{"id":1741,"date":"2020-11-09T12:57:43","date_gmt":"2020-11-09T17:57:43","guid":{"rendered":"https:\/\/www.wework.com\/pt-BR\/ideas\/?p=1741&#038;preview=true&#038;preview_id=1741"},"modified":"2020-11-30T15:47:56","modified_gmt":"2020-11-30T17:47:56","slug":"how-to-build-a-flexible-real-estate-portfolio-of-the-future","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pt-BR\/ideas\/research-insights\/expert-insights\/how-to-build-a-flexible-real-estate-portfolio-of-the-future","title":{"rendered":"Como criar o portf\u00f3lio imobili\u00e1rio flex\u00edvel do futuro"},"content":{"rendered":"<div class=\"toc\"><div class=\"toc-title ray-text--monospace\">NESTA HIST&#xD3;RIA<\/div><a class=\"toc-item\" href=\"#os-desafios-de-negocios-tornaram-se-mais-urgentes-devido-a-pandemia\">Os desafios de neg&#xF3;cios tornaram-se mais urgentes devido &#xE0; pandemia<\/a><a class=\"toc-item\" href=\"#uma-nova-solucao-para-os-desafios-de-negocios\">Uma nova solu&#xE7;&#xE3;o para os desafios de neg&#xF3;cios<\/a><a class=\"toc-item\" href=\"#solucoes-imobiliarias-do-futuro\">Solu&#xE7;&#xF5;es imobili&#xE1;rias do futuro<\/a><a class=\"toc-item\" href=\"#como-as-empresas-podem-recriar-seu-portfolio-com-sucesso\">Como as empresas podem recriar seu portf&#xF3;lio com sucesso<\/a><\/div><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>A pandemia global acelerou uma mudan&ccedil;a estrutural que j&aacute; vinha acontecendo no <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/what-is-commercial-real-estate\">setor imobili&aacute;rio corporativo ( English )<\/a>. Ela se assemelha &agrave;s mudan&ccedil;as que outros setores, como a computa&ccedil;&atilde;o em nuvem, experimentaram na &uacute;ltima d&eacute;cada. Os l&iacute;deres empresariais est&atilde;o procurando mais flexibilidade, op&ccedil;&otilde;es e economia com os produtos (ou im&oacute;veis) que adquirem, sem sacrificar a experi&ecirc;ncia e a qualidade.&nbsp;<\/p>\n\n\n\n<p>A transi&ccedil;&atilde;o para a computa&ccedil;&atilde;o em nuvem serve para tra&ccedil;ar paralelos claros ao que est&aacute; acontecendo agora no setor imobili&aacute;rio corporativo. A computa&ccedil;&atilde;o em nuvem realmente tomou forma ap&oacute;s a crise financeira global de 2008, quando as empresas passaram a procurar maneiras mais din&acirc;micas e econ&ocirc;micas de armazenar dados. As vantagens da computa&ccedil;&atilde;o em nuvem se assemelham &agrave; solu&ccedil;&atilde;o de im&oacute;veis flex&iacute;veis. De acordo com o <a href=\"https:\/\/docs.aws.amazon.com\/whitepapers\/latest\/aws-overview\/six-advantages-of-cloud-computing.html\">provedor de computa&ccedil;&atilde;o em nuvem Amazon Web Services<\/a>, os usu&aacute;rios de computa&ccedil;&atilde;o em nuvem podem:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trocar despesas de capital por despesas vari&aacute;veis<\/li><li>Beneficiar-se de ampla economia de escala<\/li><li>Deixar de fazer conjecturas sobre capacidade<\/li><li>Aumentar a velocidade e a agilidade<\/li><li>Deixar de gastar dinheiro em administra&ccedil;&atilde;o e manuten&ccedil;&atilde;o de data centers<\/li><li>Internacionalizar-se em poucos minutos<\/li><\/ul>\n\n\n\n<p>Em 2008, <a href=\"https:\/\/www.wework.com\/info\/the-future-of-work-is-flexible?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">im&oacute;veis flex&iacute;veis ( English )<\/a> n&atilde;o estavam dispon&iacute;veis em grande escala, mas agora est&atilde;o. Assim, o <a href=\"https:\/\/www.wework.com\/pt-BR\/tomorrow?