{"id":910,"date":"2025-01-14T11:19:13","date_gmt":"2025-01-14T11:19:13","guid":{"rendered":"https:\/\/www.wework.com\/gifts\/?page_id=910"},"modified":"2025-05-20T09:00:25","modified_gmt":"2025-05-20T09:00:25","slug":"franklyn","status":"publish","type":"page","link":"https:\/\/www.wework.com\/made-at-wework\/franklyn\/","title":{"rendered":"Franklyn"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull cmw-feature-hero-image\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull is-light\" style=\"margin-top:0;min-height:500px;aspect-ratio:unset;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1240\" height=\"450\" class=\"wp-block-cover__image-background wp-image-1037\" alt=\"\" src=\"https:\/\/www.wework.com\/gifts\/wp-content\/uploads\/sites\/42\/2025\/01\/MAWW-LP_Header_Franklyn-1.jpg?resize=1240%2C450\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cmw-Y25 cmw-feature-page cmw-margin-top-70 cmw-margin-bottom-50\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading cmw-margin-bottom-40\" id=\"h-how-franklyn-pairs-playfulness-with-purpose-to-build-brands-with-soul\" style=\"font-size:54px\"><strong>How Franklyn pairs playfulness with purpose to build brands with soul<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column cmw-column-feature-left is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading font-size-28 cmw-margin-bottom-20\" id=\"h-meet-the-creative-studio-that-s-not-afraid-to-have-fun-in-the-pursuit-of-awesome-work\"><em>Meet the creative studio that\u2019s not afraid to have fun in the pursuit of awesome work.<\/em><\/h2>\n\n\n\n<p>Where does a group of curious, passionate design nerds hang out to create beautiful designs for brands like <a href=\"https:\/\/franklyn.co\/oscar-rebrand\">Oscar<\/a>, <a href=\"https:\/\/franklyn.co\/away-far\">Away<\/a>, <a href=\"https:\/\/franklyn.co\/marlow\">Marlow<\/a>, <a href=\"https:\/\/franklyn.co\/audible\">Audible<\/a>, <a href=\"https:\/\/franklyn.co\/brooklyn-brewery\">Brooklyn Brewery<\/a>, and even <a href=\"https:\/\/franklyn.co\/wework\">WeWork<\/a>? If you guessed Brooklyn, you\u2019re as sharp as Franklyn\u2019s creative.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Founded in 2011, Franklyn is a mid-sized agency based in Brooklyn, New York, and, according to its executive director and co-founder, Patrick Richardson, \u201cIt&#8217;s the best design studio you&#8217;ve never heard of.\u201d&nbsp;<\/p>\n\n\n\n<p>But we think everyone should hear about the studio that takes a fresh approach to taking brands outside their comfort zones.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Meet Design Agency Franklyn | Made at WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ocx6Da6mgJM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:28px\"><strong><strong>Being frank about how they do business&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>How did Franklyn come to be? Richardson and co-founder Michael Freimuth had worked in design for a decade previously, and while they always loved the work, they didn\u2019t love the smoke and mirrors (or the politics) that often accompanied agency life.<\/p>\n\n\n\n<p>To them, creative agencies often fell into one of two extremes: \u201cbrilliant design divas\u201d or \u201cuser-friendly production partners.\u201d Franklyn, however, sees themselves as the best of both worlds. They do incredible design but meet their clients where they are by getting to know them from the inside out.&nbsp;<\/p>\n\n\n\n<p>\u201cWe wanted to try a different approach\u2014a little more straightforward and a little less Mad Men. That\u2019s where our name, Franklyn, comes from. We aim to be honest (frank) in how we do business, work with our clients, and approach the work.<\/p>\n\n\n\n<p>We take our work seriously but not ourselves,\u201d explains Richardson.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.wework.com\/gifts\/wp-content\/uploads\/sites\/42\/2025\/01\/Franklyn02.jpg?resize=840%2C500\" alt=\"\" class=\"wp-image-1203\" style=\"object-fit:cover;width:600px;height:400px\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:28px\"><strong>Creating a design process as delightful as the results<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Playfulness has always been part of Franklyn\u2019s culture and process. \u201cDoing what we do, it\u2019s important to keep an open mind and a playful approach helps us not get stuck in old thinking,\u201d says Freimuth. \u201cWe\u2019re not afraid to get weird and push ourselves.