{"id":91,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"http:\/\/www.wework.com\/ja-JP\/ideas\/?p=91&#038;preview=true&#038;preview_id=91"},"modified":"2020-02-20T02:50:07","modified_gmt":"2020-02-19T17:50:07","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ja-JP\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","title":{"rendered":"WeWork \u3067\u5f93\u696d\u54e1\u304c 2 \u540d\u304b\u3089 32 \u540d\u306b\u6025\u6210\u9577\u3057\u305f Brooklinen"},"content":{"rendered":"\n<h2  id=\"%e8%aa%b2%e9%a1%8c%ef%bc%9a%e5%be%93%e6%a5%ad%e5%93%a1%e6%95%b0%e3%81%8c%e5%ae%9a%e3%81%be%e3%82%89%e3%81%aa%e3%81%84%e4%b8%ad%e3%81%a7%e3%81%ae%e3%82%aa%e3%83%95%e3%82%a3%e3%82%b9%e3%82%b9%e3%83%9a\"class=\"wp-block-heading\"><strong>\u8ab2\u984c\uff1a\u5f93\u696d\u54e1\u6570\u304c\u5b9a\u307e\u3089\u306a\u3044\u4e2d\u3067\u306e\u30aa\u30d5\u30a3\u30b9\u30b9\u30da\u30fc\u30b9\u63a2\u3057<\/strong><\/h2>\n\n\n\n<p>2014 \u5e74\u306b Vicki \u3055\u3093\u3068 Rich \u3055\u3093\u306e Fulop \u592b\u59bb\u304c Kickstarter \u3067 Brooklinen \u3092\u7acb\u3061\u4e0a\u3052\u305f\u6642\u3001\u5f7c\u3089\u306e\u30aa\u30d5\u30a3\u30b9\u306f\u81ea\u5b85\u306e\u5c45\u9593\u3067\u3057\u305f\u3002\u305d\u306e\u76f4\u524d\u306b\u4f11\u6687\u306b\u51fa\u304b\u3051\u3066\u3044\u305f\u592b\u59bb\u306f\u3001\u6ede\u5728\u5148\u306e\u30db\u30c6\u30eb\u306e\u30b7\u30fc\u30c4\u3092\u8cfc\u5165\u3057\u3088\u3046\u3068\u3057\u305f\u3082\u306e\u306e\u3001\u9ad8\u7d1a\u5bdd\u5177\u306b\u306f $800 \u306e\u5024\u6bb5\u304c\u3064\u3051\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002Brooklinen \u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u9ad8\u54c1\u8cea\u306e\u30b7\u30fc\u30c4\u3092\u5272\u5b89\u306a\u4fa1\u683c\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u767a\u58f2\u958b\u59cb\u76f4\u5f8c\u304b\u3089\u3001Brooklinen \u306e\u5bdd\u5177\u306f\u304b\u306a\u308a\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002Vicki \u3055\u3093\u3068 Rich \u3055\u3093\u306f\u3001\u65b0\u88fd\u54c1\u306e\u958b\u767a\u3001\u5404\u65bd\u7b56\u306e\u5c0e\u5165\u3001\u307e\u305f\u306f\u30c1\u30fc\u30e0\u306e\u62e1\u5927\u306e\u3044\u305a\u308c\u3067\u3082\u3042\u3063\u3066\u3082\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u7d20\u65e9\u304f\u8ecc\u9053\u306b\u4e57\u305b\u308b\u305f\u3081\u306b\u306f\u7121\u99c4\u3092\u6700\u5c0f\u9650\u306b\u7701\u304d\u3001\u9ad8\u3044\u654f\u6377\u6027\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3060\u3068\u8003\u3048\u307e\u3057\u305f\u3002\u3067\u3082\u3001\u5148\u3005\u3067\u3069\u306e\u7a0b\u5ea6\u306e\u5f93\u696d\u54e1\u306e\u5897\u52a0\u304c\u898b\u8fbc\u307e\u308c\u308b\u304b\u304c\u308f\u304b\u3089\u306a\u3044\u6bb5\u968e\u3067\u3001\u3069\u308c\u3060\u3051\u306e\u30b9\u30da\u30fc\u30b9\u304c\u5fc5\u8981\u306b\u306a\u308b\u306e\u304b\u3092\u4e88\u60f3\u3059\u308b\u306e\u306f\u56f0\u96e3\u3092\u6975\u3081\u307e\u3057\u305f\u3002\u300c\u3053\u306e\u5148\u3069\u3046\u306a\u308b\u304b\u308f\u304b\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u72b6\u6cc1\u3060\u3063\u305f\u306e\u3067\u3001\u76f8\u5f53\u306b\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\u306a\u30ef\u30fc\u30af\u30b9\u30da\u30fc\u30b9\u304c\u5fc5\u8981\u3067\u3057\u305f\u300d\u3001\u3068 