{"id":1568,"date":"2021-07-08T21:32:41","date_gmt":"2021-07-08T19:32:41","guid":{"rendered":"https:\/\/www.wework.com\/pl-PL\/ideas\/?p=1568&#038;preview=true&#038;preview_id=1568"},"modified":"2022-05-19T12:48:34","modified_gmt":"2022-05-19T10:48:34","slug":"three-companies-using-wework-to-enter-new-markets","status":"publish","type":"post","link":"https:\/\/www.wework.com\/pl-PL\/ideas\/growth-innovation\/three-companies-using-wework-to-enter-new-markets","title":{"rendered":"Trzy firmy wykorzystuj\u0105ce WeWork do wej\u015bcia na nowe rynki"},"content":{"rendered":"<div class=\"toc\"><div class=\"toc-title ray-text--monospace\">W TEJ HISTORII<\/div><a class=\"toc-item\" href=\"#firma-z-branzy-e-commerce-poznaje-nowe-miasta\">Firma z bran&#x17C;y e-commerce poznaje nowe miasta<\/a><a class=\"toc-item\" href=\"#szybko-rozwijajaca-sie-firma-fintech-buduje-solidne-podstawy-na-nowych-rynkach\">Szybko rozwijaj&#x105;ca si&#x119; firma fintech buduje solidne podstawy na nowych rynkach<\/a><a class=\"toc-item\" href=\"#platforma-do-strumieniowego-przesylania-danych-testuje-nowy-teren-przed-zapuszczeniem-korzeni\">Platforma do strumieniowego przesy&#x142;ania danych testuje nowy teren przed zapuszczeniem korzeni<\/a><\/div><!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>W wi&#281;kszo&#347;ci kraj&oacute;w pandemia s&#322;abnie, wraz z ponownym otwieraniem granic i znoszeniem ogranicze&#324; w podr&oacute;&#380;owaniu. Przysz&#322;o&#347;&#263; globalizacji &ndash; kt&oacute;r&#261; na pocz&#261;tku 2020 roku <a href=\"https:\/\/foreignpolicy.com\/2020\/04\/03\/coronavirus-end-globalization\/\">wiele os&oacute;b uwa&#380;a&#322;o za zagro&#380;on&#261;<\/a> &ndash; wygl&#261;da ja&#347;niej. Wiele firm wyci&#261;gn&#281;&#322;o wnioski, zarz&#261;dzaj&#261;c ca&#322;kowicie zdalnie swoim personelem lub stosuj&#261;c <a href=\"\/pl-PL\/ideas\/workspace-solutions\/flexible-products\/hybrid-workplace\">model hybrydowy<\/a>. W szczeg&oacute;lno&#347;ci dowiedzia&#322;y si&#281;, &#380;e pracownicy nie musz&#261; by&#263; obecni przez ca&#322;y dzie&#324;, ka&#380;dego dnia w centralnym biurze, aby dobrze <a href=\"\/pl-PL\/ideas\/research-insights\/expert-insights\/three-ways-leaders-can-help-their-distributed-teams-thrive\">funkcjonowa&#263; w pracy<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wework.com\/ideas\/professional-development\/management-leadership\/flexibility-in-the-workplace\">Elastyczne zasady pracy ( English )<\/a> umo&#380;liwi&#322;y tym organizacjom &ndash; a w&#347;r&oacute;d nich by&#322;y r&oacute;wnie&#380; niewielkie firmy &ndash; ekspansj&#281; na nowe rynki. 