{"id":3127,"date":"2021-07-30T02:17:08","date_gmt":"2021-07-30T05:17:08","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=3127&#038;preview=true&#038;preview_id=3127"},"modified":"2021-08-03T16:04:00","modified_gmt":"2021-08-03T19:04:00","slug":"what-is-business-innovation","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/what-is-business-innovation","title":{"rendered":"O que \u00e9 business innovation e por que \u00e9 importante?"},"content":{"rendered":"\n<p>A maioria das empresas sabe que deve <a href=\"\/pt-BR\/ideas\/how-to-innovate-like-a-disruptor\">inovar para acompanhar o ritmo de mudan\u00e7a do mercado<\/a>. Com os avan\u00e7os tecnol\u00f3gicos revolucionando todos os setores, as empresas devem inovar para manter a relev\u00e2ncia e n\u00e3o ficar para tr\u00e1s.&nbsp;<\/p>\n\n\n<div data-block_60db63929d775 class=\"toc align toc-block\">\r\n      <div class=\"toc-block__heading\">neste artigo<\/div>\r\n  \r\n      <ul class=\"toc-block__list\">\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#o-que-%c3%a9-business-innovation\" class=\"toc-block__link\">\r\n          O que \u00e9 business innovation?\u00a0\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 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class=\"toc-block__list-item\">\r\n        <a href=\"#o-que-n%c3%a3o-%c3%a9-business-innovation\" class=\"toc-block__link\">\r\n          O que n\u00e3o \u00e9 business innovation\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#por-que-business-innovation-%c3%a9-importante\" class=\"toc-block__link\">\r\n          Por que business innovation \u00e9 importante?\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n          <li class=\"toc-block__list-item\">\r\n        <a href=\"#exemplos-de-business-innovation-em-todos-os-setores\" class=\"toc-block__link\">\r\n          Exemplos de business innovation em todos os setores\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 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class=\"toc-block__link\">\r\n          Tipos de business innovation\r\n          <span class=\"toc-block__icon\">\r\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\r\n<svg width=\"16px\" height=\"16px\" viewBox=\"0 0 16 16\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\r\n    <title>FD8B74A2-3372-42BA-99CD-BCC6C3C6EA13@1x<\/title>\r\n    <defs>\r\n        <filter id=\"filter-1\">\r\n            <feColorMatrix in=\"SourceGraphic\" type=\"matrix\" values=\"0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 0 0.000000 0 0 0 1.000000 0\"><\/feColorMatrix>\r\n        <\/filter>\r\n    <\/defs>\r\n    <g id=\"Iconography\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\r\n        <g id=\"icon\/arrow-down\/outline\/16\">\r\n            <rect id=\"Bounding-box\" x=\"0\" y=\"0\" width=\"16\" height=\"16\"><\/rect>\r\n            <g filter=\"url(#filter-1)\" id=\"Icon\">\r\n                <g transform=\"translate(7.500000, 8.000000) scale(-1, -1) rotate(-90.000000) translate(-7.500000, -8.000000) translate(0.000000, 1.500000)\">\r\n                    <polygon id=\"Path\" fill=\"#000000\" fill-rule=\"nonzero\" points=\"8.75 0.792893219 14.4571068 6.5 8.75 12.2071068 8.04289322 11.5 12.542 6.99989322 0.5 7 0.5 6 12.542 5.99989322 8.04289322 1.5\"><\/polygon>\r\n                <\/g>\r\n            <\/g>\r\n        <\/g>\r\n    <\/g>\r\n<\/svg>          <\/span>\r\n        <\/a>\r\n      <\/li>\r\n        <\/ul>\r\n  <\/div>\r\n\n\n\n<p>De fato, empresas inovadoras s\u00e3o recompensadas n\u00e3o apenas por estarem prontas para o futuro, mas tamb\u00e9m com os <a href=\"https:\/\/www.wework.com\/ideas\/office-space-top-talent\">melhores talentos ( English )<\/a> e o aumento da demanda dos consumidores.&nbsp;Na <a href=\"https:\/\/www.wework.com\/pt-BR\/labs\/\" href=\"https:\/\/www.wework.com\/pt-BR\/labs\/\">WeWork Labs<\/a>, minha equipe ajuda empresas a identificar suas necessidades comerciais exclusivas e, em seguida, cria uma programa\u00e7\u00e3o personalizada para gerar inova\u00e7\u00e3o e promover resultados importantes.