Smart Glass Company View Says the Clear Choice was WeWork
76 desks, 16 in WeWork Wall Street
With rapid growth across North America, View needs office space from a partner that shares their culture of creating delightful workspaces
Instead of opening their own offices in new cities, View Dynamic Glass left it all to WeWork.
“Glass has been pretty much the same for over a century,” says Rahul Bammi, chief marketing officer for View. “It gives us natural light, but also generates unwanted glare and heat. So, most people pull down the blinds and cut off the connection to the outdoors. It’s silly when you think about it.”
That’s the idea behind View, a 650-person company that creates “delightful human environments by changing the way you experience your space. View’s smart windows adjust to the outside environment, so on a sunny afternoon they get a bit darker to cut down the glare. If some clouds roll in, the glass adapts to let in more light. As a result, people get the natural light and views they want, and the comfortable, productive and creative environment that lets them do their best work.
“And this all happens automatically without you having to do a thing,” says Bammi. “We want to remove distractions so that you can focus on your work.”
But that’s just some of what View can do. Want to darken the room during a presentation? You can adjust the tint with your phone. (Every window has its own IP address, so you can adjust whichever windows you want.) Want the sunlight streaming in when you arrive in the morning? The windows will notice when you arrive and greet you accordingly.
Bammi says the windows are also incredibly energy efficient. Replace existing windows in your building and you can save a significant amount on your monthly bill—so much so that you can downsize your HVAC system by 20 percent.
Who’s using electrochromic glass in their buildings? Corporate offices, universities and multi-family residential are the growth areas with installations across 20 million square feet of real estate. And, airports are adopting it eagerly — San Francisco International will be the latest, but there are more than a dozen other airports in the pipeline.
With its rapid growth, one of the challenges for the California company has been how to quickly expand into new markets. That’s where WeWork comes in. View has WeWork offices in six cities: New York, Boston, Chicago, Seattle, Los Angeles, and Washington, D.C.
“For View, WeWork was the natural choice, both companies share the same mission to create the best possible workspace environments for people.”
View’s New York hub is at WeWork Wall Street, on one of the best-known thoroughfares in New York. Overlooking the East River, the office’s floor-to-ceiling windows make it something of a showroom for the company.
“We fell in love with the space immediately,” says Brian Klansky, the company’s regional director. “When we had the opportunity to move in here, we jumped at the chance.”
Klansky says the sales team likes the flexibility of a WeWork office in a city with more than 40 different locations.
“If someone on our sales team is running around the city and can’t get back to Wall Street, they can work from any other WeWork,” says Klansky. “That means we have an office pretty much everywhere we go.”
Bammi says that for the next two years, the company will continue to expand across North America. After that, he says the company will power overseas expansion largely with WeWork.
“As our company grows,” says Bammi, “we will continue to grow with WeWork.”