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Emirates\"},{\"label\":\"Dubai\",\"value\":\"57baa414-4a55-11e9-85c5-0ec6db7d2a3c\",\"slug\":\"dubai\",\"country\":\"United Arab Emirates\"},{\"label\":\"\",\"value\":\"\"},{\"label\":\"United Kingdom\",\"value\":\"\",\"slug\":\"united-kingdom\"},{\"label\":\"Birmingham\",\"value\":\"d402393e-6b56-11e9-a595-0ec6db7d2a3c\",\"slug\":\"birmingham\",\"country\":\"United Kingdom\"},{\"label\":\"Cambridge\",\"value\":\"2a83b02e-4a4d-11e9-b6b2-0ec6db7d2a3c\",\"slug\":\"cambridge--united-kingdom\",\"country\":\"United Kingdom\"},{\"label\":\"Edinburgh\",\"value\":\"d7c88ab4-509e-11e9-b8c8-0ec6db7d2a3c\",\"slug\":\"edinburgh\",\"country\":\"United Kingdom\"},{\"label\":\"London\",\"value\":\"3b0e05dc-db03-4638-bcbd-33faffb4ba2b\",\"slug\":\"london\",\"country\":\"United Kingdom\"},{\"label\":\"Manchester\",\"value\":\"d2e6cc76-5691-11e7-bdbc-0a636a339cd2\",\"slug\":\"manchester\",\"country\":\"United 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si\\u0119 na to, by firma WeWork przesy\\u0142a\\u0142a mi poczt\\u0105 e-mail atrakcyjne wiadomo\\u015bci, oferty oraz ankiety dotycz\\u0105ce produkt\\u00f3w i us\\u0142ug firmy WeWork (i jej partner\\u00f3w). 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14:18:43\",\"processing_label\":\"Przetwarzanie\",\"container_class\":\"\",\"element_class\":\"\",\"field_label\":\"Wy\\u015blij\",\"field_key\":\"submit_1554741098461\",\"wrap_styles_show_advanced_css\":0,\"element_styles_show_advanced_css\":0,\"submit_element_hover_styles_show_advanced_css\":0,\"cellcid\":\"c3892\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"submit_element_hover_styles_border\":\"\",\"submit_element_hover_styles_width\":\"\",\"submit_element_hover_styles_font-size\":\"\",\"submit_element_hover_styles_margin\":\"\",\"submit_element_hover_styles_padding\":\"\",\"submit_element_hover_styles_float\":\"\",\"drawerDisabled\":false,\"id\":8,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"\",\"label_pos\":\"above\",\"parentType\":\"textbox\",\"element_templates\":[\"submit\",\"button\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap-no-label\"},{\"objectType\":\"Field\",\"objectDomain\":\"fields\",\"editActive\":false,\"order\":9,\"idAttribute\":\"id\",\"type\":\"html\",\"label\":\"\",\"default\":\"<p><small>Klikni\\u0119cie powy\\u017cszego przycisku jest r\\u00f3wnoznaczne z potwierdzeniem zgody na <a href=\\\"https:\\\/\\\/www.wework.com\\\/pl-PL\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Regulamin<\\\/a> oraz zapoznania si\\u0119 z <a href=\\\"https:\\\/\\\/www.wework.com\\\/pl-PL\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Zasadami ochrony prywatno\\u015bci<\\\/a>.<\\\/small><\\\/p>\",\"container_class\":\"\",\"element_class\":\"\",\"wrap_styles_border\":\"\",\"wrap_styles_width\":\"\",\"wrap_styles_margin\":\"\",\"wrap_styles_padding\":\"\",\"wrap_styles_float\":\"\",\"wrap_styles_show_advanced_css\":0,\"label_styles_border\":\"\",\"label_styles_width\":\"\",\"label_styles_font-size\":\"\",\"label_styles_margin\":\"\",\"label_styles_padding\":\"\",\"label_styles_float\":\"\",\"label_styles_show_advanced_css\":0,\"element_styles_border\":\"\",\"element_styles_width\":\"\",\"element_styles_font-size\":\"\",\"element_styles_margin\":\"\",\"element_styles_padding\":\"\",\"element_styles_float\":\"\",\"element_styles_show_advanced_css\":0,\"cellcid\":\"c3895\",\"key\":\"html_1592876448148\",\"drawerDisabled\":false,\"id\":58,\"beforeField\":\"\",\"afterField\":\"\",\"value\":\"<p><small>Klikni\\u0119cie