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\" href=\"https:\/\/www.wework.com\/pt-BR\/tomorrow?utm_source=ideas&#038;utm_medium=article&#038;utm_campaign=BTW_THTW&#038;utm_content=Insights\">setor imobili&aacute;rio corporativo<\/a> est&aacute; passando por mudan&ccedil;as semelhantes &agrave;quelas que os provedores de tecnologia experimentaram ap&oacute;s a crise financeira global. Agora, as empresas est&atilde;o ampliando o foco em im&oacute;veis flex&iacute;veis. De acordo com o CBRE:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.cbre.com\/thewayforward\/Workforce-Sentiment-Survey?article=%7B9DD4F9D7-60E8-4B40-B4E8-4357ECD0A9E0%7D\">76%<\/a> dos l&iacute;deres, gerentes e funcion&aacute;rios da empresa disseram que trabalhariam a partir de um escrit&oacute;rio sat&eacute;lite ou local de coworking mais perto de casa quando a crise da COVID acabar<\/li><li><a href=\"https:\/\/www.cbre.com\/thewayforward\/The-Future-of-CRE-Service-Delivery-Transforming-the-CRE-Agenda?article=%7bE5C5EBA8-804B-41C3-A2A7-062A236210A8%7d\">71%<\/a> dos l&iacute;deres de solu&ccedil;&otilde;es imobili&aacute;rias comerciais disseram que identificar e promover economia para sua organiza&ccedil;&atilde;o era prioridade (n&uacute;mero que representava 10% antes da COVID-19)<\/li><li><a href=\"https:\/\/www.cbre.com\/thewayforward\/The-Future-of-CRE-Service-Delivery-Transforming-the-CRE-Agenda?article=%7bE5C5EBA8-804B-41C3-A2A7-062A236210A8%7d\">58%<\/a> dos l&iacute;deres de solu&ccedil;&otilde;es imobili&aacute;rias comerciais responderam que identificar e promover maneiras de criar valor para a empresa era uma prioridade (n&uacute;mero que representava 3% antes da COVID-19)<\/li><li><a href=\"https:\/\/www.cbre.com\/thewayforward\/The-Future-of-CRE-Service-Delivery-Transforming-the-CRE-Agenda?article=%7bE5C5EBA8-804B-41C3-A2A7-062A236210A8%7d\">65,3%<\/a> dos l&iacute;deres de solu&ccedil;&otilde;es imobili&aacute;rias comerciais responderam que esperam que seu portf&oacute;lio diminua em metragem quadrada nos pr&oacute;ximos tr&ecirc;s a cinco anos (n&uacute;mero que representava 42% antes da COVID-19)<\/li><\/ul>\n\n\n\n<p>Aqui, abordaremos o que causou essa mudan&ccedil;a estrutural e as estrat&eacute;gias que os l&iacute;deres de solu&ccedil;&otilde;es imobili&aacute;rias comerciais podem usar para recriar <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/commercial-real-estate-lease-types\">portf&oacute;lios imobili&aacute;rios corporativos ( English )<\/a> de forma mais eficaz.<\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tAviso: O JavaScript &eacute; necess&aacute;rio para esse conte&uacute;do.<\/noscript>\n<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-4-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-4\" aria-describedby=\"nf-form-errors-4\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being printed as a workaround to page builders reordering the order of the scripts loaded-->\n        <script>var formDisplay=1;var nfForms=nfForms||[];var form=[];form.id='4';form.settings={\"objectType\":\"Form Setting\",\"editActive\":true,\"title\":\"Repensando seu espa\\u00e7o de trabalho? 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clicar no bot\\u00e3o acima, voc\\u00ea concorda com nossos&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a>&nbsp;e declara que leu e compreendeu nossa&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de 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href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Termos de Servi\\u00e7o<\\\/a>&nbsp;e declara que leu e compreendeu nossa&nbsp;<a href=\\\"https:\\\/\\\/www.wework.com\\\/pt-BR\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Pol\\u00edtica de Privacidade<\\\/a>.