{"id":88,"date":"2019-05-01T17:09:23","date_gmt":"2019-05-01T21:09:23","guid":{"rendered":"https:\/\/www.wework.com\/it-IT\/ideas\/?p=88&#038;preview=true&#038;preview_id=88"},"modified":"2020-04-16T16:21:07","modified_gmt":"2020-04-16T14:21:07","slug":"brooklinen-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/it-IT\/ideas\/workspace-solutions\/case-studies\/brooklinen-case-study","title":{"rendered":"La crescita di Brooklinen da 2 a 32 dipendenti in uno spazio WeWork"},"content":{"rendered":"\n<h2  id=\"la-sfida-trovare-uno-spazio-di-lavoro-per-un-organico-in-costante-evoluzione\"class=\"wp-block-heading\"><strong>La sfida: trovare uno spazio di lavoro per un organico in costante evoluzione<\/strong><\/h2>\n\n\n\n<p>Nel 2014, quando Vicki e Rich Fulop lanciarono Brooklinen sul sito Kickstarter, lavoravano fuori casa. Erano in vacanza e pensarono di acquistare delle lenzuola dall&#8217;hotel che li ospitava. Cos\u00ec, scoprirono che la biancheria di lusso ha un costo di oltre 700\u20ac. L&#8217;obiettivo di Brooklinen era quello di creare lenzuola di alta qualit\u00e0 ad un prezzo pi\u00f9 conveniente.<\/p>\n\n\n\n<p>Poco dopo il lancio, la biancheria di Brooklinen era gi\u00e0 molto richiesta. Per Vicki e Rich era fondamentale mantenere prezzi competitivi ed essere flessibili non appena l&#8217;attivit\u00e0 fosse decollata, cos\u00ec da poter rapidamente cogliere ogni opportunit\u00e0 di crescita, che si trattasse di sviluppare nuovi prodotti, avviare iniziative o ampliare il loro team. Tuttavia, non erano certi di quanto sarebbe cresciuto il loro organico nei mesi successivi. Di conseguenza, \u00e8 stato difficile prevedere lo spazio necessario. &quot;Non sapevamo cosa ci riservasse il futuro, quindi volevamo uno spazio di lavoro estremamente flessibile&quot;, afferma Rich.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Brooklinen at WeWork | Member Stories | WeWork\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OQZ3yYbFqks?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"la-soluzione-un-luogo-che-consente-a-brooklinen-di-far-crescere-la-propria-attivit%c3%a0-e-il-proprio-team\"class=\"wp-block-heading\"><strong>La soluzione: un luogo che consente a Brooklinen di far crescere la propria attivit\u00e0 e il proprio team<\/strong><\/h2>\n\n\n\n<p>I fondatori si resero conto che, trasferendo l&#8217;attivit\u00e0 in una sede WeWork, avrebbero potuto avere lo spazio necessario per ospitare il loro team in crescita e, allo stesso tempo, mantenersi flessibili per decidere sul futuro incerto dell&#8217;azienda. Rich e Vicki cercano di prevedere quanto crescer\u00e0 numericamente l&#8217;organico in sei mesi, ma pu\u00f2 non essere semplice per un&#8217;azienda in rapida crescita. Con WeWork, &quot;puoi trasferire uffici, affittarne altri, abbattere muri&quot;, racconta Rich. &quot;WeWork ti permetter\u00e0 di crescere insieme al tuo team.&quot;<\/p>\n\n\n\n<p>Vicki e Rich hanno scoperto un ulteriore vantaggio offerto dalla collaborazione con WeWork: non \u00e8 pi\u00f9 necessario preoccuparsi delle attivit\u00e0 di gestione ordinaria, come l&#8217;acquisto di stampanti, l&#8217;impostazione del Wi-Fi o l&#8217;assunzione di un&#8217;impresa di pulizie. &quot;WeWork si occupa di ogni questione logistica che distoglierebbe la nostra attenzione dalla nostra attivit\u00e0&quot;, afferma Vicki.