Rich \u3055\u3093\u306f\u8a00\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"%e8%a7%a3%e6%b1%ba%e7%ad%96%ef%bc%9abrooklinen-%e3%81%8c%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%a8%e3%83%81%e3%83%bc%e3%83%a0%e3%82%92%e5%90%8c%e6%99%82%e3%81%ab%e6%88%90%e9%95%b7%e3%81%95%e3%81%9b\"class=\"wp-block-heading\"><strong>\u89e3\u6c7a\u7b56\uff1aBrooklinen \u304c\u30d3\u30b8\u30cd\u30b9\u3068\u30c1\u30fc\u30e0\u3092\u540c\u6642\u306b\u6210\u9577\u3055\u305b\u3089\u308c\u308b\u5834\u6240<\/strong><\/h2>\n\n\n\n<p>\u5275\u696d\u8005\u592b\u59bb\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3092 WeWork \u30aa\u30d5\u30a3\u30b9\u306b\u79fb\u52d5\u3059\u308b\u3053\u3068\u3067\u3001\u4f8b\u3048\u305d\u306e\u5148\u306e\u4e88\u5b9a\u304c\u4e0d\u78ba\u304b\u3067\u3042\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u6210\u9577\u4e2d\u306e\u30c1\u30fc\u30e0\u3092\u914d\u7f6e\u3067\u304d\u308b\u30d5\u30ec\u30ad\u30b7\u30d6\u30eb\u306a\u30b9\u30da\u30fc\u30b9\u304c\u78ba\u4fdd\u3067\u304d\u308b\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002Rich \u3055\u3093\u3068 Vicki \u3055\u3093\u306f\u3001\u76f4\u8fd1 6 \u30f5\u6708\u306e\u5f93\u696d\u54e1\u6570\u3092\u4e88\u60f3\u3057\u3088\u3046\u3068\u3057\u305f\u3082\u306e\u306e\u3001\u6025\u6210\u9577\u4e2d\u306e\u4f1a\u793e\u306b\u3068\u3063\u3066\u306f\u96e3\u3057\u304b\u3063\u305f\u305d\u3046\u3067\u3059\u3002WeWork \u3068\u306a\u3089\u300c\u30aa\u30d5\u30a3\u30b9\u3092\u79fb\u52d5\u3057\u305f\u308a\u3001\u4ed6\u306e\u30aa\u30d5\u30a3\u30b9\u306e\u8cc3\u8cb8\u5951\u7d04\u3092\u3057\u305f\u308a\u3001\u58c1\u3092\u53d6\u308a\u5916\u3057\u305f\u308a\u3067\u304d\u307e\u3059\u304b\u3089\u306d\u300d\u3001\u3068 Rich \u3055\u3093\u3002\u300cWeWork \u306f\u3001\u30c1\u30fc\u30e0\u3068\u4e00\u7dd2\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u3066\u304f\u308c\u308b\u3093\u3067\u3059\u300d\u3002<\/p>\n\n\n\n<p>Vicki \u3055\u3093\u3068 Rich \u3055\u3093\u306f\u3001WeWork \u3092\u4f7f\u3046\u3053\u3068\u306e\u3055\u3089\u306a\u308b\u5229\u70b9\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002\u30d7\u30ea\u30f3\u30bf\u30fc\u3092\u8cb7\u3063\u305f\u308a\u3001Wi-Fi \u3092\u8a2d\u5b9a\u3057\u305f\u308a\u3001\u6e05\u6383\u696d\u8005\u3092\u96c7\u3046\u306a\u3069\u306e\u30aa\u30d5\u30a3\u30b9\u904b\u55b6\u696d\u52d9\u306b\u3064\u3044\u3066\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u3001\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u300c\u81ea\u5206\u305f\u3061\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u96c6\u4e2d\u3057\u305f\u304f\u3066\u3082\u3001\u904b\u55b6\u306a\u3069\u306e\u96d1\u52d9\u3067\u6642\u9593\u3092\u53d6\u3089\u308c\u308b\u3053\u3068\u3063\u3066\u3042\u308a\u307e\u3059\u3088\u306d\u3002\u305d\u308c\u3092 WeWork \u304c\u3059\u3079\u3066\u62c5\u3063\u3066\u304f\u308c\u308b\u3093\u3067\u3059\u3088\u300d\u3001\u3068 Vicki \u3055\u3093\u3002<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Brooklinen \u306e NY \u30aa\u30d5\u30a3\u30b9<\/figcaption><\/div>\n\n\n\n<h2  id=\"%e7%b5%90%e6%9e%9c%ef%bc%9a%e6%88%90%e9%95%b7%e4%b8%ad%e3%81%ae%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%ae%e3%81%9f%e3%82%81%e3%81%ae%e3%82%b9%e3%82%b1%e3%83%bc%e3%83%a9%e3%83%96%e3%83%ab%e3%81%aa\"class=\"wp-block-heading\"><strong>\u7d50\u679c\uff1a\u6210\u9577\u4e2d\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u305f\u3081\u306e\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u306a\u62e0\u70b9<\/strong><\/h2>\n\n\n\n<p>3 \u5e74\u5f8c\u3001Brooklinen \u306f\u5f93\u696d\u54e1\u304c 32 \u540d\u306b\u306a\u308a\u307e\u3057\u305f\u3002WeWork \u306f\u305d\u306e\u904e\u7a0b\u306e\u3059\u3079\u3066\u306b\u304a\u3044\u3066\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u540c\u793e\u3092\u652f\u3048\u3066\u304d\u307e\u3057\u305f\u3002\u300c\u3053\u3053\u306b\u5165\u5c45\u3057\u305f\u6642\u3001\u79c1\u305f\u3061\u306f 2 \u4eba\u3060\u3051\u306e\u30c1\u30fc\u30e0\u3067\u3057\u305f\u3002\u540c\u3058\u30d3\u30eb\u5185\u3067\u9806\u8abf\u306b\u30b9\u30b1\u30fc\u30eb\u30a2\u30c3\u30d7\u3057\u3066\u3044\u307e\u3059\u300d\u3001\u3068 Rich \u3055\u3093\u306f\u8aac\u660e\u3057\u307e\u3059\u3002\u300c\u4eca\u3084\u3053\u306e\u30d3\u30eb\u306e\u4e2d\u3067\u3082\u4e00\u756a\u5927\u304d\u3044\u30c1\u30fc\u30e0\u306e\u4e00\u3064\u306a\u3093\u3067\u3059\u3088\u300d\u3002<\/p>\n\n\n\n<p>WeWork \u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u3001Brooklinen \u306f\u8a2d\u5099\u6295\u8cc7\u3092\u524a\u6e1b\u3067\u304d\u305f\u3060\u3051\u3067\u306a\u304f\u3001\u30aa\u30d5\u30a3\u30b9\u904b\u55b6\u30b3\u30b9\u30c8\u304c\u3088\u308a\u4e88\u6e2c\u3057\u3084\u3059\u304f\u306a\u3063\u305f\u3053\u3068\u3067\u3001\u3055\u3089\u306a\u308b\u30b3\u30b9\u30c8\u7bc0\u7d04\u3092\u5b9f\u73fe\u3057\u307e\u3057\u305f\u3002\u7bc0\u7d04\u3057\u305f\u5206\u3092\u65b0\u88fd\u54c1\u958b\u767a\u3078\u306e\u6295\u8cc7\u306b\u56de\u3059\u3053\u3068\u3082\u3067\u304d\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n\n\n\n<p>WeWork \u306f\u307e\u305f\u3001Brooklinen \u306e\u4eba\u6750\u78ba\u4fdd\u30fb\u7dad\u6301\u306e\u9762\u3067\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3044\u307e\u3059\u3002WeWork \u306b\u62e0\u70b9\u3092\u7f6e\u304f\u3053\u3068\u3067\u3001\u53d7\u4ed8\u3067\u306e\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306a\u5bfe\u5fdc\u3084\u3044\u3064\u3082\u6df9\u308c\u7acb\u3066\u306e\u30b3\u30fc\u30d2\u30fc\u3084\u304a\u8336\u3001\u3055\u3089\u306b\u306f WeWork \u3067\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u53c2\u52a0\u306a\u3069\u3001\u30d0\u30e9\u30a8\u30c6\u30a3\u8c4a\u304b\u306a\u30a2\u30e1\u30cb\u30c6\u30a3\u306e\u63d0\u4f9b\u306b\u3064\u306a\u304c\u308a\u3001\u5f93\u696d\u54e1\u306e\u30aa\u30d5\u30a3\u30b9\u74b0\u5883\u3084\u65e5\u3005\u306e\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u5bfe\u3059\u308b\u540c\u793e\u306e\u30b3\u30df\u30c3\u30c8\u30e1\u30f3\u30c8\u3092\u793a\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 <\/p>\n\n\n\n<p>Brooklinen \u306e\u4eba\u4e8b\u90e8\u9580 VP \u306e Jaime Petkanics 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