powy\\u017cszego przycisku jest r\\u00f3wnoznaczne z potwierdzeniem zgody na <a href=\\\"https:\\\/\\\/www.wework.com\\\/pl-PL\\\/legal\\\/terms-of-service\\\" target=\\\"_blank\\\">Regulamin<\\\/a> oraz zapoznania si\\u0119 z <a href=\\\"https:\\\/\\\/www.wework.com\\\/pl-PL\\\/legal\\\/privacy\\\" target=\\\"_blank\\\">Zasadami ochrony prywatno\\u015bci<\\\/a>.<\\\/small><\\\/p>\",\"label_pos\":\"above\",\"parentType\":\"html\",\"element_templates\":[\"html\",\"input\"],\"old_classname\":\"\",\"wrap_template\":\"wrap\"}];nfForms.push(form);<\/script>\n                <script id=\"nf-tmpl-cell\" type=\"text\/template\">\r\n            <nf-fields>\r\n        <\/script>\r\n\r\n        <script id=\"nf-tmpl-row\" type=\"text\/template\">\r\n            <nf-cells>\r\n        <\/script>\r\n\r\n        \n\n\n<h2 class=\"wp-block-heading\" id=\"firma-z-branzy-e-commerce-poznaje-nowe-miasta\">Firma z bran&#380;y e-commerce poznaje nowe miasta<\/h2>\n\n\n\n<p><em>Wyzwanie:<\/em> zesz&#322;ej jesieni firma e-commerce z Nowego Jorku zacz&#281;&#322;a planowa&#263; strategi&#281; <a href=\"\/pl-PL\/ideas\/research-insights\/research-studies\/the-conditions-necessary-for-a-successful-return-to-work\">sprowadzania pracownik&oacute;w z powrotem do biura<\/a>. Firma chcia&#322;a dzia&#322;a&#263; szybko, aby zapewni&#263; pracownikom przestrze&#324; i mo&#380;liwo&#347;ci osobistej wsp&oacute;&#322;pracy, ale chcia&#322;a r&oacute;wnie&#380; nada&#263; priorytet bezpiecze&#324;stwu, dobremu samopoczuciu i potrzebie elastyczno&#347;ci u pracownik&oacute;w. Potrzebowa&#322;a rozwi&#261;zania, kt&oacute;re ewoluuje wraz z jej nadrz&#281;dn&#261; strategi&#261; powrotu do pracy.<\/p>\n\n\n\n<p><em>Rozwi&#261;zanie:<\/em> firma dostarczy&#322;a <a href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\">przepustki WeWork All Access<\/a> swoim 33 pracownikom. Wkr&oacute;tce dodali 10 kolejnych pracownik&oacute;w &ndash; i 10 dodatkowych przepustek. Korzystaj&#261;c z danych zebranych przez WeWork, firma by&#322;a w stanie zidentyfikowa&#263; preferowane przez pracownik&oacute;w lokalizacje oraz sposoby, w jakie&nbsp;pracownicy z nich korzystali. Informacje te zaledwie sze&#347;&#263; miesi&#281;cy p&oacute;&#378;niej pomog&#322;y firmie wybra&#263; idealn&#261; lokalizacj&#281; oraz <a href=\"\/pl-PL\/ideas\/research-insights\/expert-insights\/the-newest-in-office-design-easily-reconfigurable-spaces\">konfiguracj&#281;<\/a> dedykowanej powierzchni biurowej na p&oacute;&#322;pi&#281;trze.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210123-Gotham-Center-Brand-Shoot-Shot-8-0054_final_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036451\"><figcaption><a href=\"https:\/\/www.wework.com\/pl-PL\/buildings\/gotham-center--new-york-city--NY\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/pl-PL\/buildings\/gotham-center--new-york-city--NY\">WeWork Gotham Center<\/a> w WeWork Long Island City w stanie Nowy Jork.