{"id":89,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"https:\/\/www.wework.com\/pl-PL\/ideas\/?p=89&#038;preview=true&#038;preview_id=89"},"modified":"2020-07-31T13:10:32","modified_gmt":"2020-07-31T11:10:32","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pl-PL\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","title":{"rendered":"Firma Brooklinen zwi\u0119kszy\u0142a liczb\u0119 pracownik\u00f3w z dw\u00f3ch do 32 dzi\u0119ki WeWork"},"content":{"rendered":"\n<h2  id=\"wyzwanie-znalezienie-odpowiedniej-przestrzeni-biurowej-gdy-liczba-pracownik%c3%b3w-ci%c4%85gle-si%c4%99-zmienia\"class=\"wp-block-heading\"><strong>Wyzwanie: znalezienie odpowiedniej przestrzeni biurowej, gdy liczba pracownik\u00f3w ci\u0105gle si\u0119 zmienia<\/strong><\/h2>\n\n\n\n<p>Gdy Vicki i Rich Fulopowie ruszali z firm\u0105 Brooklinen na platformie Kickstarter w 2014 roku, pracowali we w\u0142asnym salonie. Nieco wcze\u015bniej mieli urlop i gdy chcieli kupi\u0107 po\u015bciel w hotelu, w kt\u00f3rym si\u0119 zatrzymali, okaza\u0142o si\u0119, \u017ce cena luksusowej po\u015bcieli to 800 USD. Misj\u0105 marki Brooklinen sta\u0142a si\u0119 produkcja wysokiej jako\u015bci po\u015bcieli w bardziej przyst\u0119pnej cenie.<\/p>\n\n\n\n<p>Ju\u017c nied\u0142ugo po uruchomieniu firmy po\u015bciel marki Brooklinen zacz\u0119\u0142a si\u0119 cieszy\u0107 du\u017cym zainteresowaniem. Vicki i Rich przyk\u0142adali du\u017c\u0105 wag\u0119 do biznesowych metod Lean i Agile, wi\u0119c gdy firma zacz\u0119\u0142a odnosi\u0107 sukcesy, szybko wykorzystywali nowe mo\u017cliwo\u015bci rozwoju \u2014 zar\u00f3wno w zakresie opracowywania nowych produkt\u00f3w, jak i podejmowania inicjatyw oraz powi\u0119kszania zespo\u0142u. Nie byli jednak w stanie dok\u0142adnie przewidzie\u0107 liczby swoich pracownik\u00f3w w nadchodz\u0105cych miesi\u0105cach, a wi\u0119c i potrzebnej firmie przestrzeni do pracy. \u201eNie wiedzieli\u015bmy, co przyniesie jutro, wi\u0119c potrzebowali\u015bmy niezwykle elastycznej przestrzeni do pracy\u201d \u2014 m\u00f3wi Rich.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"rozwi%c4%85zanie-przestrze%c5%84-kt%c3%b3ra-umo%c5%bcliwia-rozwijanie-dzia%c5%82alno%c5%9bci-i-zespo%c5%82u-firmy-brooklinen\"class=\"wp-block-heading\"><strong>Rozwi\u0105zanie: przestrze\u0144, kt\u00f3ra umo\u017cliwia rozwijanie dzia\u0142alno\u015bci i zespo\u0142u firmy Brooklinen<\/strong><\/h2>\n\n\n\n<p>Za\u0142o\u017cyciele zrozumieli, \u017ce po przeniesieniu firmy do lokalizacji WeWork zyskaj\u0105 przestrze\u0144 potrzebn\u0105 do rozwijania zespo\u0142u i elastyczno\u015b\u0107, kt\u00f3ra u\u0142atwi im dzia\u0142alno\u015b\u0107 w niepewnej przysz\u0142o\u015bci. Rich i Vicki pr\u00f3buj\u0105 prognozowa\u0107 liczb\u0119 pracownik\u00f3w na najbli\u017cszych 6 miesi\u0119cy, ale trudno polega\u0107 prognozach w fazie dynamicznego rozwoju firmy. Dzi\u0119ki WeWork \u201emamy mo\u017cliwo\u015b\u0107 przeniesienia biur, wynaj\u0119cia kolejnych przestrzeni czy usuni\u0119cie \u015bciany\u201d \u2014 t\u0142umaczy Rich. \u201eDzi\u0119ki WeWork mo\u017cemy jednocze\u015bnie rozszerza\u0107 dzia\u0142alno\u015b\u0107 i zesp\u00f3\u0142\u201d.<\/p>\n\n\n\n<p>Vicki i Rich odkryli kolejn\u0105 zalet\u0119 WeWork: nie musz\u0105 si\u0119 martwi\u0107 o funkcjonowanie biura, czyli na przyk\u0142ad zakup drukarek, konfiguracja sieci Wi-Fi czy sprz\u0105tanie. \u201eWeWork dba o ka\u017cdy logistyczny aspekt, kt\u00f3remu musieliby\u015bmy po\u015bwi\u0119ci\u0107 kilka godzin, zamiast skoncentrowa\u0107 si\u0119 na naszym biznesie\u201d \u2014 wyja\u015bnia Vicki.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\"\/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Zajrzyj do biura firmy Brooklinen w Nowym Jorku.