&nbsp;<\/p>\n\n\n\n<p>Mas o que business innovation significa, exatamente? 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Isso pode significar o lan\u00e7amento de <a href=\"\/pt-BR\/ideas\/what-is-design-thinking\">produtos ou servi\u00e7os novos e aprimorados<\/a> (podendo resultar em uma receita maior), tornar um processo existente mais eficiente ou resolver um problema de neg\u00f3cios atual (ambos reduzindo custos e tempo). Um foco comercial em <a href=\"\/pt-BR\/ideas\/worklife\/effective-brainstorming-techniques\">brainstorming<\/a>, <a href=\"\/pt-BR\/ideas\/growth-innovation\/what-is-design-thinking\">design thinking<\/a> ou estabelecimento de um <a href=\"https:\/\/www.wework.com\/ideas\/growth-innovation\/innovation-labs\">laborat\u00f3rio de inova\u00e7\u00e3o ( English )<\/a> pode impulsionar a business innovation. O elemento fundamental do business innovation \u00e9 gerar receita para a empresa.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2  id=\"o-que-n%c3%a3o-%c3%a9-business-innovation\"class=\"wp-block-heading\"><strong>O que <em>n\u00e3o \u00e9<\/em> business innovation<\/strong><\/h2>\n\n\n\n<p>A inova\u00e7\u00e3o \u00e9 um assunto t\u00e3o atual que seu verdadeiro significado muitas vezes acaba se perdendo. Embora alguns utilizem o termo como um guarda-chuva ao adotar a tecnologia mais recente ou fazer mudan\u00e7as superficiais, a defini\u00e7\u00e3o de \u201cinova\u00e7\u00e3o\u201d limita-se<em> <\/em>a mudan\u00e7as no neg\u00f3cio principal de uma organiza\u00e7\u00e3o que resultam em crescimento.&nbsp;<\/p>\n\n\n\n<h2  id=\"por-que-business-innovation-%c3%a9-importante\"class=\"wp-block-heading\"><strong>Por que business innovation \u00e9 importante?<\/strong><\/h2>\n\n\n\n<p>A inova\u00e7\u00e3o oferece \u00e0s empresas quatro benef\u00edcios principais:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Adiantando-se a poss\u00edveis revolu\u00e7\u00f5es<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Quando realizado corretamente, o business innovation avalia para onde o mercado est\u00e1 indo diante de <a href=\"\/pt-BR\/ideas\/how-to-innovate-like-a-disruptor\">poss\u00edveis revolu\u00e7\u00f5es ou mudan\u00e7as nas demandas dos consumidores<\/a>. As empresas usam essas informa\u00e7\u00f5es para fazer mudan\u00e7as estrat\u00e9gicas e estimular o esp\u00edrito empreendedor nos funcion\u00e1rios internos. Essas mudan\u00e7as podem incluir a cria\u00e7\u00e3o de um <a href=\"\/pt-BR\/ideas\/what-is-design-thinking\">produto ou servi\u00e7o<\/a> semelhante ao que as novas startups est\u00e3o fazendo, compr\u00e1-lo de outras empresas do setor ou fazer parcerias com os iniciantes (modelo conhecido como \u201ccomprar, criar, parceria\u201d).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Maior efici\u00eancia<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Business innovation acontece muitas vezes com a transforma\u00e7\u00e3o de processos comerciais existentes mais baratos, menos demorados para serem conclu\u00eddos e mais sustent\u00e1veis. Essas mudan\u00e7as economizam tempo e facilitam a adapta\u00e7\u00e3o de uma organiza\u00e7\u00e3o \u00e0s mudan\u00e7as do setor com agilidade, servindo como prote\u00e7\u00e3o contra a volatilidade e os riscos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Atra\u00e7\u00e3o e reten\u00e7\u00e3o de talentos<\/strong><\/h3>\n\n\n\n<p>Mais do que nunca, os funcion\u00e1rios \u2014 especialmente das gera\u00e7\u00f5es Y e Z \u2014 querem <a href=\"https:\/\/www.wework.com\/ideas\/how-to-empower-employees\">trabalhar para empresas din\u00e2micas com foco na miss\u00e3o ( English )<\/a> em que acreditam ter um futuro brilhante.