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2 class=\"wp-block-heading\" id=\"os-desafios-de-negocios-tornaram-se-mais-urgentes-devido-a-pandemia\">Os desafios de neg&oacute;cios tornaram-se mais urgentes devido &agrave; pandemia<\/h2>\n\n\n\n<p>Empresas e funcion&aacute;rios sempre enfrentaram desafios &uacute;nicos. Em 2020, a pandemia ampliou esses desafios, que s&atilde;o os seguintes:<\/p>\n\n\n\n<p><strong>Desafios de empresas:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fazer previs&atilde;o das receitas e despesas fixas e vari&aacute;veis em per&iacute;odos altamente vol&aacute;teis<\/li><li>Enfrentar desafios operacionais ao desenvolver uma marca, produtos e servi&ccedil;os<\/li><li>A redu&ccedil;&atilde;o de custos e a efici&ecirc;ncia operacional tornaram-se prioridades ainda maiores em 2020. Adaptar-se a essa mudan&ccedil;a de prioridade requer recursos significativos e pode levar um tempo consider&aacute;vel, com resultado incerto<\/li><\/ul>\n\n\n\n<p><strong>Desafios de funcion&aacute;rios:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Como se sentir produtivo em diferentes ambientes. Alguns se sentem mais <a href=\"\/pt-BR\/ideas\/worklife\/does-productivity-increase-when-working-remotely\">produtivos em casa<\/a>, alguns no escrit&oacute;rio e outros preferem algo entre um e outro<\/li><li>O trabalho em casa pode dificultar a inova&ccedil;&atilde;o, uma vez que ela muitas vezes <a href=\"\/pt-BR\/ideas\/growth-innovation\/the-impact-of-working-from-home-on-collaboration\">surge com a colabora&ccedil;&atilde;o presencial<\/a><\/li><li>O funcion&aacute;rio <a href=\"https:\/\/www.businesswire.com\/news\/home\/20200728005339\/en\/Majority-Americans-Feel-Connected-Company-Culture-Working\">tem dificuldade de manter um senso de comunidade forte<\/a> e se sentir conectados &agrave; miss&atilde;o da empresa trabalhando em casa<\/li><li>Os funcion&aacute;rios n&atilde;o querem trabalhar <em>apenas<\/em> em casa. Um estudo da WeWork e Brightspot revelou que <a href=\"\/pt-BR\/ideas\/growth-innovation\/the-impact-of-working-from-home-on-collaboration\">90% dos funcion&aacute;rios dizem que querem trabalhar em um escrit&oacute;rio<\/a> pelo menos uma vez por semana<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"uma-nova-solucao-para-os-desafios-de-negocios\">Uma nova solu&ccedil;&atilde;o para os desafios de neg&oacute;cios<\/h2>\n\n\n\n<p>Embora esses desafios n&atilde;o sejam todos novos, as solu&ccedil;&otilde;es dispon&iacute;veis para eles mudaram. Antes, os l&iacute;deres empresariais tinham apenas duas op&ccedil;&otilde;es para resolver esses desafios: trazer os funcion&aacute;rios de volta ao <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/find-commercial-office-space\">escrit&oacute;rio tradicional ( English )<\/a> ou permitir que eles <a href=\"https:\/\/www.wework.com\/ideas\/worklife\/how-to-work-from-home\">trabalhassem em casa ( English )<\/a>. Contudo, cada op&ccedil;&atilde;o tinha um lado ruim.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Trazer os funcion&aacute;rios de volta aos escrit&oacute;rios tradicionais:<\/strong> essa mudan&ccedil;a pode resolver muitos dos desafios que os funcion&aacute;rios est&atilde;o enfrentando trabalhando em casa. Por&eacute;m, n&atilde;o aborda os desafios das empresas. Afinal, a adquirir, projetar, <a href=\"\/pt-BR\/ideas\/office-design-space\/commercial-real-estate-build-out-costs\">construir e administrar grande quantidade de espa&ccedil;os de trabalho<\/a> n&atilde;o atendem ao objetivo principal do diretor imobili&aacute;rio comercial, que &eacute; identificar e gerar economia de custo para a empresa.&nbsp;<\/li><li><strong>Manter um modelo permanente de trabalho em casa:<\/strong> aplicar mais pol&iacute;ticas de <a href=\"\/pt-BR\/ideas\/worklife\/benefits-of-working-remotely\">trabalho remoto<\/a> pode resolver alguns desafios dado empregador, mas n&atilde;o os desafios do funcion&aacute;rio. Em v&aacute;rios setores, estudos demonstram que os <a href=\"https:\/\/advisory.kpmg.us\/articles\/2020\/covid-american-worker.html\">funcion&aacute;rios querem voltar ao escrit&oacute;rio<\/a> pelo menos por meio per&iacute;odo.