{"id":2938,"date":"2021-06-28T17:06:00","date_gmt":"2021-06-28T20:06:00","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=2938&#038;preview=true&#038;preview_id=2938"},"modified":"2021-06-28T17:06:00","modified_gmt":"2021-06-28T20:06:00","slug":"how-to-build-culture-in-a-hybrid-workplace","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/research-insights\/how-to-build-culture-in-a-hybrid-workplace","title":{"rendered":"Como desenvolver cultura em um local de trabalho h\u00edbrido"},"content":{"rendered":"<div class=\"toc\"><div class=\"toc-title ray-text--monospace\">NESTA HIST&#xD3;RIA<\/div><a class=\"toc-item\" href=\"#como-lideres-devemos-ser-mais-inspiradores-e-menos-hierarquicos\">Como l&#xED;deres, devemos ser mais inspiradores e menos hier&#xE1;rquicos<\/a><a class=\"toc-item\" href=\"#promova-interacoes-informais-com-sua-equipe\">Promova intera&#xE7;&#xF5;es informais com sua equipe<\/a><a class=\"toc-item\" href=\"#seja-absolutamente-claro-a-respeito-de-suas-expectativas-como-lider\">Seja absolutamente claro a respeito de suas expectativas como l&#xED;der<\/a><a class=\"toc-item\" href=\"#aproveite-o-momento-e-acolha-a-inovacao-no-local-de-trabalho\">Aproveite o momento e acolha a inova&#xE7;&#xE3;o no local de trabalho<\/a><\/div><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><\/p>\n\n\n\n<p><em>Este artigo foi publicado originalmente no <\/em><a href=\"https:\/\/mexicobusiness.news\/infrastructure\/news\/how-build-culture-hybrid-workplace\"><em>Mexico Business News<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<p>A cultura da empresa &eacute; um daqueles assuntos que n&atilde;o discutimos com frequ&ecirc;ncia, mas ela &eacute; fundamental para que uma empresa prospere. O Google &eacute; um exemplo mundial de uma empresa que desenvolveu uma cultura s&oacute;lida. O Google &eacute; amplamente conhecido por seus esfor&ccedil;os para promover uma cultura espec&iacute;fica por meio de seu ambiente de trabalho &mdash; basicamente um playground para adultos no qual os funcion&aacute;rios podem literalmente mergulhar na cultura.<\/p>\n\n\n\n<p>Embora talvez n&atilde;o tenhamos desejo nem a capacidade de imitar o complexo do escrit&oacute;rio principal do Google, devemos pensar seriamente em <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/prioritizing-mental-health-in-the-new-world-of-work\">como nosso pessoal se sente ( English )<\/a> quando est&aacute; trabalhando, seja em nossos escrit&oacute;rios, seja em um local remoto.<\/p>\n\n\n\n<p>Mesmo que a <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/a-better-alternative-to-a-return-to-normal\">normalidade que conhec&iacute;amos<\/a> provavelmente nunca retorne ao local de trabalho, o fato &eacute; que a pior parte desta crise pode muito bem ter ficado para tr&aacute;s, deixando para as empresas, e principalmente para os profissionais de RH, a tarefa de descobrir como ser&aacute; a cultura da empresa em um mundo h&iacute;brido. Um <a href=\"https:\/\/news.microsoft.com\/europe\/features\/flexible-ways-of-working-are-here-to-stay-finds-new-european-research-with-leaders-focused-on-maintaining-culture-and-innovation\/\">estudo<\/a> recente contratado pela Microsoft confirmou que \"manter a produtividade n&atilde;o tem sido um problema com o trabalho remoto, mas uma press&atilde;o na cultura da equipe parece estar impedindo a inova&ccedil;&atilde;o\", entre outros fatores.<\/p>\n\n\n\n<p>Em um <a href=\"\/pt-BR\/ideas\/research-insights\/research-studies\/the-future-of-work-is-hybrid\">mundo h&iacute;brido<\/a>, as conex&otilde;es humanas s&atilde;o vitais para nossa sa&uacute;de mental, para nosso senso de inclus&atilde;o e para a capacidade da empresa de manter a cultura e o engajamento. &Agrave; medida que avan&ccedil;amos para um novo normal, mais importante do que nunca ser&aacute; conseguirmos escolher como, onde e quando trabalhar, para manter e fortalecer a cultura de nossa empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210123-Gotham-Center-Brand-Shoot-Shot-10-0097_final_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036955\"><figcaption><a href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/gotham-center--new-york-city--NY\" href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/gotham-center--new-york-city--NY\">WeWork Gotham Center<\/a> em Long Island City, NY.