{"id":88,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"https:\/\/www.wework.com\/nl-NL\/ideas\/?p=88&#038;preview=true&#038;preview_id=88"},"modified":"2020-08-11T12:42:44","modified_gmt":"2020-08-11T10:42:44","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/nl-NL\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","title":{"rendered":"Brooklinen groeide van 2 tot 32 medewerkers bij WeWork"},"content":{"rendered":"\n<h2  id=\"de-uitdaging-het-vinden-van-een-kantoorruimte-geschikt-voor-een-veranderend-aantal-medewerkers\"class=\"wp-block-heading\"><strong>De uitdaging: het vinden van een kantoorruimte geschikt voor een veranderend aantal medewerkers<\/strong><\/h2>\n\n\n\n<p>Toen Vicki en Rich Fulop in 2014 hun bedrijf Brooklinen lanceerden op Kickstarter, werkten ze nog gewoon vanuit hun woonkamer. Ze waren net op vakantie geweest en hadden geprobeerd de lakens van het hotel te kopen. Ze ontdekten dat het luxe beddengoed maar liefst $ 800 kostte. De missie van Brooklinen was dus om hoogwaardige lakens te maken tegen een aantrekkelijkere prijs.<\/p>\n\n\n\n<p>Al vrij snel na de start van het bedrijf bleek er veel vraag te zijn naar het beddengoed van Brooklinen. Vicki en Rich wilden hun groeiende bedrijf &#8216;lean&#8217; en &#8216;agile&#8217; houden, zodat ze snel konden inspelen op groeikansen, zoals de ontwikkeling van nieuwe producten, de lancering van initiatieven of de uitbreiding van het team. Ze wisten echter niet zeker hoeveel medewerkers ze nodig hadden, dus het was ook moeilijk om de vereiste hoeveelheid ruimte te voorspellen. &#8220;Aangezien onze toekomst nog ongewis was, wilden we een zeer flexibele werkplek&#8221;, zegt Rich.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"de-oplossing-een-plek-waar-brooklinen-de-activiteiten-%c3%a9n-het-team-kan-laten-groeien\"class=\"wp-block-heading\"><strong>De oplossing: een plek waar Brooklinen de activiteiten \u00e9n het team kan laten groeien<\/strong><\/h2>\n\n\n\n<p>De oprichters ontdekten dat een WeWork-locatie ze de ruimte bood voor hun groeiende team plus de flexibiliteit om in te spelen op de onzekere toekomst. Rich en Vicki proberen het aantal medewerkers een half jaar vooruit te plannen, maar dat kan een uitdaging zijn bij een snel groeiende organisatie. &#8220;Met WeWork kun je je kantoor verplaatsen, een ander kantoor huren of een wand wegnemen&#8221;, zegt Rich. \u201cWeWork laat je meegroeien met je team.\u201d<\/p>\n\n\n\n<p>Vicki en Rich ontdekten ook een ander voordeel van WeWork: ze hoeven zich geen zorgen te maken over de logistiek voor hun kantoor, zoals de aanschaf van printers, de installatie van wifi of de rekrutering van een schoonmaakteam. &#8220;Doordat WeWork voor de logistiek zorgt, hebben wij veel meer tijd om te focussen op ons bedrijf&#8221;, zegt Vicki.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\"\/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\"\/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Een blik in het kantoor van Brooklinen in New York.<\/figcaption><\/div>\n\n\n\n<h2  id=\"het-resultaat-een-schaalbare-plek-voor-een-groeiend-bedrijf\"class=\"wp-block-heading\"><strong>Het resultaat: een schaalbare plek voor een groeiend bedrijf<\/strong><\/h2>\n\n\n\n<p>Drie jaar later telde het team van Brooklinen al 32 mensen. WeWork heeft ze bij elke stap geholpen. &#8220;Toen we hier kwamen, waren we nog maar met twee mensen. We zijn doorgegroeid binnen hetzelfde gebouw&#8221;, aldus Rich. &#8220;Nu zijn we hier een van de grootste teams.&#8221;<\/p>\n\n\n\n<p>Door de samenwerking met WeWork heeft Brooklinen minder kapitaaluitgaven en beter voorspelbare operationele kosten. Het bedrijf bespaart dus geld. En dat geld wordt ge\u00efnvesteerd in de ontwikkeling van nieuwe producten.<\/p>\n\n\n\n<p>Dankzij WeWork heeft Brooklinen ook talenten kunnen aantrekken en behouden. De WeWork-locatie toont kandidaten dat Brooklinen zich inzet om medewerkers een positieve dagelijkse ervaring te bieden, of het nu gaat om de vriendelijke mensen in de receptie, de telkens aangevulde versnaperingen of de netwerkmogelijkheden bij WeWork. <\/p>\n\n\n\n<p>Jaime Petkanics, People Vice President bij Brooklinen, zegt: &#8220;Wanneer mensen vacatures beoordelen, kijken ze niet alleen naar het financi\u00eble plaatje, maar nemen ze de hele ervaring in overweging. Ruimte speelt een belangrijke rol bij hun besluitvorming.&#8221;<\/p>\n\n\n\n<p>De toekomst van Brooklinen is rooskleurig. Vicki zegt: &#8220;Als we denken over onze groei, zien we dit alleen binnen het kader van WeWork. We zijn hier echt op onze plek en willen gewoon blijven uitbreiden. We kunnen niet wachten op wat de toekomst gaat bieden.&#8221;<\/p>\n\n\n\n<h2  id=\"belangrijkste-punten\"class=\"wp-block-heading\"><strong>Belangrijkste punten:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Branding van Brooklinen is in de hele ruimte zichtbaar<\/li><li>Flexibele groeimogelijkheden op aanvraag<\/li><li>Operationele ondersteuning bij de dagelijkse logistiek<\/li><li>Lagere kapitaaluitgaven en bedrijfskosten<\/li><li>Een eigen priv\u00e9ruimte<\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/www.wework.com\/nl-NL\/medium-sized-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn more about spaces for growing businesses. (opens in a new tab)\" href=\"https:\/\/www.wework.com\/nl-NL\/medium-sized-business\">Kom meer te weten over ruimten voor groeiende bedrijven.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dankzij WeWork kon het bedrijf voor luxe beddengoed de ruimte flexibel aanpassen aan de uitbreiding van hun activiteiten<\/p>\n","protected":false},"author":1738,"featured_media":90,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[542,538],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-workspace-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Casestudy:<\/title>\n<meta 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