{"id":3131,"date":"2021-07-29T16:58:09","date_gmt":"2021-07-29T19:58:09","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=3131&#038;preview=true&#038;preview_id=3131"},"modified":"2021-08-03T14:07:09","modified_gmt":"2021-08-03T17:07:09","slug":"what-is-design-thinking","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/what-is-design-thinking","title":{"rendered":"O que \u00e9 design thinking e por que \u00e9 importante?"},"content":{"rendered":"\n<p>O design thinking come\u00e7ou como um processo para criar novas tecnologias e produtos. Mas essa metodologia agora \u00e9 amplamente utilizada nos setores privado e p\u00fablico, para projetos empresariais e pessoais, em todo o mundo.<\/p>\n\n\n<div data-block_60d202ff9ce42 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">NESTA HIST\u00d3RIA<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#o-que-%c3%a9-design-thinking\" class=\"toc-block__link\">\r\n          O que \u00e9 design thinking?\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 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href=\"#por-que-design-thinking-%c3%a9-importante\" class=\"toc-block__link\">\r\n          Por que design thinking \u00e9 importante?\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#as-cinco-etapas-do-processo-de-design-thinking\" class=\"toc-block__link\">\r\n          As cinco etapas do processo de design thinking\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 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foi popularizada pela empresa de consultoria de design <a href=\"https:\/\/designthinking.ideo.com\/\">IDEO<\/a>. Os m\u00e9todos ganharam impulso amplo no mundo dos neg\u00f3cios depois que Tim Brown, diretor executivo da IDEO, escreveu um artigo em 2008 para a <a href=\"https:\/\/hbr.org\/2008\/06\/design-thinking\"><em>Harvard Business Review<\/em><\/a> sobre o uso do design thinking nos neg\u00f3cios, citando um hospital da Calif\u00f3rnia, uma empresa japonesa de bicicletas e o setor de sa\u00fade da \u00cdndia como exemplos. Hoje, um dos cursos mais populares da Universidade de Stanford \u00e9 <a href=\"http:\/\/designingyour.life\/category\/d-school\/\">Designing Your Life<\/a>, que aplica princ\u00edpios do design thinking \u00e0 constru\u00e7\u00e3o de uma carreira e vida com alegria.<\/p>\n\n\n\n<p>Veja o que \u00e9 o design thinking, como ele funciona e por que \u00e9 importante.<\/p>\n\n\n\n<h2  id=\"o-que-%c3%a9-design-thinking\"class=\"wp-block-heading\"><strong>O que \u00e9 design thinking?&nbsp;<\/strong><\/h2>\n\n\n\n<p>O design thinking \u00e9 um processo para resolver problemas que prioriza as necessidades do consumidor. Ele se baseia em observar, com empatia, <a href=\"\/pt-BR\/ideas\/the-science-behind-smart-office-design\">como as pessoas interagem com seus ambientes<\/a> e emprega uma abordagem com base em itera\u00e7\u00e3o e pr\u00e1tica para criar <a href=\"\/pt-BR\/ideas\/what-is-business-innovation\">solu\u00e7\u00f5es inovadoras<\/a>.&nbsp;<\/p>\n\n\n\n<p>O design thinking \u00e9 focado no ser humano, o que significa que ele usa evid\u00eancias de como os consumidores (humanos) <em>realmente<\/em> se envolvem com um produto ou servi\u00e7o, em vez de como algu\u00e9m ou uma organiza\u00e7\u00e3o <em>pensa que<\/em> isso aconte\u00e7a. Para ter foco real no ser humano, <a href=\"https:\/\/www.wework.com\/ideas\/look-and-feel-how-good-design-makes-better-business\">os designers observam como as pessoas usam um produto ou servi\u00e7o ( English )<\/a> e continuam refinando o produto ou servi\u00e7o para melhorar a experi\u00eancia do consumidor. Essa \u00e9 a itera\u00e7\u00e3o necess\u00e1ria para o design thinking. Ela proporciona agilidade para que prot\u00f3tipos sejam testados, evitando pesquisas ou discuss\u00f5es infinitas.&nbsp;<\/p>\n\n\n\n<p>Em contraste com a solu\u00e7\u00e3o de problemas tradicional, que \u00e9 um processo linear de identifica\u00e7\u00e3o de um problema e, em seguida, <a href=\"\/pt-BR\/ideas\/effective-brainstorming-techniques\">cria\u00e7\u00e3o de solu\u00e7\u00f5es por brainstorming<\/a>, o design thinking funciona apenas pela itera\u00e7\u00e3o. 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href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a>\\u00a0e declara que leu e compreendeu nossa\\u00a0<a href=\\\"https:\\\/\\\/www.wework.com\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a>.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2  id=\"por-que-design-thinking-%c3%a9-importante\"class=\"wp-block-heading\"><strong>Por que design thinking \u00e9 importante?