca\u00e7\u00e3o de 15 anos seria de aproximadamente GBP 125 (US$ 173)\/p\u00e9 quadrado por ano. (Esses n\u00fameros se baseiam no padr\u00e3o de mercado.) Os mais tradicionais diriam que im\u00f3veis flex\u00edveis t\u00eam um valor de 30% a mais. Essa afirma\u00e7\u00e3o nos leva \u00e0 pergunta: esse \u00e9 o valor da flexibilidade, da agilidade nos neg\u00f3cios e de uma experi\u00eancia aprimorada para os funcion\u00e1rios?<\/p>\n\n\n\n<p>N\u00e3o necessariamente. Se mudarmos o ponto de vista do custo de p\u00e9 quadrado para o custo por funcion\u00e1rio, o custo do im\u00f3vel flex\u00edvel ser\u00e1, em m\u00e9dia, 20 a 30% <em>mais baixo<\/em> do que o do espa\u00e7o tradicional.<\/p>\n\n\n<div class=\"image-collage image-collage--hide-numbers\">\r\n    <div class=\"image-collage__wrapper image-collage__wrapper--horizontal_2_rectangle\">\r\n      \r\n        <div class=\"image-collage__small-images\">\r\n        \r\n          <div class=\"image-collage__item-wrapper\">\r\n            <div class=\"image-collage__item-container ray-image--16by9\">\r\n              \r\n              <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-4-Column-1_v2_stroke.jpg?fit=1440%2C810&#038;resize=1440%2C810\" class=\"image-collage__image-item\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-4-Column-1_v2_stroke.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-4-Column-1_v2_stroke.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-4-Column-1_v2_stroke.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-4-Column-1_v2_stroke.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-4-Column-1_v2_stroke.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-4-Column-1_v2_stroke.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n            <\/div>\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n      \r\n        <div class=\"image-collage__small-images\">\r\n        \r\n          <div class=\"image-collage__item-wrapper\">\r\n            <div class=\"image-collage__item-container ray-image--16by9\">\r\n              \r\n              <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-5-Column-1_v2_stroke.jpg?fit=1440%2C810&#038;resize=1440%2C810\" class=\"image-collage__image-item\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-5-Column-1_v2_stroke.jpg?w=2033 2033w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-5-Column-1_v2_stroke.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-5-Column-1_v2_stroke.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-5-Column-1_v2_stroke.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-5-Column-1_v2_stroke.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/09\/DRAFT_HSBC-Storyboard-Column-chart-5-Column-1_v2_stroke.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n            <\/div>\r\n          <\/div>\r\n\r\n        <\/div>\r\n\r\n          <\/div>\r\n    <div class=\"image-collage__collage-caption\"><\/div>\r\n  <\/div>\r\n\n\n\n<p>Como voc\u00ea pode ter um valor mais alto por p\u00e9 quadrado e, ao mesmo tempo, mais baixo por funcion\u00e1rio?&nbsp;<\/p>\n\n\n\n<p>Isso ocorre porque os funcion\u00e1rios de uma WeWork t\u00eam acesso a muito mais espa\u00e7o do que apenas o espa\u00e7o do escrit\u00f3rio. Em Londres, por exemplo, a WeWork tem mais de um milh\u00e3o de p\u00e9s quadrados de espa\u00e7o de amenidades em nossos edif\u00edcios, aos quais todos os nossos membros podem ter acesso. Aproveitando o pacote completo de produtos da WeWork, que inclui associa\u00e7\u00e3o ao <a href=\"https:\/\/www.wework.com\/pt-BR\/solutions\/wework-all-access\" href=\"https:\/\/www.wework.com\/pt-BR\/solutions\/wework-all-access\">All Access<\/a> ou Pay Per Use, os empregadores podem come\u00e7ar a implementar solu\u00e7\u00f5es \u00e1geis e, ao mesmo tempo, controlar os custos.&nbsp;<\/p>\n\n\n\n<p>Agora que abordamos o custo por funcion\u00e1rio, como come\u00e7ar a pensar sobre o custo por p\u00e9 quadrado? Uma das analogias mais simples que gosto de fazer \u00e9 o seguro, como de seu carro ou sa\u00fade. O seguro \u00e9 uma prote\u00e7\u00e3o financeira contra poss\u00edveis custos no futuro. Da mesma forma \u00e9 o mercado imobili\u00e1rio flex\u00edvel.