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-18-1-1440x810.jpg\" alt=\"\" data-id=\"1231\" data-link=\"\/ideas\/?attachment_id=1231\" class=\"wp-image-1231\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-35.jpg\" alt=\"\" data-id=\"1232\" data-link=\"\/ideas\/?attachment_id=1232\" class=\"wp-image-1232\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-52.jpg\" alt=\"\" data-id=\"1234\" data-link=\"\/ideas\/?attachment_id=1234\" class=\"wp-image-1234\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-64-1.jpg\" alt=\"\" data-id=\"1236\" data-link=\"\/ideas\/?attachment_id=1236\" class=\"wp-image-1236\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-59.jpg\" alt=\"\" data-id=\"1242\" data-link=\"\/ideas\/?attachment_id=1242\" class=\"wp-image-1242\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/20180917-Brooklinen-20.jpg\" alt=\"\" data-id=\"1243\" data-link=\"\/ideas\/?attachment_id=1243\" class=\"wp-image-1243\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Dai un&#8217;occhiata all&#8217;ufficio Brooklinen di New York.<\/figcaption><\/div>\n\n\n\n<h2  id=\"i-risultati-un-luogo-perfetto-per-unattivit%c3%a0-in-crescita\"class=\"wp-block-heading\"><strong>I risultati: un luogo perfetto per un&#8217;attivit\u00e0 in crescita<\/strong><\/h2>\n\n\n\n<p>Tre anni dopo, Brooklinen aveva un organico di 32 persone. WeWork li ha accompagnati ad ogni passo. &quot;Ci siamo spostati nella nuova sede quando eravamo ancora soltanto in due. Adesso ci siamo ampliati all&#8217;interno della stessa sede.\u201d spiega Rich. &quot;E siamo uno dei team pi\u00f9 grandi qui.&quot;<\/p>\n\n\n\n<p>La collaborazione con WeWork ha aiutato Brooklinen a risparmiare riducendo le spese vive e rendendo pi\u00f9 prevedibili i costi di gestione. In tal modo, l&#8217;azienda ha potuto investire i risparmi nello sviluppo di nuovi prodotti.<\/p>\n\n\n\n<p>WeWork ha anche aiutato Brooklinen ad attrarre e a mantenere i migliori talenti. La collaborazione con WeWork aiuta Brooklinen a mostrare ai candidati il suo impegno per un&#8217;esperienza lavorativa positiva: un volto amichevole che ti accoglie alla reception, cibo e bevande sempre disponibili o addirittura opportunit\u00e0 di networking con WeWork. <\/p>\n\n\n\n<p>Jaime Petkanics, vice presidente Brooklinen responsabile del personale, spiega: &quot;Quando le persone valutano le offerte di lavoro, non considerano soltanto i vantaggi dell&#8217;assunzione, ma anche l&#8217;intera esperienza lavorativa. Lo spazio \u00e8 una parte importante di questo processo decisionale.&quot;<\/p>\n\n\n\n<p>Brooklinen ha un futuro luminoso davanti a s\u00e9. &quot;Quando pensiamo alla crescita, pensiamo di crescere con WeWork&quot; spiega Vicki. Siamo davvero soddisfatti. Ora vorremmo solo continuare a crescere. Non vediamo l&#8217;ora di scoprire cosa ci riserva il futuro!<\/p>\n\n\n\n<h2  id=\"punti-chiave\"class=\"wp-block-heading\"><strong>Punti chiave:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Il marchio Brooklinen, ovunque<\/li><li>Possibilit\u00e0 di ampliamento su richiesta<\/li><li>Supporto operativo per la gestione logistica quotidiana<\/li><li>Riduzione delle spese vive e dei costi operativi<\/li><li>Uno spazio privato tutto tuo<\/li><\/ul>\n\n\n\n<p><em><a href=\"https:\/\/www.wework.com\/it-IT\/medium-sized-business\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Learn more about spaces for growing businesses. (opens in a new tab)\" href=\"https:\/\/www.wework.com\/it-IT\/medium-sized-business\">Scopri di pi\u00f9 sugli spazi di lavoro per le attivit\u00e0 in espansione.<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeWork ha offerto all&#8217;azienda di biancheria di lusso la flessibilit\u00e0 necessaria per ampliarsi, su richiesta, non appena l&#8217;attivit\u00e0 \u00e8 decollata<\/p>\n","protected":false},"author":883,"featured_media":90,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[956,952],"tags":[],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-workspace-solutions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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