\u201d&nbsp;<\/p>\n\n\n\n<p>Part of this thinking stems from Franklyn\u2019s ethos of making the process as delightful as the results. (They\u2019ve seen too many clients arrive traumatized by past experiences where ideas were forced on them, leaving them with a brand that felt out of character.)<\/p>\n\n\n\n<p>\u201cWe&#8217;re all about building brands with a soul, and that only happens when the process is just as enjoyable as the final product, so we get to know our clients really well,\u201d says Freimuth.&nbsp;<\/p>\n\n\n\n<p>The other half of Franklyn\u2019s approach? Pragmatism. \u201cEvery brand has to be beautiful, but it also has to make practical sense to be sustainable,\u201d explains Eric Brown, account director at Franklyn. A great example? Franklyn\u2019s work for<a href=\"https:\/\/capsule.com\/\"> Capsule<\/a>, a new kind of pharmacy &nbsp;that has revolutionized prescription access.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To help the modern pharmacy make its mark, Franklyn developed<a href=\"https:\/\/franklyn.co\/capsule\"> a bold visual identity<\/a> that playfully showcased Capsule\u2019s caring and user-centric approach. From murals to billboards and subway station takeovers to taxi toppers, the branding was everywhere (and still is).<\/p>\n\n\n\n<p>Where does Franklyn do all of its playful creation? Pre-pandemic, Franklyn had an independent office. However, when the lease expired in 2020, they transitioned to fully remote\u2014after nearly a decade in an office.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.wework.com\/made-at-wework\/wp-content\/uploads\/sites\/42\/2025\/02\/Franklyn_Work-1.jpg?resize=840%2C500\" alt=\"\" class=\"wp-image-1272\" style=\"object-fit:cover;width:600px;height:400px\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"font-size:28px\"><strong>Reuniting their team, upleveling their workspace at WeWork<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For a moment there, Richardson didn\u2019t want another office. \u201cThe work that went with having our own space was a part-time job,\u201d he recalls. \u201cFrom leaky ceilings to creepy neighbors to a landlord that disappeared to prison, it was a lot to manage and sucked a lot of time that should&#8217;ve gone into the business.\u201d<\/p>\n\n\n\n<p>But when one staff member wanted to get out of the house, and suddenly ten more team members also wanted an office space, WeWork became the option with flexibility\u2014and without a long-term commitment. WeWork wooed Franklyn, and the creative studio became a member during the summer of 2021, officially becoming a hybrid workplace.&nbsp;<\/p>\n\n\n\n<p>\u201cAfter joining WeWork, the work and stress associated with having an office was virtually gone,\u201d shares Richardson. The reunion was also keenly felt across the team. \u201cThe best part of having a dedicated office is seeing people I work with regularly,&#8221; says Brown. \u201cIt was something we lost for a while, and it means a lot to be in a space together again.\u201d&nbsp;<\/p>\n\n\n\n<p>Reuniting also came with unexpected perks. When Franklyn first moved into the space, they had a door that would automatically lock. Afraid about locking herself out when working alone, Elisa Maezono, associate creative director at Franklyn, approached the community desk to ask if there was a way to unlock this door or get a doorstop. The community team said they were on it.&nbsp;<\/p>\n\n\n\n<p>A few days later, a community team member arrived at the office with a custom Franklyn green door stopper laser cut with the word <em>Franklyn<\/em>. \u201cIt was so much nicer than anything that I would have expected or even needed,\u201d says Maezono. \u201cBut it\u2019s exactly the kind of consideration that encapsulates our experience at WeWork.\u201d&nbsp;<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized cmw-feature-image-extra-width cmw-margin-top-20 cmw-margin-bottom-20\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.wework.com\/gifts\/wp-content\/uploads\/sites\/42\/2025\/01\/Franklyn04.jpg?resize=840%2C500\" alt=\"\" class=\"wp-image-1205\" style=\"object-fit:cover;width:600px;height:400px\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:28px\"><strong>Landing a flexible space that sparks creativity &nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u201cAs a design agency, everybody has their style. WeWork allows our team members to choose when, where, and how they work,\u201d says Maezono. To Richardson, this flexibility is also key for the team\u2019s well-being, helping them strike a healthy work-life balance.