<\/p>\n\n\n\n<p>As op\u00e7\u00f5es de im\u00f3veis flex\u00edveis t\u00eam per\u00edodos de contrato muito mais curtos (de um m\u00eas a at\u00e9 10 anos) e geralmente incluem possibilidades de redu\u00e7\u00e3o e expans\u00e3o. As loca\u00e7\u00f5es tradicionais t\u00eam per\u00edodos de contrato fixos e de longo prazo, normalmente entre 10 a 15 anos, sem a possibilidade de aumentar ou diminuir o per\u00edodo facilmente.<\/p>\n\n\n\n<p>Qualquer valor a mais de im\u00f3veis flex\u00edveis pode ser considerado uma prote\u00e7\u00e3o contra custos potenciais de desocupar o espa\u00e7o da loca\u00e7\u00e3o tradicional. Com im\u00f3veis flex\u00edveis, basta pagar pelo espa\u00e7o que voc\u00ea precisa em um determinado momento, sem ficar preso a um contrato. Em uma loca\u00e7\u00e3o tradicional, \u00e9 complicado, demorado e caro desocupar o im\u00f3vel por meio de subloca\u00e7\u00e3o, cess\u00e3o ou devolu\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<h2  id=\"calculando-o-verdadeiro-valor-da-flexibilidade\"class=\"wp-block-heading\"><strong>Calculando o verdadeiro valor da flexibilidade<\/strong><\/h2>\n\n\n\n<p>Para mensurar o valor da flexibilidade, a WeWork conduziu uma an\u00e1lise de t\u00e9rmino antecipado de loca\u00e7\u00e3o de 50.000 p\u00e9s quadrados (por meio de subloca\u00e7\u00e3o) para quantificar os custos associados \u00e0 sa\u00edda de uma loca\u00e7\u00e3o tradicional ap\u00f3s tr\u00eas anos de ocupa\u00e7\u00e3o. Em seguida, comparamos esses custos com um contrato flex\u00edvel de tr\u00eas anos com a WeWork.<\/p>\n\n\n\n<p>Para a maioria dos l\u00edderes de gest\u00e3o imobili\u00e1ria empresarial, a subloca\u00e7\u00e3o \u00e9 um exerc\u00edcio de redu\u00e7\u00e3o de custos, porque a responsabilidade da loca\u00e7\u00e3o j\u00e1 est\u00e1 comprometida previamente para o per\u00edodo restante da loca\u00e7\u00e3o. Para alcan\u00e7ar o n\u00edvel mais pr\u00f3ximo poss\u00edvel do valor de loca\u00e7\u00f5es do mercado, os gestores imobili\u00e1rios devem levar em considera\u00e7\u00e3o a disponibilidade antes da loca\u00e7\u00e3o, os pacotes de incentivo de subloca\u00e7\u00e3o e taxas do corretor imobili\u00e1rio em qualquer an\u00e1lise de custo, al\u00e9m de considerar o custo de capital n\u00e3o depreciado que talvez precise ser amortizado.&nbsp;<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Artigos relacionados\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/how-four-founders-use-wework-all-access\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/ATLAS_9385_EDIT_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/workspace-solutions\/how-four-founders-use-wework-all-access\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Como quatro fundadores utilizam o WeWork All Access\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Kristen Bailey\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/community-stories\/the-design-house-working-to-change-who-wins-in-business\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?resize=2000%2C1125\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=2000 2000w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20220627_WEWORK_ARI_TAKATA-VASQUEZ_LOOK_02_002_v1.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/community-stories\/the-design-house-working-to-change-who-wins-in-business\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            A empresa de design que est\u00e1 trabalhando para mudar os vencedores em neg\u00f3cios\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Delesia Watson\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/growth-innovation\/six-ways-wework-on-demand-can-save-the-day\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20221305_3300-North-Interstate-35-University-Park_13_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20221305_3300-North-Interstate-35-University-Park_13_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20221305_3300-North-Interstate-35-University-Park_13_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20221305_3300-North-Interstate-35-University-Park_13_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20221305_3300-North-Interstate-35-University-Park_13_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20221305_3300-North-Interstate-35-University-Park_13_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/08\/20221305_3300-North-Interstate-35-University-Park_13_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/growth-innovation\/six-ways-wework-on-demand-can-save-the-day\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Seis