{"id":2910,"date":"2021-06-11T13:45:03","date_gmt":"2021-06-11T16:45:03","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=2910"},"modified":"2021-06-11T14:06:06","modified_gmt":"2021-06-11T17:06:06","slug":"como-gerar-diferencial-competitivo-de-uma-empresa","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/management-leadership\/como-gerar-diferencial-competitivo-de-uma-empresa","title":{"rendered":"Como gerar diferencial competitivo de uma forma saud\u00e1vel para sua empresa"},"content":{"rendered":"\n<p>Essa \u00e9 a pergunta de US$1 milh\u00e3o (ou at\u00e9 mais) no momento e \u00e9 bem simples de ser feita, mas n\u00e3o de responder. Hoje, a concorr\u00eancia \u00e9 uma realidade para quase todos os segmentos. Um exemplo disso s\u00e3o os aplicativos de transporte.<\/p>\n\n\n\n<p>Desde o primeiro deles, o mundo mudou muito. 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clicar no bot\\u00e3o acima, voc\\u00ea concorda com nossos&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a>&nbsp;e declara que leu e compreendeu nossa&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a>.<\\\/small><\\\/p>\",\"container_class\":\"\",\"element_class\":\"\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3827\",\"key\":\"html_1588711219979\",\"drawerDisabled\":false,\"id\":44,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"<p><small>Ao clicar no bot\\u00e3o acima, voc\\u00ea concorda com nossos&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a>&nbsp;e declara que leu e compreendeu nossa&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a>.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields><\/nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells><\/nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<p>Muitas empresas esquecem do poder de uma equipe engajada no produto para ganhar a prefer\u00eancia de poss\u00edveis clientes. Anne M. Mulcahy, ex-CEO da Xerox e hoje membro do conselho de empresas como Johnson &amp; Johnson e Citigroup, j\u00e1 disse em <a href=\"https:\/\/www.businesswire.com\/news\/home\/20030516005369\/en\/LifeCare-Conference-Features-Xerox-CEO-Anne-Mulcahy\">confer\u00eancia<\/a>: \u201cos funcion\u00e1rios s\u00e3o o maior patrim\u00f4nio de uma organiza\u00e7\u00e3o \u2014 s\u00e3o sua vantagem competitiva. Voc\u00ea quer atrair e reter o melhor? Ent\u00e3o incentive-os e fa\u00e7a-os sentir que s\u00e3o parte integrante da miss\u00e3o da empresa\u201d. Nesse artigo vamos conversar sobre como colocar em pr\u00e1tica esse encorajamento.&nbsp;<\/p>\n\n\n\n<h2  id=\"como-gerar-diferencial-competitivo-a-partir-da-equipe\"class=\"wp-block-heading\">Como gerar diferencial competitivo a partir da equipe<\/h2>\n\n\n\n<p>Os <a href=\"https:\/\/blog.hubspot.com\/insiders\/branding-differentiation\">exemplos de empresas com diferencial competitivo<\/a> geralmente passam pelo conhecimento amplo dos consumidores, pela transpar\u00eancia nas rela\u00e7\u00f5es com fornecedores e parceiros, por uma comunica\u00e7\u00e3o livre de ru\u00eddos e tamb\u00e9m pelo mindset aberto \u00e0 inova\u00e7\u00e3o. Assim, empoderar os colaboradores no seu dia a dia \u00e9 um primeiro passo eficiente. Veja como isso \u00e9 poss\u00edvel com as cinco estrat\u00e9gias a seguir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Conte com reuni\u00f5es gerais peri\u00f3dicas para o alinhamento de objetivos<\/h3>\n\n\n\n<p>Quando cada setor de uma empresa trabalha com focos pr\u00f3prios, o crescimento desta pode n\u00e3o ser dos mais saud\u00e1veis. Isso porque crescer se diferenciando da concorr\u00eancia \u00e9 poss\u00edvel apenas quando todos os colaboradores trabalham em uma mesma dire\u00e7\u00e3o.