<\/li><\/ol>\n\n\n\n<p>No passado, voc&ecirc; teria que fazer concess&otilde;es. N&atilde;o havia uma situa&ccedil;&atilde;o que conciliasse os objetivos da diretoria de solu&ccedil;&otilde;es imobili&aacute;rias comerciais (manter os custos baixos) e do RH (manter os funcion&aacute;rios felizes).&nbsp;<\/p>\n\n\n\n<p>Em 2020, no entanto, com <a href=\"https:\/\/www.wework.com\/info\/the-future-of-work-is-flexible?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">im&oacute;veis flex&iacute;veis ( English )<\/a>, isso &aacute; poss&iacute;vel. Voc&ecirc; pode trazer as pessoas de volta ao escrit&oacute;rio e economizar ao mesmo tempo. Daqui para frente, im&oacute;veis flex&iacute;veis s&atilde;o a ferramenta mais eficaz para resolver os problemas acima sem a necessidade de fazer concess&otilde;es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"solucoes-imobiliarias-do-futuro\">Solu&ccedil;&otilde;es imobili&aacute;rias do futuro<\/h2>\n\n\n\n<p>Antigamente, os portf&oacute;lios imobili&aacute;rios das empresas eram est&aacute;ticos, e a maioria das empresas celebrava contratos de loca&ccedil;&atilde;o de longo prazo. Agora, devido &agrave;s necessidades em evolu&ccedil;&atilde;o constante de empresas e funcion&aacute;rios, que desejam mais op&ccedil;&otilde;es de onde trabalhar, haver&aacute; mais demanda e utiliza&ccedil;&atilde;o de <a href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\">espa&ccedil;os flex&iacute;veis e sob demanda de curto prazo<\/a>. No futuro, haver&aacute; portf&oacute;lios imobili&aacute;rios muito mais el&aacute;sticos, com uma &ecirc;nfase maior em im&oacute;veis flex&iacute;veis.&nbsp;<\/p>\n\n\n\n<p>A ilustra&ccedil;&atilde;o abaixo demonstra a transi&ccedil;&atilde;o atual dos <a href=\"https:\/\/www.wework.com\/ideas\/office-design-space\/what-is-commercial-real-estate\">portf&oacute;lios imobili&aacute;rios ( English )<\/a> das empresas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/Flexible_Solutions_3-pies.gif\" alt=\"\" class=\"wp-image-3000023200\"><\/figure>\n\n\n\n<p>Cada vez mais, as empresas passaram a utilizar uma mistura de quatro modelos de espa&ccedil;o:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Escrit&oacute;rios exclusivos de longo prazo:<\/strong> esses escrit&oacute;rios ser&atilde;o usados para empresas com n&uacute;meros est&aacute;veis de funcion&aacute;rios que tiveram investimentos de capital significativo nas principais sedes, com disposi&ccedil;&atilde;o de aceitar os riscos.<\/li><li><strong>Escrit&oacute;rios flex&iacute;veis de curto prazo:<\/strong> as empresas usar&atilde;o esses escrit&oacute;rios para todas as outras necessidades de escrit&oacute;rios. (A WeWork est&aacute; em uma posi&ccedil;&atilde;o exclusiva, com um portf&oacute;lio de mais de 800 locais em todo o mundo e tamanhos de escrit&oacute;rios para qualquer necessidade entre uma e 1.000 pessoas. A WeWork oferece contratos de um m&ecirc;s a tr&ecirc;s anos em espa&ccedil;os prontos para mudan&ccedil;a e totalmente equipados com facilidades e conveni&ecirc;ncias.)<\/li><li><strong>Escrit&oacute;rios sob demanda:<\/strong> as empresas podem permitir que seus funcion&aacute;rios <a href=\"\/pt-BR\/ideas\/brokers\/one-key-to-any-office-a-flexible-option-for-workspace\">trabalhem em escrit&oacute;rios em qualquer lugar<\/a>, utilizando espa&ccedil;o flex&iacute;vel como desejarem e precisarem. (A WeWork torna essa op&ccedil;&atilde;o poss&iacute;vel com o <a href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\">All Access<\/a>. Por uma taxa mensal, voc&ecirc; pode permitir que seus funcion&aacute;rios trabalhem em qualquer lugar das <a href=\"\/pt-BR\/ideas\/office-design-space\/visit-any-of-these-spaces-with-wework-all-access\"> centenas de locais da WeWork<\/a> em 150 cidades. Assim como no uso de qualquer outro espa&ccedil;o da WeWork, uma empresa n&atilde;o precisa manter as obriga&ccedil;&otilde;es operacionais e financeiras de um escrit&oacute;rio exclusivo.)