<\/figcaption><\/div>\n\n\n\n<h2  id=\"efekty-skalowalna-siedziba-dla-firmy-w-fazie-rozwoju\"class=\"wp-block-heading\"><strong>Efekty: skalowalna siedziba dla firmy w fazie rozwoju<\/strong><\/h2>\n\n\n\n<p>Trzy lata p\u00f3\u017aniej firma Brooklinen powi\u0119kszy\u0142a sw\u00f3j zesp\u00f3\u0142 do 32 os\u00f3b. Firma WeWork towarzyszy\u0142a jej na ka\u017cdym etapie. \u201eWprowadzili\u015bmy si\u0119 do budynku tylko we dwoje. Z czasem pracowa\u0142o nas w tym budynku coraz wi\u0119cej\u201d \u2014 wyja\u015bnia Rich. \u201eObecnie tworzymy tu jeden z najwi\u0119kszych zespo\u0142\u00f3w\u201d.<\/p>\n\n\n\n<p>Partnerstwo z WeWork pomog\u0142o firmie Brooklinen zaoszcz\u0119dzi\u0107 pieni\u0105dze dzi\u0119ki ograniczeniu wydatk\u00f3w kapita\u0142owych i u\u0142atwieniu prognozy koszt\u00f3w operacyjnych. Oszcz\u0119dno\u015bci mo\u017cna by\u0142o zainwestowa\u0107 w opracowanie nowych produkt\u00f3w.<\/p>\n\n\n\n<p>WeWork wspiera Brooklinen r\u00f3wnie\u017c w przyci\u0105ganiu i zatrzymywaniu pracownik\u00f3w. Dzi\u0119ki siedzibie w lokalizacji WeWork firma Brooklinen mo\u017ce pokaza\u0107 kandydatom swoje zaanga\u017cowanie w budowanie pozytywnych do\u015bwiadcze\u0144 pracownik\u00f3w na co dzie\u0144 \u2014 pocz\u0105wszy od przyjaznego zespo\u0142u recepcji, przez stale dost\u0119pne przek\u0105ski i napoje, po mo\u017cliwo\u015bci nawi\u0105zywania kontakt\u00f3w w spo\u0142eczno\u015bci WeWork. <\/p>\n\n\n\n<p>Jaime Petkanics, wiceprezes ds. kadr w firmie Brooklinen, t\u0142umaczy: \u201eGdy kandydaci oceniaj\u0105 oferty pracy, bior\u0105 pod uwag\u0119 nie tylko to, co dostan\u0105, ale tak\u017ce to, czego do\u015bwiadcz\u0105. Przestrze\u0144 jest cz\u0119\u015bci\u0105 procesu decyzyjnego\u201d.<\/p>\n\n\n\n<p>Przysz\u0142o\u015b\u0107 Brooklinen jest obiecuj\u0105ca. Jak wyja\u015bnia Vicki: \u201eM\u00f3wi\u0105c o rozwoju firmy, mamy na my\u015bli rozw\u00f3j w WeWork. Jeste\u015bmy bardzo zadowoleni i chcemy po prostu nadal si\u0119 rozwija\u0107. Nie mo\u017cemy si\u0119 doczeka\u0107 tego, co dopiero przed nami\u201d.<\/p>\n\n\n\n<h2  id=\"najwa%c5%bcniejsze-informacje\"class=\"wp-block-heading\"><strong>Najwa\u017cniejsze informacje:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Branding marki Brooklinen na ca\u0142ej przestrzeni<\/li><li>Mo\u017cliwo\u015b\u0107 zwi\u0119kszania przestrzeni stosownie do potrzeb<\/li><li>Pomoc w realizacji codziennych logistycznych zada\u0144<\/li><li>Mniejsze wydatki kapita\u0142owe i koszty operacyjne<\/li><li>W\u0142asna, prywatna przestrze\u0144<\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/www.wework.com\/pl-PL\/medium-sized-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn more about spaces for growing businesses. (opens in a new tab)\" href=\"https:\/\/www.wework.com\/pl-PL\/medium-sized-business\">Dowiedz si\u0119 wi\u0119cej o przestrzeniach dla rozwijaj\u0105cych si\u0119 firm.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kiedy dzia\u0142alno\u015b\u0107 producenta luksusowej po\u015bcieli zacz\u0119\u0142a si\u0119 na dobre rozkr\u0119ca\u0107, wsp\u00f3\u0142praca z WeWork zapewni\u0142a mu odpowiedni\u0105 elastyczno\u015b\u0107 zwi\u0119kszania przestrzeni do pracy<\/p>\n","protected":false},"author":1738,"featured_media":91,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[944,948],"tags":[],"class_list":["post-89","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-workspace-solutions","category-case-studies"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Analiza przypadku: Firma Brooklinen zwi\u0119kszy\u0142a liczb\u0119 pracownik\u00f3w z dw\u00f3ch do 32 dzi\u0119ki WeWork<\/title>\n<meta name=\"description\" content=\"Kiedy dzia\u0142alno\u015b\u0107 dynamicznie rozwijaj\u0105cego si\u0119 producenta luksusowej po\u015bcieli \u2014 firmy Brooklinen \u2014 zacz\u0119\u0142a si\u0119 na dobre rozkr\u0119ca\u0107, wsp\u00f3\u0142praca z WeWork zapewni\u0142a mu mo\u017cliwo\u015b\u0107 swobodnego zwi\u0119kszania przestrzeni do pracy stosownie do potrzeb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/pl-PL\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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