<\/figcaption><\/figure>\n\n\n\n<p>Durante a crise, todos n&oacute;s passamos por in&uacute;meros momentos de <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/expert-insights\/prioritizing-mental-health-in-the-new-world-of-work\">ansiedade e perda ( English )<\/a>. Entre outras coisas, perdemos a capacidade de manter contato com amigos e familiares de maneiras significativas. O trabalho em casa nos trouxe grandes oportunidades de interagir com outras pessoas e continuar realizando um bom trabalho, mas essa &eacute; apenas uma pe&ccedil;a do quebra-cabe&ccedil;a. A experi&ecirc;ncia mista de trabalhar e viver em um mundo virtual nos ensinou que podemos ser muito mais flex&iacute;veis na maneira como pensamos sobre o trabalho. N&atilde;o precisamos nos reunir todos os dias para sermos produtivos, mas tamb&eacute;m podemos ver muito claramente que o trabalho virtual nunca substituir&aacute; a experi&ecirc;ncia de nos reunirmos, de fazer brainstorming e manter uma conex&atilde;o profunda entre n&oacute;s.<\/p>\n\n\n\n<p>Portanto, a quest&atilde;o &eacute;: como podemos desenvolver e manter a cultura em um <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/how-hybrid-meets-the-demand-for-more-workplace-flexibility\">local de trabalho h&iacute;brido<\/a>? A resposta pode ser muito simples ou extremamente complicada. Nossas conversas sobre o futuro do trabalho devem abordar as pessoas, como priorizar sua sa&uacute;de e seguran&ccedil;a, como aprimorar seu bem-estar e como oferecer um local de trabalho seguro e flex&iacute;vel que promova a produtividade, o engajamento e o bem-estar geral.<\/p>\n\n\n\n<p>Neste ponto da hist&oacute;ria, os l&iacute;deres t&ecirc;m uma grande oportunidade de criar um <a href=\"\/pt-BR\/ideas\/workspace-solutions\/flexible-products\/hybrid-workplace\">modelo h&iacute;brido<\/a> que melhor se adapte &agrave;s suas empresas; no entanto, as intera&ccedil;&otilde;es entre os l&iacute;deres e suas equipes ser&atilde;o essenciais para manter uma cultura unificada que prospere durante a transi&ccedil;&atilde;o. Estas s&atilde;o algumas a&ccedil;&otilde;es que os l&iacute;deres podem realizar para facilitar a cultura e a conex&atilde;o em um local de trabalho h&iacute;brido.<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tAviso: O JavaScript &eacute; necess&aacute;rio para esse conte&uacute;do.<\/noscript>\n<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-4-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-4\" aria-describedby=\"nf-form-errors-4\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='4';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"Repensando seu espa\\u00e7o de trabalho? 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clicar no bot\\u00e3o acima, voc\\u00ea concorda com nossos&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a>&nbsp;e declara que leu e compreendeu nossa&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de 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href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a>&nbsp;e declara que leu e compreendeu nossa&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a>.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2 class=\"wp-block-heading\" id=\"como-lideres-devemos-ser-mais-inspiradores-e-menos-hierarquicos\">Como l&iacute;deres, devemos ser mais inspiradores e menos hier&aacute;rquicos<\/h2>\n\n\n\n<p>As empresas prosperam e crescem quando os funcion&aacute;rios compartilham um senso de identifica&ccedil;&atilde;o e um prop&oacute;sito comum. Isso pode desaparecer facilmente quando os funcion&aacute;rios sentem que n&atilde;o est&atilde;o sendo tratados de maneira igualit&aacute;ria. No trabalho com equipes h&iacute;bridas, &eacute; importante que cada membro se sinta representado. Um dos <a href=\"\/pt-BR\/ideas\/research-insights\/research-studies\/reimagining-work-in-the-era-of-covid-19\">estudos de pesquisa<\/a> que realizamos no ano passado mostrou que 80% dos millennials e da gera&ccedil;&atilde;o Z se sentem menos conectados a seus colegas e l&iacute;deres desde que come&ccedil;aram a trabalhar em casa. Isso significa que as equipes remotas talvez tenham dificuldade de se conectar e se envolver da mesma maneira das equipes presenciais. Para evitar esse problema, <a href=\"https:\/\/www.wework.com\/ideas\/research-insights\/how-leaders-can-build-culture-in-the-new-normal\">os l&iacute;deres devem ter formas de lideran&ccedil;a mais inspiradoras ( English )<\/a> que compensem a falta de encontros sociais e intera&ccedil;&otilde;es presenciais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"promova-interacoes-informais-com-sua-equipe\">Promova intera&ccedil;&otilde;es informais com sua equipe<\/h2>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20150209_WeWork_Covid-Response_1120_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036954\"><figcaption><a rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/coda--atlanta--GA\" target=\"_blank\" href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/coda--atlanta--GA\">WeWork Coda<\/a>&nbsp;em Atlanta, GA.