&nbsp;<\/p>\n\n\n\n<p>\u201cWe love having a flexible space that can adapt to what we need when we need it,\u201d shares Richardson. \u201cWe&#8217;ve got folks who want to sit at a desk. We\u2019ve got folks who want to pop into communal spaces while on the go. And we&#8217;ve got people like myself who can&#8217;t sit still. So I like to sit on the sofa. Maybe I like to lie on the ground. WeWork has something for everyone.\u201d<\/p>\n\n\n\n<p>For Franklyn&#8217;s employees, having the space to play fuels their creativity, allowing them to thrive on collaboration and exchanging ideas. \u201cFace-to-face interaction is crucial in our work because our designers feed off each other&#8217;s creativity,\u201d shares Brown.&nbsp;<\/p>\n\n\n\n<p>There&#8217;s just something about the efficiency and spontaneity of being able to grab someone next to you and working through a problem in five minutes,\u201d adds Maezono. \u201cIt can&#8217;t be replicated over Slack or Zoom.\u201dAnd while Maezono feels lucky going to a job that allows her to be creative all day, she also recognizes the need to feed your creative tank. \u201cIt&#8217;s important to have experiences outside of work, like WeWork\u2019s networking events, to keep your reservoir of creative material flowing,\u201d she adds.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized cmw-feature-image-extra-width cmw-margin-top-20 cmw-margin-bottom-20\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.wework.com\/gifts\/wp-content\/uploads\/sites\/42\/2025\/01\/Franklyn03.jpg?resize=840%2C500\" alt=\"\" class=\"wp-image-1204\" style=\"object-fit:cover;width:600px;height:400px\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p style=\"font-size:28px\"><strong>What\u2019s next for Franklyn?<\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>With flexible office space, Franklyn plans to continue flexing their designs.<\/p>\n\n\n\n<p>\u201cEvery client will have different needs, and we adapt to each specific client or project. We change things up as we need to because we know nothing will ever work the same way we&#8217;ve done it before, and it allows us to do our best work, each time&#8221; says Maezono. &#8220;Plus, it\u2019s what keeps it interesting for us too.&#8221;<\/p>\n\n\n\n<p>Here\u2019s to Franklyn\u2014keeping things interesting.&nbsp;<\/p>\n\n\n\n<p><strong>What results could flexibility offer you? Find out at WeWork. <\/strong><strong>Learn more<\/strong><strong> about our flexible workspace solutions that give you the space to create\u2014while taking care of the space for you.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column cmw-sidebar is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"cmw-title-sidebar\">Member Since<\/p>\n\n\n\n<p class=\"cmw-text-sidebar\" style=\"font-size:17px\">2021<\/p>\n\n\n\n<p class=\"cmw-title-sidebar cmw-margin-top-40\">location<\/p>\n\n\n\n<p class=\"cmw-text-sidebar\" style=\"font-size:17px\">Dock 72, NYC<\/p>\n\n\n\n<p class=\"cmw-title-sidebar cmw-margin-top-40\">Founders<\/p>\n\n\n\n<p class=\"cmw-text-sidebar\" style=\"font-size:17px\">Michael Freimuth<\/p>\n\n\n\n<p>Patrick Richardson<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background is-style-wide cmw-sidebar-spacer\" style=\"background-color:#f0f0f0;color:#f0f0f0\"\/>\n\n\n\n<ul class=\"wp-block-social-links has-large-icon-size has-icon-color is-style-logos-only cmw-social-links is-layout-flex wp-block-social-links-is-layout-flex\"><li style=\"color: #678fff; \" class=\"wp-social-link wp-social-link-linkedin has-fl-accent-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/company\/franklyn\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li style=\"color: #678fff; \" class=\"wp-social-link wp-social-link-twitter has-fl-accent-color wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/franklyn_design\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li style=\"color: #678fff; 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Where does a group of curious, passionate design nerds hang out to create beautiful designs for brands like Oscar, Away, Marlow, Audible, Brooklyn Brewery, and even WeWork? If [&hellip;]<\/p>\n","protected":false},"author":2280,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-910","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Made at WeWork - Franklyn<\/title>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wework.com\/made-at-wework\/franklyn\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Franklyn\" \/>\n<meta property=\"og:description\" content=\"How Franklyn pairs playfulness with purpose to build brands with soul Meet the creative studio that\u2019s not afraid to have fun in the pursuit of awesome work. 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