&nbsp;<\/strong><\/h2>\n\n\n\n<p>O design thinking permite que as organiza\u00e7\u00f5es criem valor duradouro para os consumidores. O processo \u00e9 \u00fatil em qualquer sistema complexo (<a href=\"https:\/\/www.wework.com\/ideas\/creativity-for-teams\">n\u00e3o apenas sistemas de design ( English )<\/a>) porque:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Busca resolver uma necessidade humana concreta<\/strong> <\/h3>\n\n\n\n<p>Usando uma abordagem baseada na observa\u00e7\u00e3o com foco no ser humano, as equipes podem descobrir pontos problem\u00e1ticos para o consumidor que n\u00e3o haviam sido considerados, alguns nem mesmo pelo pr\u00f3prio consumidor. O design thinking pode fornecer solu\u00e7\u00f5es para esses pontos problem\u00e1ticos depois de identificados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Trata de problemas amb\u00edguos ou de dif\u00edcil defini\u00e7\u00e3o<\/strong> <\/h3>\n\n\n\n<p>Muitas vezes, os consumidores n\u00e3o sabem qual problema eles t\u00eam, que precisa ser resolvido, ou ent\u00e3o n\u00e3o conseguem verbaliz\u00e1-lo. Mas, ap\u00f3s uma observa\u00e7\u00e3o cuidadosa, \u00e9 poss\u00edvel identificar problemas com base no comportamento real do consumidor, em vez de trabalhar apenas a partir de ideias gen\u00e9ricas sobre o consumidor. Isso ajuda a definir problemas amb\u00edguos e, por sua vez, facilita a detec\u00e7\u00e3o de solu\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leva a solu\u00e7\u00f5es mais inovadoras<\/strong><\/h3>\n\n\n\n<p>Os seres humanos n\u00e3o s\u00e3o capazes de imaginar coisas que n\u00e3o acreditam ser poss\u00edveis; por isso, n\u00e3o podem pedir coisas que ainda n\u00e3o existem. O design thinking pode ajudar a superar alguns desses pontos problem\u00e1ticos desconhecidos que, de outra forma, nunca seriam conhecidos. Usar uma abordagem com itera\u00e7\u00e3o para enfrentar esses problemas geralmente leva a <a href=\"\/pt-BR\/ideas\/what-is-business-innovation\">solu\u00e7\u00f5es inovadoras<\/a> e n\u00e3o \u00f3bvias.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Faz com que as organiza\u00e7\u00f5es funcionem com mais rapidez e efici\u00eancia<\/strong><\/h3>\n\n\n\n<p>Em vez de pesquisar um problema por um longo tempo sem chegar a um resultado, o design thinking favorece a cria\u00e7\u00e3o de prot\u00f3tipos e testes para medir a efic\u00e1cia das solu\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/02\/Web_150DPI-20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_009_v1.jpg\" alt=\"\" class=\"wp-image-3000028912\"\/><figcaption><a href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/innovation-pointe-2--salt-lake-city\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/innovation-pointe-2--salt-lake-city\">WeWork Innovation Pointe 2<\/a> em Lehi, UT.<\/figcaption><\/figure>\n\n\n\n<h2  id=\"as-cinco-etapas-do-processo-de-design-thinking\"class=\"wp-block-heading\"><strong>As cinco etapas do processo de design thinking&nbsp;<\/strong><\/h2>\n\n\n\n<p>O design thinking segue uma estrutura de cinco etapas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Empatia<\/strong> <\/h3>\n\n\n\n<p>Na primeira etapa, o designer observa os consumidores para obter uma compreens\u00e3o mais profunda de como eles interagem ou s\u00e3o afetados por um produto ou problema. As observa\u00e7\u00f5es devem acontecer com empatia, o que significa evitar julgamentos e n\u00e3o transmitir no\u00e7\u00f5es preconcebidas sobre as necessidades do consumidor. Observar com empatia \u00e9 um processo muito poderoso para descobrir problemas que o consumidor nem sabia que tinha ou que n\u00e3o conseguia verbalizar. A partir deste ponto, \u00e9 mais f\u00e1cil compreender a necessidade humana para a qual voc\u00ea est\u00e1 projetando solu\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Defini\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Na segunda etapa, voc\u00ea re\u00fane suas observa\u00e7\u00f5es da primeira para definir o problema que est\u00e1 tentando resolver. Pense sobre as dificuldades que seus consumidores est\u00e3o enfrentando, quais delas ocorrem repetidas vezes e em como s\u00e3o afetados pelo problema, segundo suas observa\u00e7\u00f5es. Depois de sintetizar suas descobertas, voc\u00ea poder\u00e1 definir o problema que eles enfrentam.