<\/figcaption><\/figure>\n\n\n\n<p>As reuni&otilde;es virtuais s&atilde;o &oacute;timas, mas devemos encarar os fatos: elas nunca substituir&atilde;o os encontros espont&acirc;neos e as conversas significativas que ocorrem nos corredores de um escrit&oacute;rio enquanto tomamos uma x&iacute;cara de caf&eacute;. Esses encontros informais e inesperados oferecem um ponto de partida para relacionamentos profundos e estrat&eacute;gicos nos quais as pessoas colaboram, trocam ideias e fortalecem redes sociais de enorme valor para o futuro de todo profissional. Esses tipos de intera&ccedil;&atilde;o n&atilde;o acontecem naturalmente em um ambiente virtual; <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/three-ways-leaders-can-help-their-distributed-teams-thrive\">os l&iacute;deres precisam ter inten&ccedil;&atilde;o<\/a> e produzir novas abordagens para criar essas intera&ccedil;&otilde;es &agrave; medida que as pessoas continuam trabalhando presencialmente e remotamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"seja-absolutamente-claro-a-respeito-de-suas-expectativas-como-lider\">Seja absolutamente claro a respeito de suas expectativas como l&iacute;der<\/h2>\n\n\n\n<p>Enquanto prosseguimos com a transi&ccedil;&atilde;o para um <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/a-better-alternative-to-a-return-to-normal\">\"novo normal\"<\/a>, estamos aprendendo coisas novas todos os dias e descobrindo o que funciona para n&oacute;s e o que n&atilde;o funciona. Diante dessa incerteza, precisamos definir expectativas absolutamente claras e demonstrar certeza para nossas equipes. Como l&iacute;deres, &eacute; nossa responsabilidade desvendar esse mundo de novas possibilidades h&iacute;bridas, estabelecendo as regras desde o in&iacute;cio e comunicando de maneira eficaz o que se espera de cada pessoa, independentemente de seu modelo de trabalho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aproveite-o-momento-e-acolha-a-inovacao-no-local-de-trabalho\">Aproveite o momento e acolha a inova&ccedil;&atilde;o no local de trabalho<\/h2>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210123-Gotham-Center-Brand-Shoot-Shot-6-0008_final_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036956\"><figcaption><a href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/gotham-center--new-york-city--NY\" href=\"https:\/\/www.wework.com\/pt-BR\/buildings\/gotham-center--new-york-city--NY\">WeWork Gotham Center<\/a> em Long Island City, NY.<\/figcaption><\/figure>\n\n\n\n<p>Acredito que nunca houve um momento melhor para transformar a forma de trabalhar, desafiar o padr&atilde;o e <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/innovate-or-else-the-economy-of-the-future-requires-disruption\">inovar no local de trabalho<\/a>. Este &eacute; o momento de <a href=\"\/pt-BR\/ideas\/research-insights\/expert-insights\/innovate-or-else-the-economy-of-the-future-requires-disruption\">implementar mudan&ccedil;as<\/a> que beneficiem toda a organiza&ccedil;&atilde;o em termos de produtividade, criatividade e bem-estar. Quando abordado da maneira certa, um local de trabalho h&iacute;brido no qual os funcion&aacute;rios podem decidir onde, como e quando trabalhar pode ajudar as empresas a aproveitar ao m&aacute;ximo os talentos onde quer que estejam e, ao mesmo tempo, reduzir custos e gerar um impacto positivo.<\/p>\n\n\n\n<p>A prote&ccedil;&atilde;o da cultura de nossa empresa durante esta crise e posteriormente pode ser um dos maiores desafios do mundo p&oacute;s-pandemia, mas cabe a n&oacute;s transformar esses desafios em grandes oportunidades para o futuro.<\/p>\n\n\n\n<p><em>Alvaro Villar &eacute; Diretor-geral da WeWork no M&eacute;xico e na Am&eacute;rica Central, estabelecido na Cidade do M&eacute;xico.<\/em><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Em um mundo h\u00edbrido, os l\u00edderes que n\u00e3o priorizarem o bem-estar no local de trabalho correr\u00e3o o risco de ficar para tr\u00e1s<\/p>\n","protected":false},"author":2192,"featured_media":2939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1960,1955],"tags":[95,32,58],"class_list":["post-2938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-management","tag-culture","tag-leadership"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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