Powering the Next Generation of Innovative Founders

April 27 - June 19 | San Mateo, California*
SoftBank Investment Advisers & WeWork Labs are accelerating diversity in tech and entrepreneurship by connecting underrepresented founders with the tools and network to help them scale
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The Companies of Tomorrow Should Represent the World Today

Without the full participation of entrepreneurs from all backgrounds, we limit the amount of innovation in the world. That's why we're opening our networks to help scale companies led by diverse founders.

Program Overview

A customized 8-week program, providing you with unique access to key SoftBank professionals and portfolio companies, educational sessions and connections across the global WeWork Labs platform to help scale your business

San Mateo, CA, USA*

April 27 - June 19


Equity-free participation in an exclusive 8-week program.
Please note SoftBank Investment Advisers does not currently partner with early-stage companies and so it does not intend to invest in companies which participate in this program at this time.


Opportunities to build relationships with SoftBank professionals, portfolio companies, industry experts and infuential networks

Educational Programming

Daily educational programming designed by experts from SoftBank and the WeWork Labs network

Community Building

Access to a community of diverse entrepreneurs, mentors, subject matter experts, investors, and advisors

Dedicated Space

Desk space and a labs manager at WeWork Labs San Mateo* for the program duration

Showcase Event

An opportunity to showcase your business and growth in front of key industry investors and partners

The Emerge Cohort

We are excited to announce the first cohort of Emerge below, a group of diverse and talented startups who are building impactful businesses.


Honored as "the world's largest water database" by Google, Aquagenuity’s real-time AquaScore helps you find out "What's In Your Water?" (aquagenuity.com)

Bridge to College

Choose colleges wisely by matching and providing data to them, high schools, and colleges (bridgetocollege.co)


Using our flexible automation and mobile designs, we enable satellite eateries with 3x the margins and no upfront capex (caldo.tech)


Platform for gamers to follow 100K+ games while they're still in development (gamejolt.com)


Diagnosing Disease By Breath - A Disease Breathalyzer (koniku.com)


Supporting diverse talent and organizations to grow to their greatest potential, through technology solutions and inclusive community (onmogul.com)

Moment AI

Using AI to Dive Deep Into A Driver's Physicality To Increase Road Safety (everymoment.ai)


Build houses fast with our proprietary assembly kit. NODE addresses the greatest opportunity in construction, the massive decline in labor (node.eco)

Oja Express

OjaExpress is an ethnic grocery marketplace connecting immigrants and foodies to local ethnic mom and pop grocery stores (ojaexpress.com)


Personalized Skincare Powered By The Smartest Beauty AI on the plant, our Skin Genome Project, winner of MIT's AI Tech of the Year Award (provenskincare.com)

Rebellyous Foods

Novel production stack for plant-based meat (rebellyous.com)


Script provides easy access to essential and life-saving RX medications (scripthealth.co)


SHYFT Power Solutions builds IoT hardware and integrated software to connect and intelligently manage distributed energy resources (shyftpower.com)


End to end cross-border payments provider out of North America, with ability to disburse funds into more than 80 countries (simpleps.com)

Softbank Executive Sponsors

We would like to thank our Executive Sponsors for their dedication and support without which the Emerge Program would not be possible.
  • Core Team

    Elizabeth Scallon, WeWork Labs US West
    Award winning leader in the Pacific Northwest startup ecosystem, and Head of WeWork Labs US West. Elizabeth is a scientist, mentor, and 15 year leader in scientific and technological innovation. Known for a keen ability to locate disruptive and innovative technology, previous to WeWork Elizabeth led the team at CoMotion Labs at the University of Washington coaching and growing the robust bench of NW tech and biotech startups.
  • Core Team

    Monique Woodard, Early Stage Investor
    Before moving onto the investor side of the table, I spent 15+ years in the tech industry as a startup founder, product-focused operator, the founder of a national community of tech entrepreneurs, and advisor to cities on innovation and entrepreneurship. I’m co-founder of Black Founders - an organization started by four tech friends in a San Francisco restaurant over shrimp and grits and jazz music. With a mission to increase the number of successful black entrepreneurs in tech, the organization cultivated a new generation of tech founders from Silicon Valley to NYC, Atlanta, Austin, and several HBCU campuses.
  • Core Team

    __Stephen Ozoigbo, Venture Catalyst __
    Stephen Ozoigbo is a serial entrepreneur, investor and advisor to multiple technology startups. He is currently the CEO of the African Technology Foundation, a Silicon Valley corporation that seeks to globalize African technologies by providing access to resources that effectively address and manage the most pressing technological challenges on the continent.
  • Core Team

    Ruchika Tulshyan, Early Stage Investor, Mentor & DEI Advisor
    Ruchika Tulshyan is the author of The Diversity Advantage: Fixing Gender Inequality In The Workplace and the founder and CEO of Candour, an inclusion strategy practice. She partners with global organizations to create work cultures that foster innovation, diversity and belonging. Ruchika is also an early-stage startup investor, with a specific focus on investing in overlooked entrepreneurs and underserved markets.

Applications Closed

March 10 - March 27

Applications are now closed

Incubator Program

April 27 - June 19

8-week full-time program at WeWork Labs San Mateo*

Startup Showcase

June 18

Startup Showcase in front of Softbank Investment Advisers, WeWork Labs and industry investment professionals

* Notice About COVID-19

WeWork is closely monitoring the Coronavirus (COVID-19) outbreak and adhering to guidance from the government as well as global and local health authorities regarding the proper prevention and management of this issue. This may result in a change to a virtual program. For more information on WeWork's official response to the matter, please refer to our website.
WeWork Response to COVID-19
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