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/dharmesh\/\">Dharmesh Shah<\/a>, fundador da HubSpot, fez uma fala<a href=\"https:\/\/www.youtube.com\/watch?time_continue=62&amp;v=i0yqJa48ebs&amp;feature=emb_title\"> hist\u00f3rica sobre o tema<\/a> que, inclusive, foi inspirada em uma conversa com o empres\u00e1rio Elon Musk. Trata-se da seguinte ideia: cada funcion\u00e1rio de uma empresa \u00e9 um vetor e tem um impacto determinado no crescimento dos neg\u00f3cios. Ao somar todos esses vetores (no caso, o poder de cada colaborador), \u00e9 poss\u00edvel entender quanto a companhia conseguir\u00e1 evoluir.<\/p>\n\n\n\n<p>Agora, se essas pessoas trabalham em dire\u00e7\u00f5es diferentes, os esfor\u00e7os acabam se anulando. Por isso, \u00e9 fundamental manter os vetores (colaboradores) alinhados em uma mesma dire\u00e7\u00e3o \u2014 s\u00f3 assim se cresce mais e melhor. Na pr\u00e1tica, \u00e9 preciso realizar reuni\u00f5es peri\u00f3dicas sobre os direcionamentos a serem seguidos. Dessa forma, a dedica\u00e7\u00e3o fica concentrada, e n\u00e3o dispersa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Crie planos de carreira alinhados com o objetivo da empresa<\/h3>\n\n\n\n<p>Todo colaborador tem planos e sonhos para o futuro e, se uma companhia n\u00e3o oferece a possibilidade de desenvolv\u00ea-los, n\u00e3o h\u00e1 motivo para continuar nela. De acordo com a <a href=\"https:\/\/rlc.randstadusa.com\/press-room\/press-releases\/your-best-employees-are-leaving-but-is-it-personal-or-practical\">Randstad<\/a>, l\u00edder global em Recursos Humanos, 86% dos funcion\u00e1rios deixam o emprego por falta de desenvolvimento na carreira.<\/p>\n\n\n\n<p>Ter um plano de carreira, nesse sentido, \u00e9 \u00fatil por dois motivos. O primeiro deles tem a ver com esclarecer os objetivos de crescimento da companhia (fatores alinhados, lembra?) e o segundo est\u00e1 relacionado ao fato de comunicar claramente aos colaboradores o que \u00e9 esperado deles para que possam cumprir essas expectativas e crescer dentro da empresa.<\/p>\n\n\n\n<p>Se uma empresa quer reter talentos e atrair outros tantos, \u00e9 urgente redesenhar uma trajet\u00f3ria adequada a um novo momento, no qual as gest\u00f5es s\u00e3o horizontalizadas e os funcion\u00e1rios podem trabalhar diretamente oferecendo ideias estrat\u00e9gicas e evoluindo junto com a companhia.&nbsp;<\/p>\n\n\n\n<p>Muitas vezes, pode ser necess\u00e1rio trabalhar individualmente com cada colaborador para alinhar as expectativas \u00e0 realidade do neg\u00f3cio. Al\u00e9m disso, \u00e9 vital cuidar que as lideran\u00e7as sejam inspiradoras e engajem seus funcion\u00e1rios \u2014 de acordo com a mesma pesquisa da Randstad, 60% das pessoas pensam em deixar uma empresa por conta de seus supervisores diretos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Realize treinamentos e capacita\u00e7\u00f5es constantes<\/h3>\n\n\n\n<p>Contar com um programa de treinamentos, reciclagens e capacita\u00e7\u00f5es \u00e9 uma forma de garantir que o time de colaboradores se sinta valorizado e tenha argumentos para ajudar no diferencial competitivo de uma organiza\u00e7\u00e3o. Treinar pessoas que j\u00e1 est\u00e3o familiarizadas com a cultura e os valores da empresa acaba sendo mais econ\u00f4mico e eficaz que trazer especialistas de fora.