Free Small Business Support Program for WeWork Members

Now accepting applications for the US fall and Israel summer cohorts!
Propel your business forward with access to our small business 10-week online intensive training program, featuring invaluable mentorship, education, and a network of founders.
Apply TodayLearn more

About WeWork Labs

WeWork Labs currently supports over 2300 startups across 200 industries. We work closely with industry leaders and experts to help kickstart these companies and exponentially accelerate their growth. Collectively our startups have raised almost $200M and connected with over 3400 mentors and 4000 founders just like them.
We conduct over 200 global events every week in our 80+ Labs. With this network and platform, we are ready for the next challenge: To start the first accelerator for small businesses.

What's Included

Join our intensive 10-week digital program centered around educating and supporting the growth of WeWork small businesses. It is currently available to WeWork members only.
  • Membership to a community of founders
  • 1-on-1 mentorship with industry experts
  • Curated learning and networking events
  • Live and on-demand educational content

Apply for membership

Israel summer cohort: June 15 - July 16
US fall cohort: Accepting applications
Tell us a little about yourself, your company, and your business goals.

Join our community

Israel summer cohort: August 23, 2020
US fall cohort: TBA
Onboard to our Platform, get your program schedule, and introduce yourself and your company to the broader community!

Grow your business

Israel summer cohort: August 23 - October 29, 2020
US fall cohort: TBA
Whether it’s direct coaching, talking to an industry expert, or joining a live class, kick off your learning journey and start optimizing your company.

Proven Content that will Propel your Business Forward

Take advantage of our curriculum of courses taught by handpicked mentors, a weekly calendar of tailored events, and an exclusive website with on-demand classes and articles by industry experts.

A Network That Delivers Insight, Inspiration, and Information

Get direct access to 3,400+ experts, mentors, advisors, investors, customers, services providers, and other small business owners just like you.

Calendar of Events

Your weekly calendar will be filled with valuable sessions such as these:

Aligning PR Initiatives with Business Objectives

How can a founder assess what type of PR initiatives will move the needle for their business? In this session, gain an understanding of which PR/Comms outputs map best to various business goals.

Turning Transactions into Loyal Customers

You spend so much time, effort and money attracting customers to your website and all too often forget to serve them when they arrive. We will talk you through maximizing your engagement with your customers and maximizing relevant spend.

Lockdown Communications: How to Meet, Pitch, and Collaborate Remotely

This session will go over some important tools, tips, and tricks for approaching meetings, investor pitches, and events in the new digital-only business landscape.

Using Content and Organic Search to take Market Share in a Downturn

No matter the downturn, people still have requirements for products and services. We will talk you through achievable strategies using SEO and content to come out ahead.

Low-Budget Marketing Tactics

This session will cover ways to minimize your marketing spend by using non-paid tactics such as SEO, PR and events.

Meet the First Cohort

We are excited to welcome the inaugural cohort of the Labs Small Business Program! Over 60 small businesses start their labs journey on June 1.
Meet the companies
  • Member Testimonial: Spotango

    “I strongly believe that getting our company in Labs got us working in a pace and in an environment that definitely improved our productivity and mindset that proved to be helpful when trying to raise funds."
    Daniel Shoshani Founder & CEO, Spotango
    Start your Labs journey today
  • Member Testimonial: Cloud Paper

    “Recent wins for Cloud Paper have come as a result of our involvement with Labs...This wouldn't have happened without the early support from our Labs Manager and the WeWork Labs program. THANK YOU!"
    Austin Watkins Co-Founder, Cloudpaper
    Start your Labs journey today
  • Member Testimonial: Project Untaboo

    “For me, WeWork Labs enabled me to see the pathway from taking my femtech concept to seeing a path to materialization. I would not have the same magnitude of knowledge and experience and sense of belonging that I do now.”
    Rachael Kim Founder & CEO, Project Untaboo
    Start your Labs journey today
  • Small business owners, freelancers, and teams under 20-people.

    We created this program for small business owners, freelancers, and teams under 20-people looking for an active community of fellow business owners to grow with. If you’re looking for resources, introductions, coaching, and a community to better guide you and your company through this challenge and prepare for the next one, this program is for you.
    Apply to the small business program
  • You will:

    Participate in daily sessions and webinars with Labs mentors to grow and strengthen your team.
    Connect with other cohort members and industry peers to celebrate wins, give feedback, and navigate setbacks.
    Receive regular communication from the Labs team about program offerings and schedule, and respond to surveys that will improve your experience along the way.
    Apply to the small business program
  • 3,700 mentors, subject-matter experts, investors, and founders.

    We’ve handpicked 3,700 mentors, subject-matter experts, investors, and founders to make up our WeWork Labs Expert Network, which is available to each company through curated sessions and 1-on-1 coaching.
    This cohort’s handpicked Panel of Advisors are being finalized.
    Apply to the small business program
  • The program itself and the resources will always be digital-first.

    While the resources and connections you’ll make during this program will directly support you through the challenges of COVID-19, the program itself and the resources will always be digital-first – in-person sessions and social hours between cohort members will be organized when possible.
    Apply to the small business program
  • Additional Questions?

    Contact us at
    Apply to the small business program
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