&nbsp;&nbsp;<\/li><li><strong>Trabalho em casa (home office) em meio per&iacute;odo:<\/strong> dadas as v&aacute;rias mudan&ccedil;as que ocorrem em todos os setores, provavelmente haver&aacute; recursos maiores para o funcion&aacute;rio trabalhar em casa, pelo menos em meio per&iacute;odo.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"como-as-empresas-podem-recriar-seu-portfolio-com-sucesso\">Como as empresas podem recriar seu portf&oacute;lio com sucesso<\/h2>\n\n\n\n<p>Para criar os portf&oacute;lios imobili&aacute;rios do futuro, as empresas precisar&atilde;o ajustar e otimizar intencionalmente a quantidade, uso e localiza&ccedil;&atilde;o de seus espa&ccedil;os de forma frequente e cont&iacute;nua. Aqui est&atilde;o algumas coisas que as empresas devem considerar para fazer isso corretamente.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Prioridades da empresa:<\/strong> os l&iacute;deres de neg&oacute;cios devem assegurar que as prioridades da empresa sejam refletidas na estrat&eacute;gia do setor imobili&aacute;rio. Algumas prioridades a considerar s&atilde;o: minimizar o risco de perda financeira, redirecionar investimentos de capital alocados para im&oacute;veis, efici&ecirc;ncia operacional e foco no talento.&nbsp;<\/li><li><strong>M&eacute;tricas:<\/strong> com o uso dos dados certos, as empresas n&atilde;o precisam estimar a ocupa&ccedil;&atilde;o dos im&oacute;veis por seus funcion&aacute;rios. Isso permitir&aacute; estabilizar o or&ccedil;amento anual de im&oacute;veis por funcion&aacute;rio, limitar o investimento de capital inicial, avaliar o total de obriga&ccedil;&otilde;es e m&eacute;dia de vencimento de contratos de loca&ccedil;&atilde;o, utiliza&ccedil;&atilde;o, metragem quadrada por funcion&aacute;rio e satisfa&ccedil;&atilde;o dos funcion&aacute;rios.<\/li><li><strong>Horizonte de tempo:<\/strong> as empresas costumavam prever as necessidades de im&oacute;veis em per&iacute;odos de 10 anos, uma vez que &eacute; assim que os contratos de aluguel com locadores s&atilde;o estruturados. Por&eacute;m, o per&iacute;odo estimado de uma empresa para o n&uacute;mero de funcion&aacute;rios &eacute; significativamente mais curto. Com solu&ccedil;&otilde;es imobili&aacute;rias flex&iacute;veis, uma empresa pode estimar o crescimento do or&ccedil;amento e do n&uacute;mero de funcion&aacute;rios em apenas um a dois anos, em vez de cinco anos ou mais.&nbsp;<\/li><li><strong>Feedback dos funcion&aacute;rios:<\/strong> as empresas devem tomar decis&otilde;es sobre os im&oacute;veis com base no que os funcion&aacute;rios querem. Por meio de pesquisas e reavalia&ccedil;&otilde;es consistentes, as empresas podem determinar as prefer&ecirc;ncias individuais do funcion&aacute;rio de onde e como preferem trabalhar.&nbsp;<\/li><li><strong>Op&ccedil;&otilde;es de espa&ccedil;os:<\/strong> as empresas devem usar v&aacute;rios tipos de espa&ccedil;os de trabalho no futuro, incluindo escrit&oacute;rios de longo e curto prazo, sob demanda e home office. H&aacute; mais op&ccedil;&otilde;es para o espa&ccedil;o de trabalho do que no passado, incluindo o <a href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pt-BR\/workspace\/on-demand\/all-access\">WeWork All Access<\/a>, que permite que o funcion&aacute;rio trabalhe no escrit&oacute;rio que escolher. Os l&iacute;deres de neg&oacute;cios agora podem agrupar essas varia&ccedil;&otilde;es recriando seus portf&oacute;lios visando o m&aacute;ximo de flexibilidade.