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Percep\u00e7\u00e3o da marca<\/strong> <\/h3>\n\n\n\n<p>Os consumidores est\u00e3o mais dispostos a comprar de empresas que consideram inovadoras e socialmente conscientes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/10\/20191010-IbW-InnovationCampaign-WhatisInnovationArtboard-2.png\" alt=\"\" class=\"wp-image-67283\"\/><\/figure>\n\n\n\n<h2  id=\"exemplos-de-business-innovation-em-todos-os-setores\"class=\"wp-block-heading\"><strong>Exemplos de business innovation em todos os setores<\/strong><\/h2>\n\n\n\n<p>Empresas tradicionais t\u00eam muito a ganhar sendo inovadoras. Aqui est\u00e3o exemplos de business innovation iniciados por membros da WeWork em diversos setores tradicionais:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jur\u00eddico<\/strong> <\/h3>\n\n\n\n<p>A maneira tradicional de realizar trabalhos jur\u00eddicos envolve a pesquisa manual em milhares de documentos. Agora, ferramentas digitais, como o software da startup <a href=\"https:\/\/www.wework.com\/ideas\/level-seth-redniss-aims-simplify-legalese\">Legal ( English )<\/a>, ajudam advogados a fazerem isso de uma forma mais eficiente, para que possam se concentrar em tarefas mais importantes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Transporte<\/strong> <\/h3>\n\n\n\n<p>Esse setor afeta quase todos os outros e contribui em <a href=\"https:\/\/www.wework.com\/ideas\/industry-leaders-imagine-the-future-of-transportation-or-how-to-make-your-commute-less-terrible\">at\u00e9 29% para as emiss\u00f5es de gases de efeito estufa ( English )<\/a> nos EUA. A gravidade do problema levou a solu\u00e7\u00f5es inovadoras, como <a href=\"\/pt-BR\/ideas\/nio-case-study\">carros el\u00e9tricos<\/a> e solu\u00e7\u00f5es de micromobilidade, como o servi\u00e7o de aluguel de scooters el\u00e9tricos <a href=\"https:\/\/www.wework.com\/ideas\/todays-workers-are-moving-to-live-close-really-close-to-their-jobs\">Bird ( English )<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Finan\u00e7as<\/strong> <\/h3>\n\n\n\n<p>As <a href=\"https:\/\/www.wework.com\/ideas\/the-fintech-revolution-is-here\">Fintechs ( English )<\/a> transformaram a forma como as pessoas lidam com o dinheiro. Em vez de ficar na fila para fazer dep\u00f3sitos, abrir uma conta banc\u00e1ria ou investir, as pessoas agora podem fazer isso com seguran\u00e7a onde quer que estejam, diretamente do smartphone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Educa\u00e7\u00e3o<\/strong> <\/h3>\n\n\n\n<p>Com aulas on-line e <a href=\"https:\/\/www.wework.com\/ideas\/instructure-case-study\">empresas de software educacional ( English )<\/a>, os alunos (sejam eles adolescentes, sejam funcion\u00e1rios no meio da carreira que desejam fazer uma transi\u00e7\u00e3o) podem acessar oportunidades educacionais. Uma s\u00e9rie de startups, incluindo a <a href=\"https:\/\/flatironschool.com\/\">Flatiron School<\/a>, oferece esses servi\u00e7os.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Seguro<\/strong> <\/h3>\n\n\n\n<p>As ferramentas digitais mudaram a forma como os clientes interagem com as seguradoras, facilitando encontrar o que precisam e registrar sinistros. A inovadora em sa\u00fade <a href=\"https:\/\/www.wework.com\/ideas\/oscar-health-case-study\">Oscar Health ( English )<\/a>, por exemplo, tem um aplicativo com equipes personalizadas para ajudar o membro a encontrar um m\u00e9dico, consultar custos e acessar servi\u00e7os gratuitos de telemedicina 24 horas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consumidor<\/strong><\/h3>\n\n\n\n<p>As cadeias de suprimentos evolu\u00edram, seguindo a tend\u00eancia de fabrica\u00e7\u00e3o de forma mais sustent\u00e1vel. Al\u00e9m disso, as empresas agora oferecem produtos mais sustent\u00e1veis em resposta \u00e0s tend\u00eancias dos consumidores. A <a href=\"https:\/\/www.wework.com\/ideas\/how-these-five-food-companies-are-building-a-more-sustainable-future\">Spare Food Co.  ( English )<\/a>, por exemplo, transforma alimentos desperdi\u00e7ados em novos produtos, e a <a href=\"https:\/\/www.wework.com\/ideas\/it-might-be-time-to-throw-away-your-fitness-tracker\">Loomia ( English )<\/a> incorpora tecnologias em t\u00eaxteis vest\u00edveis.