<\/figcaption><\/figure>\n\n\n\n<p><em>Rezultat:<\/em> wydawanie pracownikom <a href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\">przepustek WeWork All Access<\/a> tak dobrze sprawdzi&#322;o si&#281; w Nowym Jorku, &#380;e jest to obecnie standardowa procedura wchodzenia tej firmy na nowe rynki. W miar&#281; tego, jak firma zatrudnia pracownik&oacute;w w nowym mie&#347;cie w USA lub za granic&#261;, strategia ta daje decydentom czas na zapoznanie si&#281; z rynkiem i potrzebami pracownik&oacute;w przed zainwestowaniem w bardziej sta&#322;&#261; siedzib&#281; firmy. W Nowym Jorku i poza nim firma ogranicza nak&#322;ady inwestycyjne i maksymalizuje ka&#380;dego dolara wydanego na nieruchomo&#347;ci.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"szybko-rozwijajaca-sie-firma-fintech-buduje-solidne-podstawy-na-nowych-rynkach\">Szybko rozwijaj&#261;ca si&#281; firma fintech buduje solidne podstawy na nowych rynkach<\/h2>\n\n\n\n<p><em>Wyzwanie:<\/em> po tym, <a href=\"\/pl-PL\/ideas\/research-insights\/how-innovation-is-transforming-the-financial-sector\">jak<\/a> firma z bran&#380;y fintech pozyska&#322;a nowe finansowanie i rozpocz&#281;&#322;a przechodzenie od fazy start-upu do przedsi&#281;biorstwa, potrzebowa&#322;a elastycznego rozwi&#261;zania w zakresie przestrzeni roboczej, kt&oacute;re mog&#322;oby si&#281; rozwija&#263; wraz z rosn&#261;c&#261; si&#322;&#261; robocz&#261;. Nag&#322;e zmiany towarzysz&#261;ce jej szybkiemu rozwojowi oraz potrzeba b&#322;yskawicznego wchodzenia firmy na nowe, globalne rynki sprawi&#322;y, &#380;e wyb&oacute;r nieruchomo&#347;ci sta&#322; si&#281; powa&#380;nym wyzwaniem logistycznym i finansowym.<\/p>\n\n\n\n<p><em>Rozwi&#261;zanie:<\/em> firma nawi&#261;za&#322;a wsp&oacute;&#322;prac&#281; z WeWork i stworzy&#322;a w pe&#322;ni zindywidualizowane rozwi&#261;zanie dla miejsca pracy, kt&oacute;re odpowiada zwi&#281;kszaj&#261;cej si&#281; liczbie pracownik&oacute;w i jej rosn&#261;cemu, globalnemu zasi&#281;gowi. Firma posiada obecnie 10 biur satelitarnych w r&oacute;&#380;nych lokalizacjach WeWork na ca&#322;ym &#347;wiecie. W razie potrzeby mo&#380;na szybko skalowa&#263; jej dzia&#322;anie w g&oacute;r&#281; lub w d&oacute;&#322;. Ka&#380;da lokalizacja biura satelitarnego jest w pe&#322;ni obrandowana, aby urzeczywistni&#263; wizj&#281; i kultur&#281; firmy.&nbsp;<\/p>\n\n\n\n<p><em>Rezultat:<\/em> w ci&#261;gu ostatnich 12 miesi&#281;cy firma potroi&#322;a swoje zapotrzebowanie na miejsce, a WeWork sprawi&#322;, &#380;e ka&#380;da zmiana by&#322;a szybka i bezproblemowa. Wsp&oacute;&#322;praca z WeWork pomog&#322;a firmie zaistnie&#263; na zupe&#322;nie nowym, nieznanym rynku, a tak&#380;e rozbudowa&#263; istniej&#261;ce biuro, aby pomie&#347;ci&#263; nowych pracownik&oacute;w. Dzi&#281;ki jednej osobie kontaktowej we wszystkich sprawach dotycz&#261;cych operacji zwi&#261;zanych z nieruchomo&#347;ciami i fakturowaniem, firma oszcz&#281;dza czas i energi&#281;, zwykle wymagan&#261; do <a href=\"\/pl-PL\/ideas\/research-insights\/expert-insights\/how-to-build-a-flexible-real-estate-portfolio-of-the-future\">zarz&#261;dzania tymi aktywami<\/a> &ndash; i lepiej radzi sobie z wydatkami.