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.handi-hotellerie-restauration.fr\/formation\/Academie-Accor\">Accor<\/a>, rede de hot\u00e9is francesa presente no mundo todo, conta com uma academia corporativa desde 1985. Dentre os seus objetivos, est\u00e3o: dar mais unidade aos profissionais da rede, promover a evolu\u00e7\u00e3o das carreiras e ganhar em competitividade. Hoje, eles contam com e-learning e parcerias com diversas universidades pelo mundo para garantir a inova\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Crie um programa de mentoria com profissionais mais experientes<\/h3>\n\n\n\n<p>Existe sempre a possibilidade de troca de conhecimentos e habilidades entre os colaboradores rec\u00e9m-chegados e mais experientes. Por isso, desenvolver programas de mentoria \u00e9 uma forma de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>reter e aprimorar talentos;<\/li><li>garantir a compreens\u00e3o da miss\u00e3o, da cultura e dos valores da organiza\u00e7\u00e3o;&nbsp;<\/li><li>fortalecer rela\u00e7\u00f5es entre lideran\u00e7a e liderados;&nbsp;<\/li><li>desenvolver novos l\u00edderes;&nbsp;<\/li><li>criar um ambiente prop\u00edcio \u00e0 educa\u00e7\u00e3o e \u00e0 inova\u00e7\u00e3o.<\/li><\/ul>\n\n\n\n<p>A <a href=\"https:\/\/www.forbes.com\/sites\/kateharrison\/2019\/02\/22\/the-top-employee-mentoring-trends-for-2019\/#4c89f9e25e45\">Forbes<\/a> apontou que quase todas as companhias da <a href=\"https:\/\/fortune.com\/fortune500\/\">Fortune 500<\/a> contam com programas de mentoria, uma realidade que deve chegar tamb\u00e9m \u00e0s empresas menores. At\u00e9 porque \u00e9 um excelente caminho para criar valores igualit\u00e1rios no local de trabalho e transferir princ\u00edpios de uma gera\u00e7\u00e3o a outra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Gere um ambiente prop\u00edcio ao crescimento<\/h3>\n\n\n\n<p>O local de trabalho est\u00e1 diretamente relacionado \u00e0s possibilidades de inova\u00e7\u00e3o e criatividade. Pensar em estruturas que integram e aproximam \u00e9 uma maneira de incentivar as trocas no ambiente de trabalho.&nbsp;<\/p>\n\n\n\n<p>De uma simples conversa em um espa\u00e7o compartilhado, podem surgir novas ideias, por exemplo. \u00c9 mais simples criar em espa\u00e7os confort\u00e1veis, com novos designs, ilumina\u00e7\u00f5es e que permitam o l\u00fadico do que desenvolver em escrit\u00f3rios sisudos e que n\u00e3o possibilitam intera\u00e7\u00f5es. O fundamental \u00e9 contar com uma estrutura que fa\u00e7a o coletivo prosperar e possibilite que as pessoas saiam de suas bolhas.<\/p>\n\n\n\n<p>Criar um ambiente de incentivo e crescimento \u00e9 a melhor forma de atrair e <a href=\"https:\/\/www.wework.com\/pt-BR\/ideas\/professional-development\/management-leadership\/the-talent-wars-new-table-stakes\">reter talentos<\/a>. Engajados com a miss\u00e3o da empresa, eles v\u00e3o trabalhar com os esfor\u00e7os direcionados a um diferencial competitivo que atraia mais p\u00fablico e garanta a satisfa\u00e7\u00e3o de quem j\u00e1 \u00e9 consumidor. A competitividade do mercado n\u00e3o \u00e9 imposs\u00edvel de ser vencida quando uma companhia se cerca das melhores pr\u00e1ticas.<\/p>\n\n\n\n<p>A WeWork oferece solu\u00e7\u00f5es de espa\u00e7o que ajudam a resolver os maiores desafios de empresas de todos os tamanhos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea sabe exatamente qual \u00e9 o diferencial competitivo de sua empresa e como ela se coloca \u00e0 frente no mercado?<\/p>\n","protected":false},"author":1978,"featured_media":2911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1956,1963],"tags":[95,32,58,1968],"class_list":["post-2910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professional-development","category-management-leadership","tag-management","tag-culture","tag-leadership","tag-hr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como gerar diferencial competitivo de uma empresa - Ideas by We<\/title>\n<meta name=\"description\" content=\"Entenda como gerar o diferencial competitivo da empresa de uma forma saud\u00e1vel e como coloc\u00e1-la \u00e0 frente no mercado.\" \/>\n<meta name=\"robots\" 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