<\/p>\n\n\n\n<h2  id=\"tipos-de-business-innovation\"class=\"wp-block-heading\"><strong>Tipos de business innovation<\/strong><\/h2>\n\n\n\n<p>Business innovation pode (mas n\u00e3o precisa) envolver a cria\u00e7\u00e3o de um novo produto ou servi\u00e7o. Existem muitos exemplos de business innovation, incluindo:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inova\u00e7\u00e3o de produtos<\/strong><\/h3>\n\n\n\n<p>Cria\u00e7\u00e3o de um produto completamente novo paralelamente \u00e0 oferta principal de uma empresa. Pense na Dyson lan\u00e7ando secadores de m\u00e3os ou a Apple com o smartphone.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inova\u00e7\u00e3o de processos<\/strong><\/h3>\n\n\n\n<p>Desenvolvimento de uma nova maneira de ser mais eficiente no neg\u00f3cio principal. Exemplos disso incluem a Amazon usando rob\u00f4s no dep\u00f3sito ou o Chase Bank implementando dep\u00f3sitos de cheques por dispositivos m\u00f3veis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inova\u00e7\u00e3o no modelo de neg\u00f3cios<\/strong> <\/h3>\n\n\n\n<p>Lan\u00e7ar uma nova maneira de ganhar ou economizar dinheiro, como a Zipcar lan\u00e7ando assinaturas de compartilhamento de carros ou a <a href=\"https:\/\/www.wework.com\/ideas\/your-complete-guide-to-sustainable-fashion-the-movement-disrupting-the-industry\">Rent the Runway ( English )<\/a> oferecendo um servi\u00e7o de assinatura para aluguel de roupas.<\/p>\n\n\n<div class=\"related-articles-sticky related-articles-sticky--inline-on-desktop\">\r\n        <div class=\"related-articles-sticky__holder\">\r\n            <div class=\"ray-grid\">\r\n                <div class=\"ray-grid__cell--span-full\">\r\n                    <div class=\"related-articles-sticky__header-wrapper\">\r\n                        <h3 class=\"ray-text--h3 related-articles-sticky__block-title\">\r\n                            Artigos relacionados\r\n                        <\/h3>\r\n                    <\/div>\r\n                    <div class=\"related-articles-sticky__wrapper\">\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/how-to-build-a-customer-centric-culture-in-your-business\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2022\/02\/20200608_WeWork_Innovation-Pointe-2-Salt-Lake-City_008_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/how-to-build-a-customer-centric-culture-in-your-business\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Como criar uma cultura centrada no cliente para sua empresa\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Steve Hogarty\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/research-insights\/research-studies\/what-is-employee-well-being-and-can-employers-boost-it\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" 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https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190228-WeWork-222-Pacific-Coast-Highway-Common-Areas-Couch-Area-2_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/research-insights\/research-studies\/what-is-employee-well-being-and-can-employers-boost-it\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            O que \u00e9 bem-estar dos funcion\u00e1rios e como os empregadores podem ajudar a melhor\u00e1-lo?\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Bradley Little\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                        \r\n                            <div class=\"related-articles-sticky__item\">\r\n                                <div class=\"related-articles-sticky__image-wrapper\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/growth-innovation\/how-to-create-a-hybrid-strategy-that-fits-your-business\" class=\"ray-image ray-image--1by1\">\r\n                                        <img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1152\" src=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?resize=2048%2C1152\" class=\"related-articles-sticky__image\" alt=\"\" srcset=\"https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=2048 2048w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=400 400w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=800 800w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=1120 1120w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=1440 