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"platforma-do-strumieniowego-przesylania-danych-testuje-nowy-teren-przed-zapuszczeniem-korzeni\">Platforma do strumieniowego przesy&#322;ania danych testuje nowy teren przed zapuszczeniem korzeni<\/h2>\n\n\n\n<p><em>Wyzwanie:<\/em> dynamicznie rozwijaj&#261;ca si&#281; platforma strumieniowania danych chcia&#322;a przetestowa&#263; nowe rynki. Sta&#322;a jednak w obliczu znacznego ryzyka finansowego zwi&#261;zanego z zak&#322;adaniem biur w nieznanych lokalizacjach. Firma chcia&#322;a mie&#263; mo&#380;liwo&#347;&#263; podejmowania decyzji na podstawie danych o tym, gdzie rozpocz&#261;&#263; powa&#380;niejsz&#261; dzia&#322;alno&#347;&#263; <em>przed<\/em> podpisaniem kr&oacute;tko- lub d&#322;ugoterminowej umowy najmu powierzchni biurowej.<\/p>\n\n\n\n<p><em>Rozwi&#261;zanie:<\/em> dla tej firmy <a href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\">WeWork All Access<\/a> jest na razie idealnym rozwi&#261;zaniem. W ci&#261;gu ostatnich 12 miesi&#281;cy liczba pracownik&oacute;w zwi&#281;kszy&#322;a si&#281; z 85 do 120, a przepustka WeWork All Access dla ka&#380;dego pracownika pozwala im pracowa&#263; z dowolnej lokalizacji WeWork w miastach, w kt&oacute;rych mieszkaj&#261;, w tym w <a href=\"https:\/\/www.wework.com\/pl-PL\/l\/barcelona\" href=\"https:\/\/www.wework.com\/pl-PL\/l\/barcelona\">Barcelonie<\/a> , <a href=\"https:\/\/www.wework.com\/pl-PL\/l\/london\" href=\"https:\/\/www.wework.com\/pl-PL\/l\/london\">Londynie<\/a> , <a href=\"https:\/\/www.wework.com\/pl-PL\/l\/tokyo\" href=\"https:\/\/www.wework.com\/pl-PL\/l\/tokyo\">Tokio<\/a> a tak&#380;e w kilku miastach w <a href=\"https:\/\/www.wework.com\/pl-PL\/l\/sf-bay-area--CA\" href=\"https:\/\/www.wework.com\/pl-PL\/l\/sf-bay-area--CA\">Kalifornii<\/a> . Strategia firmy polega na wykorzystaniu WeWork All Access do zapewnienia elastycznej przestrzeni do pracy podczas testowania nowych rynk&oacute;w. Je&#347;li rynek jest rentowny, dane o u&#380;ytkowaniu od WeWork pomog&#261; w podj&#281;ciu decyzji, czy warto wynaj&#261;&#263; tam <a href=\"https:\/\/www.wework.com\/pl-PL\/solutions\/office-suite\" href=\"https:\/\/www.wework.com\/pl-PL\/solutions\/office-suite\">dedykowane biuro<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-body_horizontal is-style-default\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2021\/06\/Web_150DPI-20210514_WeWork_The-Hewett-London_015_v1-800x571.jpg\" alt=\"\" class=\"wp-image-3000036450\"><figcaption><a href=\"https:\/\/www.wework.com\/pl-PL\/buildings\/the-hewett--london\" target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.wework.com\/pl-PL\/buildings\/the-hewett--london\">WeWork The Hewett<\/a> w Londynie.