maneiras pelas quais o WeWork On Demand pode salvar o dia\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p>Depois de calcular 12 meses de disponibilidade de im\u00f3veis antes da loca\u00e7\u00e3o, 12 meses de aluguel gratuito para cada cinco anos de prazo de subloca\u00e7\u00e3o e uma amortiza\u00e7\u00e3o de despesas de capital, o custo da loca\u00e7\u00e3o tradicional seria 35% mais alto para o mesmo per\u00edodo de ocupa\u00e7\u00e3o de tr\u00eas anos em uma WeWork. Isso pressup\u00f5e que um ocupante use a mesma quantidade de espa\u00e7o em uma WeWork do que em uma loca\u00e7\u00e3o tradicional; se o espa\u00e7o ocupado for 40% menor com a WeWork e ele for substitu\u00eddo por produtos do <a href=\"https:\/\/www.wework.com\/pt-BR\/solutions\/wework-all-access\" href=\"https:\/\/www.wework.com\/pt-BR\/solutions\/wework-all-access\">WeWork All Access<\/a> aos funcion\u00e1rios, o diferencial de custo aumentar\u00e1 para 60%.&nbsp;<\/p>\n\n\n\n<p>Neste exerc\u00edcio, o ponto de equil\u00edbrio entre uma loca\u00e7\u00e3o tradicional e a WeWork ocorre entre o sexto e s\u00e9timo ano. No entanto, se aumentamos os ganhos potenciais de efici\u00eancia, o custo absoluto de rescindir uma loca\u00e7\u00e3o \u00e9 sempre maior do que ocupar espa\u00e7o com a WeWork.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/09\/DRAFT_WeWork-vs.-Traditional-Storyboard-Line-chart-8-Line-1_v2_stroke.jpg\" alt=\"\" class=\"wp-image-3000045495\"\/><\/figure>\n\n\n\n<p>De acordo com o National Bureau of Economic Research (NBER), da d\u00e9cada de 1950 at\u00e9 o presente, os ciclos econ\u00f4micos dos EUA duraram cerca de cinco anos e meio em m\u00e9dia. Dito isso, um locat\u00e1rio tradicional de 10 anos deve passar por dois ciclos econ\u00f4micos. Com isso em mente, temos que nos perguntar: \u00e9 sensato assinar um contrato de loca\u00e7\u00e3o caro de 10 anos?&nbsp;<\/p>\n\n\n\n<p>Os c\u00e1lculos confirmam: em casos muito sens\u00edveis, faz sentido optar por uma porcentagem maior de im\u00f3veis flex\u00edveis para proteger-se contra as consequ\u00eancias financeiras de ter que sair de um contrato de loca\u00e7\u00e3o antes do final do prazo do contrato.&nbsp;<\/p>\n\n\n\n<p><em>Michael King \u00e9 diretor na equipe empresarial da WeWork, respons\u00e1vel pela implementa\u00e7\u00e3o e execu\u00e7\u00e3o de estrat\u00e9gias de transa\u00e7\u00f5es e portf\u00f3lio para os maiores clientes da WeWork.<\/em><\/p>\n\n\n<div\r\n  data-block_60e8695ae0589\r\n  class=\"sticky-cta align sticky-cta--bottom sticky-cta--default--bottom sticky-cta--right sticky-cta--default\"\r\n>\r\n  <div class=\"sticky-cta__copy sticky-cta--default__copy\">\r\n    <p>Repensando seu espa\u00e7o de trabalho?<\/p>\n\r\n  <\/div>\r\n\r\n  <div class=\"sticky-cta__button-wrap sticky-cta--default__button\">\r\n    <button class=\"ray-button ray-button--primary sticky-cta__button\">\r\n      <a\r\n        href=\"#nf-form-31-cont\"\r\n        class=\"sticky-cta__link sticky-cta--default__link\">\r\n        Entre em contato\r\n      <\/a>\r\n    <\/button>\r\n  <\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>A mudan\u00e7a de paradigma do custo por p\u00e9 quadrado para o custo por pessoa facilita o c\u00e1lculo para especialistas do setor imobili\u00e1rio<\/p>\n","protected":false},"author":2192,"featured_media":3358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[256,1960,1955],"tags":[1948,1941,1942],"class_list":["post-3357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-innovation","category-expert-insights","category-research-insights","tag-flexible-space","tag-real-estate-strategy","tag-commercial-real-estate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como mensurar o valor da flexibilidade? 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