<\/li><li><strong>Estruturas flex&iacute;veis de neg&oacute;cios: <\/strong>a WeWork est&aacute; explorando novas op&ccedil;&otilde;es flex&iacute;veis para as empresas, como permitir a transfer&ecirc;ncia de obriga&ccedil;&otilde;es financeiras dentro de uma regi&atilde;o de um ativo para outro. Isso transformaria o <a href=\"\/pt-BR\/ideas\/office-design-space\/the-hub-and-spoke-model-as-demonstrated-by-wework\">modelo de distribui&ccedil;&atilde;o radial<\/a> abaixo em uma solu&ccedil;&atilde;o vi&aacute;vel, permitindo que as empresas ajustem seu &ldquo;raio&rdquo; em toda uma cidade periodicamente.&nbsp;<\/li><\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2020\/11\/MAP_800.gif\" alt=\"\" class=\"wp-image-3000023219\"><\/figure>\n\n\n\n<p>2020 ser&aacute; considerado o ano em que o setor imobili&aacute;rio corporativo passou por uma mudan&ccedil;a estrutural necess&aacute;ria que beneficia os usu&aacute;rios, tornando o <a href=\"https:\/\/www.wework.com\/info\/the-future-of-work-is-flexible?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\">mercado imobili&aacute;rio flex&iacute;vel ( English )<\/a>, da mesma forma que a computa&ccedil;&atilde;o em nuvem beneficiou tantas empresas na &uacute;ltima d&eacute;cada. Esta &eacute; uma grande mudan&ccedil;a estrutural para o setor imobili&aacute;rio corporativo, que foi acelerada pela pandemia.&nbsp;<\/p>\n\n\n\n<p>As empresas que realizarem a transi&ccedil;&atilde;o de formas tradicionais de uso imobili&aacute;rio para as mais flex&iacute;veis <a href=\"https:\/\/www.wework.com\/pt-BR\/tomorrow\/get-started?utm_source=ideas&amp;utm_medium=article&amp;utm_campaign=BTW_THTW&amp;utm_content=Insights\" href=\"https:\/\/www.wework.com\/pt-BR\/tomorrow\/get-started?utm_source=ideas&#038;utm_medium=article&#038;utm_campaign=BTW_THTW&#038;utm_content=Insights\">precisar&atilde;o pensar de forma diferente<\/a> &agrave; medida que passam por essa mudan&ccedil;a. Mas n&atilde;o h&aacute; necessidade de preocupa&ccedil;&atilde;o; estamos simplesmente passando pela mesma transi&ccedil;&atilde;o que muitos outros setores passaram recentemente. A mudan&ccedil;a para im&oacute;veis flex&iacute;veis permitir&aacute; que as empresas se adaptem com velocidade, seguran&ccedil;a, menos riscos de perdas financeiras e sem comprometer a experi&ecirc;ncia dos colaboradores.<\/p>\n\n\n\n<p><em>Michael King &eacute; diretor s&ecirc;nior na equipe empresarial da WeWork, respons&aacute;vel pela implementa&ccedil;&atilde;o e execu&ccedil;&atilde;o de estrat&eacute;gias de transa&ccedil;&otilde;es e portf&oacute;lio para os maiores clientes da WeWork. King &eacute; mestre em Finan&ccedil;as Aplicadas com experi&ecirc;ncia em loca&ccedil;&atilde;o, avalia&ccedil;&atilde;o, aquisi&ccedil;&otilde;es e aliena&ccedil;&otilde;es nos setores de escrit&oacute;rios, varejo e industriais, executando transa&ccedil;&otilde;es na Austr&aacute;lia, Europa e EUA. Antes da WeWork, King trabalhou em investimentos para um REIT l&iacute;der de mercado.<\/em><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Mais empresas est\u00e3o optando por im\u00f3veis flex\u00edveis para resolver desafios recorrentes exacerbados pela pandemia<\/p>\n","protected":false},"author":1785,"featured_media":1743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1960,1955],"tags":[1948,1941,89],"class_list":["post-1741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-expert-insights","category-research-insights","tag-flexible-space","tag-real-estate-strategy","tag-flexibility"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como criar o portf\u00f3lio imobili\u00e1rio flex\u00edvel do futuro - 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