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Cria\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>O pr\u00f3ximo passo \u00e9 fazer um <a href=\"\/pt-BR\/ideas\/effective-brainstorming-techniques\">brainstorming de ideias<\/a> sobre como resolver o problema que voc\u00ea identificou. Essas sess\u00f5es de brainstorming podem ser em grupo. Voc\u00ea pode reunir sua equipe em <a href=\"https:\/\/www.wework.com\/ideas\/office-creative-talent\">um espa\u00e7o de escrit\u00f3rio que incentiva a criatividade ( English )<\/a> e a <a href=\"https:\/\/www.wework.com\/ideas\/collaboration-spaces\">colabora\u00e7\u00e3o ( English )<\/a>,&nbsp;um <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/innovation-labs\">laborat\u00f3rio de inova\u00e7\u00e3o ( English )<\/a>. Ou isso pode ser feito individualmente. O importante \u00e9 gerar muitas ideias diferentes. No final desse processo, voc\u00ea ter\u00e1 algumas ideias para seguir em frente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Prot\u00f3tipo<\/strong><\/h3>\n\n\n\n<p>Esta \u00e9 a etapa que transforma ideias em uma solu\u00e7\u00e3o real. Os prot\u00f3tipos n\u00e3o s\u00e3o feitos para serem perfeitos. Um prot\u00f3tipo serve para ajudar a desenvolver uma vers\u00e3o concreta da ideia para ver como ela \u00e9 aceita pelos consumidores rapidamente. Exemplos de prot\u00f3tipos incluem uma landing page para testar os desejos do consumidor por um produto ou um v\u00eddeo que demonstra processos log\u00edsticos simplificados.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Testes<\/strong><\/h3>\n\n\n\n<p>Depois de fornecer o prot\u00f3tipo de uma solu\u00e7\u00e3o aos consumidores, voc\u00ea deve observar como eles interagem com ele. \u00c9 nessa etapa de teste que voc\u00ea coleta feedback sobre seu trabalho.&nbsp;<\/p>\n\n\n\n<p>O processo do design thinking \u00e9 baseado em itera\u00e7\u00e3o, e n\u00e3o linear. No final da quinta etapa, voc\u00ea provavelmente ter\u00e1 que voltar a uma ou v\u00e1rias outras. Talvez o teste demonstre que voc\u00ea precisa desenvolver outro prot\u00f3tipo, para o qual voltaria \u00e0 quarta etapa. Ou talvez revele que voc\u00ea n\u00e3o definiu bem as necessidades do consumidor. Se esse for o caso, voc\u00ea ter\u00e1 que retornar a uma etapa anterior do processo.&nbsp;<\/p>\n\n\n\n<h2  id=\"quais-setores-e-fun%c3%a7%c3%b5es-podem-se-beneficiar-do-design-thinking\"class=\"wp-block-heading\"><strong>Quais setores e fun\u00e7\u00f5es podem se beneficiar do design thinking?<\/strong><\/h2>\n\n\n\n<p>Embora o design thinking tenha se originado com designers, agora \u00e9 amplamente utilizado por <a href=\"https:\/\/www.wework.com\/ideas\/creativity-for-teams\">pessoas em todas as fun\u00e7\u00f5es ( English )<\/a>. Mesmo entre as ag\u00eancias de design, o trabalho \u00e9 reconhecido por ser multifuncional: a IDEO e ag\u00eancias similares contratam pessoas que n\u00e3o s\u00e3o designers, como chefs, engenheiros, cientistas sociais e bi\u00f3logos, e os integram nas equipes de projetos para adicionar perspectiva.<\/p>\n\n\n\n<p>Nossa equipe de inova\u00e7\u00e3o e crescimento da WeWork \u00e9 composta por um designer, que se concentra na aplica\u00e7\u00e3o desse m\u00e9todo para o consumidor final de um projeto; um tecn\u00f3logo, que usa essa t\u00e9cnica para agregar valor aos engenheiros; e um estrategista de neg\u00f3cios, que aplica esse m\u00e9todo para agregar valor aos empres\u00e1rios e v\u00e1rias partes interessadas.<\/p>\n\n\n\n<p>O design thinking tem sido usado na <a href=\"https:\/\/hbr.org\/2010\/09\/kaiser-permanentes-innovation-on-the-front-lines\">Kaiser Permanente para revisar o sistema de mudan\u00e7as de turnos<\/a> da equipe de enfermagem. Ele ajudou o <a href=\"https:\/\/www.ideo.com\/case-study\/singapores-road-to-a-human-centered-government\">governo de Cingapura a tornar o processo para obten\u00e7\u00e3o de um passe de trabalho<\/a> no Estado-na\u00e7\u00e3o mais f\u00e1cil e humano. O design thinking vem <a href=\"https:\/\/www.amazon.com\/Solving-Problems-Design-Thinking-Publishing\/dp\/0231163568\">sendo usado para resolver problemas comerciais<\/a> em empresas como Toyota, Intuit, SAP e <a href=\"https:\/\/www.ibm.com\/design\/thinking\/\">IBM<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Uma raz\u00e3o para a prolifera\u00e7\u00e3o do design thinking em tantos setores \u00e9 a utilidade de decompor problemas em qualquer sistema complexo, tanto de neg\u00f3cios, quanto de governo ou organiza\u00e7\u00f5es sociais. Ele <a href=\"https:\/\/designthinking.ideo.com\/\">pode ser usado para explorar grandes quest\u00f5es<\/a> sobre como responder ao crescimento da tecnologia e da globaliza\u00e7\u00e3o, como agir frente a mudan\u00e7as r\u00e1pidas e como conciliar a necessidade dos indiv\u00edduos e de organiza\u00e7\u00f5es maiores.