{"id":85,"date":"2019-05-20T10:00:25","date_gmt":"2019-05-20T14:00:25","guid":{"rendered":"https:\/\/www.wework.com\/nl-NL\/ideas\/?p=85&#038;preview=true&#038;preview_id=85"},"modified":"2019-08-24T00:22:17","modified_gmt":"2019-08-23T22:22:17","slug":"pinterest-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/nl-NL\/ideas\/growth-innovation\/pinterest-case-study","title":{"rendered":"Hoe Pinterest in no time een kantoor opende in Seattle"},"content":{"rendered":"\n<h2  id=\"de-uitdaging-toptalent-werven-in-een-wereld-van-razendsnelle-groei\"class=\"wp-block-heading\"><strong>De uitdaging: toptalent werven in een wereld van razendsnelle groei<\/strong><\/h2>\n\n\n\n<p><a rel=\"noreferrer noopener\" aria-label=\"Pinterest (opens in a new tab)\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\">Pinterest<\/a> had al vijf jaar een hoofdkantoor in de Bay Area toen het bedrijf ineens een ongekend snelle groei doormaakte. De virtuele ontdekkingsdienst kon het groeitempo alleen bijbenen door toptalent te werven op het gebied van verkoop en techniek. Maar San Francisco staat bekend om een enorme vraag naar verkopers en engineers, dus ging Jen Nguyen, Head of Workplace bij Pinterest, op zoek naar een nieuwe locatie: Seattle.<\/p>\n\n\n\n<p>&quot;Het leek ons een geweldige kans om regio&#8217;s buiten de Bay Area te verkennen om zo sneller technisch personeel te kunnen werven&quot;, zegt Nguyen. &quot;Seattle was onze testlocatie.&quot;<\/p>\n\n\n\n<p>Pinterest is een gemeenschapsgestuurd platform. Het bedrijf is trots op zijn inclusieve bedrijfscultuur en diversiteit &#8211; en laat dat tot uiting komen in zijn werkplekken. Het hoofdkantoor van Pinterest in San Francisco is gezellig en bruist van energie. Nguyen wist dat de ruimte in Seattle diezelfde sfeer moest hebben om toptalent te kunnen aantrekken en vasthouden.<\/p>\n\n\n\n<p>We wisten alleen niet zeker hoeveel mensen er zouden komen te werken en we zochten bovendien twee heel verschillende soorten medewerkers. Technici hebben een rustige omgeving nodig om zonder afleiding te kunnen werken. Verkoopteams moeten klanten echter in heel dynamische ruimten kunnen ontvangen. Het was niet eenvoudig om een oplossing te vinden die aan beide eisen voldeed.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: Pinterest\" src=\"https:\/\/player.vimeo.com\/video\/280761116?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"de-oplossing-flexibele-ruimte-uniek-voor-pinterest\"class=\"wp-block-heading\"><strong>De oplossing: flexibele ruimte uniek voor Pinterest<\/strong><\/h2>\n\n\n\n<p>Nguyen werkte samen met WeWork om een priv\u00e9kantoor op maat te ontwerpen en te bouwen. Door gebruik te maken van WeWorks platform kon ze in een gewilde wijk van Seattle een ruimte cre\u00ebren die de missie en waarden van Pinterest weerspiegelde. Het WeWork-team bracht zelfs een bezoek aan het hoofdkantoor van Pinterest in San Francisco om kennis te maken met de unieke &#8216;community&#8217; van Pinterest die Nguyen wilde nabootsen.<\/p>\n\n\n\n<p>\u201cWe zien WeWork als een uitbreiding van ons team\u201d, zegt ze. \u201cZe snappen het en ze begrijpen wat we willen.\u201d<\/p>\n\n\n\n<p>Pinterest koos voor een eigen locatie binnen WeWork Denny Triangle in het centrum van Seattle te midden van andere bekende bedrijven. Nguyen werkte samen met WeWorks ge\u00efntegreerde team van werkplekstrategen, ontwerpers en bouwmanagers om een creatieve, productieve ruimte te cre\u00ebren.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-1-1440x810.jpg\" alt=\"\" data-id=\"1735\" data-link=\"\/ideas\/?attachment_id=1735\" class=\"wp-image-1735\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-4-1440x810.jpg\" alt=\"\" data-id=\"1736\" data-link=\"\/ideas\/?attachment_id=1736\" class=\"wp-image-1736\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-5-1440x810.jpg\" alt=\"\" data-id=\"1738\" data-link=\"\/ideas\/?attachment_id=1738\" class=\"wp-image-1738\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-6-1440x810.jpg\" alt=\"\" data-id=\"1739\" data-link=\"\/ideas\/?attachment_id=1739\" class=\"wp-image-1739\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-7-1440x810.jpg\" alt=\"\" data-id=\"1740\" data-link=\"\/ideas\/?attachment_id=1740\" class=\"wp-image-1740\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/c-Kevin-Scott-WeWork-8-1440x810.jpg\" alt=\"\" data-id=\"1742\" data-link=\"\/ideas\/?attachment_id=1742\" class=\"wp-image-1742\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Een blik in het kantoor van Pinterest in Seattle.<br \/><\/figcaption><\/div>\n\n\n\n<h2  id=\"het-resultaat-ruimte-voor-een-groeiend-team-in-recordtijd\"class=\"wp-block-heading\"><strong>Het resultaat: ruimte voor een groeiend team, in recordtijd<\/strong><\/h2>\n\n\n\n<p>Nguyen zegt dat ze \u201csucces afmeet aan hoe snel het vastgoed is gegroeid\u201d. Bij de start van het project zocht Nguyen een kantoor voor vijf personen. Binnen een jaar was dat aantal gegroeid tot 55. En nu heeft Pinterest plannen om nog verder uit te breiden. Wat als een testmarkt begon, is inmiddels een nieuw thuis.<\/p>\n\n\n\n<p>Het priv\u00e9kantoor beslaat een halve verdieping en is een dynamische ruimte die met Pinterest mee kan groeien. Bovendien kon Pinterest zijn eigen werkplek optimaal benutten door gebruik te maken van de voorzieningen van WeWork, zoals een fietsenstallen en een activiteitenruimte.<\/p>\n\n\n\n<p>De ruimte van Pinterest is net zo divers als de medewerkers van het bedrijf. Er is een plek voor iedereen: van rustige ruimten om geconcentreerd te werken tot gemeenschappelijke ruimten voor het hosten van evenementen en het ontvangen van klanten.<\/p>\n\n\n\n<h2  id=\"hoogtepunten\"class=\"wp-block-heading\"><strong>Hoogtepunten<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Eersteklas vastgoed op een gewilde locatie in Seattle<\/li><li>Flexibele voorwaarden en groeimogelijkheden<\/li><li>Eigen ruimte en ingang<\/li><li>Interieurontwerp afgestemd op de merkidentiteit van Pinterest<\/li><li>Toegang tot premium voorzieningen en programmering<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tijdens een periode van supersnelle groei ging Pinterest een partnerschap aan met WeWork om snel een nieuwe markt te kunnen betreden, toptalent aan te trekken en vast te houden.<\/p>\n","protected":false},"author":1738,"featured_media":87,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[130],"tags":[46,51],"class_list":["post-85","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth-innovation","tag-member-spotlight","tag-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Casestudy:<\/title>\n<meta name=\"description\" content=\"WeWork ontwierp en bouwde in slechts zes maanden een gepersonaliseerd priv\u00e9kantoor voor Pinterest in Seattle, ideaal om talent aan te trekken en vast te houden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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