<\/figcaption><\/figure>\n\n\n\n<p><em>Rezultat:<\/em> elastyczne produkty i warunki najmu w WeWork umo&#380;liwiaj&#261; firmom podejmowanie ryzyka na rynkach, na kt&oacute;rych w inny spos&oacute;b nie by&#322;yby w stanie za&#322;o&#380;y&#263; biura. Elastyczno&#347;&#263;, kt&oacute;ra jest znakiem firmowym WeWork, du&#380;e portfolio budynk&oacute;w na ca&#322;ym &#347;wiecie oraz mo&#380;liwo&#347;&#263; szybkiego zwi&#281;kszania lub zmniejszania skali dzia&#322;ania firmy u&#322;atwia jej bezproblemowe przej&#347;cie od korzystania z <a href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\" href=\"https:\/\/www.wework.com\/pl-PL\/workspace\/on-demand\/all-access\">przepustek WeWork All Access<\/a> do najmu niestandardowej powierzchni biurowej w doskona&#322;ej lokalizacji ze wszystkimi udogodnienia WeWork, kt&oacute;re tak pokochali jej pracownicy.<\/p>\n\n\n\n<p>Wej&#347;cie na nowe rynki wymaga du&#380;o strategicznego planowania, zw&#322;aszcza je&#347;li chodzi o zak&#322;adanie biur w nieznanym mie&#347;cie. Dzi&#281;ki elastycznym <a href=\"https:\/\/www.wework.com\/pl-PL\/solutions\" href=\"https:\/\/www.wework.com\/pl-PL\/solutions\">umowom najmu oraz us&#322;ugom<\/a>, w tym WeWork All Access, firma mo&#380;e wej&#347;&#263; na nowy rynek i przetestowa&#263; go, zanim zdecyduje si&#281; na dedykowan&#261; przestrze&#324; biurow&#261;. Niezale&#380;nie od tego, czy firma zdecyduje si&#281; na d&#322;ugoterminow&#261; obecno&#347;&#263; &mdash; czy poprzez niewielkie biuro z miejscem na rozw&oacute;j, czy poprzez centrum <a href=\"\/pl-PL\/ideas\/workspace-solutions\/case-studies\/how-three-companies-use-collaboration-hubs\">wsp&oacute;&#322;pracy<\/a> na ca&#322;ym pi&#281;trze &mdash; WeWork zapewnia firmom elastyczno&#347;&#263; w szybkim zwi&#281;kszaniu lub zmniejszaniu przestrzeni.<\/p>\n\n\n\n<p><a href=\"http:\/\/stretchcreative.co\/\"><em>Kristen Bailey<\/em><\/a> <em>jest do&#347;wiadczon&#261; pisark&#261; i redaktork&#261; mieszkaj&#261;c&#261; w pi&#281;knym Lincoln w stanie Nebraska. Pomaga du&#380;ym i ma&#322;ym firmom w tworzeniu historii, kt&oacute;re doskonale opisuj&#261; filozofie ich marki.<\/em><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"<p>Wej\u015bcie na niezbadane terytorium wi\u0105\u017ce si\u0119 z wyj\u0105tkowymi wyzwaniami \u2013 WeWork pomo\u017ce w rozwi\u0105zaniu ka\u017cdego z nich<\/p>\n","protected":false},"author":2151,"featured_media":1570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[969,966,944,129,948],"tags":[934,926],"class_list":["post-1568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies-workspace-solutions-2","category-workspace-solutions-2","category-workspace-solutions","category-growth-innovation","category-case-studies","tag-all-access","tag-property-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - 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