<\/p>\n\n\n\n<p>O design thinking pode ser usado por todos os departamentos de uma empresa. Ele pode ser potencializado por <a href=\"https:\/\/www.wework.com\/ideas\/ibm-case-study\">espa\u00e7os de trabalho f\u00edsicos ( English )<\/a> bem iluminados e arejados, que atendem \u00e0 maneira como os funcion\u00e1rios preferem trabalhar. Para empregar o design thinking em todos os projetos, os gerentes devem primeiro definir os consumidores que est\u00e3o tentando ajudar e, em seguida, empregar as cinco etapas do design thinking para definir e resolver os problemas identificados. Ao empregar um processo de design thinking, \u00e9 prov\u00e1vel que uma empresa torne-se mais inovadora, criativa e humana.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--sticky-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Artigos relacionados\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a 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https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2020\/12\/Web_150DPI-20150207_WeWork_Covid-Response_272_v1l-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/effective-brainstorming-techniques\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            10 t\u00e9cnicas eficazes de brainstorming para equipes\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Jenna Wilson\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/community-stories\/member-spotlight\/this-playwright-works-from-all-over-nyc\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1153\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/08\/20210716-WeWork-Debra-13_header_v2-scaled.jpg?resize=2048%2C1153\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/08\/20210716-WeWork-Debra-13_header_v2-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/08\/20210716-WeWork-Debra-13_header_v2-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/08\/20210716-WeWork-Debra-13_header_v2-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/08\/20210716-WeWork-Debra-13_header_v2-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/08\/20210716-WeWork-Debra-13_header_v2-scaled.jpg?w=1440 1440w, 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                          <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/what-is-business-innovation\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-1.png?resize=1440%2C810\" class=\"related-articles-sticky__image\" alt=\"business innovation\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-1.png?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-1.png?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-1.png?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-1.png?w=1120 1120w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/what-is-business-innovation\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            O que \u00e9 business innovation e por que \u00e9 importante?\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Noushka Green\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<p><em>Este artigo foi publicado originalmente em 18 de outubro de 2019 e foi inteiramente atualizado pelos editores.<\/em><\/p>\n\n\n\n<p><em>Graham Tuttle foi diretor de inova\u00e7\u00e3o e crescimento na WeWork. Ele tem mais de uma d\u00e9cada de experi\u00eancia em design e desenvolvimento de novos produtos. Antes da WeWork, Tuttle trabalhou na frog em estrat\u00e9gia de design, ajudando empresas globais e startups a adotar uma abordagem com foco no usu\u00e1rio para desenvolvimento de produtos, inova\u00e7\u00e3o e estrat\u00e9gias de investimento. Ele tem um MBA e um mestrado em Design pelo Instituto de Tecnologia de Illinois e contribuiu para o desenvolvimento de <\/em><a href=\"https:\/\/www.wiley.com\/en-us\/101+Design+Methods%3A+A+Structured+Approach+for+Driving+Innovation+in+Your+Organization-p-9781118083468\">101 M\u00e9todos de Design: A Structured Approach for Driving Innovation in Your Organization<\/a>, <em>um guia passo a passo para planejamento de inova\u00e7\u00e3o. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veja o que voc\u00ea precisa saber sobre essa t\u00e9cnica criativa de solu\u00e7\u00e3o de problemas, incluindo uma defini\u00e7\u00e3o e por que ela est\u00e1 conquistando o cora\u00e7\u00e3o do mundo dos neg\u00f3cios<\/p>\n","protected":false},"author":1919,"featured_media":3130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1956,1962],"tags":[98,42],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-creativity-culture","tag-creativity","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 design thinking e por que \u00e9 importante? - Ideas (pt-BR)<\/title>\n<meta name=\"description\" content=\"Design thinking \u00e9 uma t\u00e9cnica criativa de resolu\u00e7\u00e3o de problemas adaptada para empresas. 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