1440w, https:\/\/www.wework.com\/pt-BR\/ideas\/wp-content\/uploads\/sites\/28\/2021\/10\/20190611-WeWork-Yeoksam-Station-II-1_v1-scaled.jpg?w=1536 1536w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n                                    <\/a>\r\n                                <\/div>\r\n                                <div class=\"related-articles-sticky__container\">\r\n                                    <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/growth-innovation\/how-to-create-a-hybrid-strategy-that-fits-your-business\">\r\n                                        <div class=\"related-articles-sticky__caption-title\">\r\n                                            Como criar uma estrat\u00e9gia h\u00edbrida adequada ao seu neg\u00f3cio\r\n                                        <\/div>\r\n\r\n                                        <div class=\"author\">\r\n    Por\r\n    Ryne Raymond\r\n  <\/div>\r\n                                    <\/a>\r\n                                <\/div>\r\n                            <\/div>\r\n                                            <\/div>\r\n                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inova\u00e7\u00e3o na entrega<\/strong> <\/h3>\n\n\n\n<p>Implementa\u00e7\u00e3o de uma nova maneira de interagir com os clientes. Isso acontece quando uma empresa como a <a href=\"https:\/\/www.wework.com\/ideas\/what-does-zappos-ceo-tony-hsieh-do-all-day\">Zappos ( English )<\/a> coloca o atendimento ao cliente em primeiro lugar ou a Tesla possibilita a compra de carros on-line.<\/p>\n\n\n\n<p>Esses tipos de <a href=\"https:\/\/www.wework.com\/ideas\/innovation-quotes\">inova\u00e7\u00e3o empresarial permitem que as empresas ( English )<\/a> se tornem mais eficientes, inovadoras e (espera-se) mais lucrativas. A boa not\u00edcia para as empresas \u00e9 que existem passos pr\u00e1ticos para dar in\u00edcio \u00e0 inova\u00e7\u00e3o.<\/p>\n\n\n\n<p>Eles podem envolver aspectos como <a href=\"\/pt-BR\/ideas\/three-tips-for-creating-an-office-that-inspires-innovation\">atualizar seu espa\u00e7o de escrit\u00f3rio<\/a> ou criar <a href=\"https:\/\/www.wework.com\/ideas\/innovation-labs\">laborat\u00f3rios de inova\u00e7\u00e3o ( English )<\/a> colaborativos e inovadores. Ou podem incluir a implementa\u00e7\u00e3o de programas internos de inova\u00e7\u00e3o para potencializar a energia criativa de seus funcion\u00e1rios, revelar e executar as melhores ideias. Saiba mais sobre <a href=\"https:\/\/www.wework.com\/ideas\/how-to-encourage-innovation-in-the-workplace\">como impulsionar a inova\u00e7\u00e3o no local de trabalho ( English )<\/a>. <\/p>\n\n\n\n<p><em>Noushka Green \u00e9 gerente s\u00eanior de desenvolvimento de neg\u00f3cios da <a href=\"https:\/\/www.wework.com\/pt-BR\/labs\/\" href=\"https:\/\/www.wework.com\/pt-BR\/labs\/\">WeWork Labs<\/a>, que conecta as maiores empresas do mundo com uma comunidade global de startups. Ela tem mais de sete anos de experi\u00eancia em vendas e parcerias empresariais. Antes da WeWork, Green trabalhou na Merrill Lynch em gest\u00e3o de patrim\u00f4nio privado, ajudando indiv\u00edduos e escrit\u00f3rios familiares com planejamento imobili\u00e1rio, planejamento de aposentadoria e estrat\u00e9gias de investimentos.<\/em><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embora o termo seja frequentemente usado para descrever as tecnologias mais recentes, a verdadeira defini\u00e7\u00e3o de business innovation est\u00e1 relacionada \u00e0 gera\u00e7\u00e3o de receitas<\/p>\n","protected":false},"author":1921,"featured_media":3128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-single-default.blade.php","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1962,1956],"tags":[95,98,42],"class_list":["post-3127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity-culture","category-professional-development","tag-management","tag-creativity","tag-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 business innovation e por que \u00e9 importante? 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