{"id":53,"date":"2019-06-17T09:00:46","date_gmt":"2019-06-17T13:00:46","guid":{"rendered":"https:\/\/www.wework.com\/it-IT\/ideas\/?p=53&#038;preview=true&#038;preview_id=53"},"modified":"2020-04-16T16:39:24","modified_gmt":"2020-04-16T14:39:24","slug":"standard-chartered-case-study","status":"publish","type":"post","link":"https:\/\/www.wework.com\/it-IT\/ideas\/workspace-solutions\/case-studies\/standard-chartered-case-study","title":{"rendered":"Standard Chartered, un ambiente trasformato che ispira innovazione"},"content":{"rendered":"\n<p><em>Aziende di tutte le dimensioni, in tutto il mondo, trovano in WeWork lo spazio per il loro successo. <\/em><a href=\"https:\/\/www.wework.com\/ideas\/tag\/member-spotlight\"><em>Member Spotlight <\/em> ( English )<\/a><em> raccoglie le esperienze uniche dei nostri membri.<\/em><\/p>\n\n\n\n<h2  id=\"la-sfida-fare-del-proprio-meglio-per-mantenersi-allavanguardia-nellinnovazione\"class=\"wp-block-heading\"><strong>La sfida: fare del proprio meglio per mantenersi all&#8217;avanguardia nell&#8217;innovazione<\/strong><\/h2>\n\n\n\n<p>Ogni azienda deve <a href=\"https:\/\/www.wework.com\/ideas\/how-to-encourage-innovation-in-the-workplace\">innovare ( English )<\/a> per sopravvivere, una verit\u00e0 che <a rel=\"noreferrer noopener\" aria-label=\"Standard Chartered (opens in a new tab)\" href=\"https:\/\/www.sc.com\/en\/\" target=\"_blank\">Standard Chartered<\/a> conosce piuttosto bene.<\/p>\n\n\n\n<p>\u201cMentre i clienti diventano sempre pi\u00f9 digitali e si aspettano un accesso ai servizi bancari sempre pi\u00f9 presente, tempestivo e user-friendly, noi dobbiamo innovare e migliorarci costantemente per non rischiare di rimanere indietro\u201d, dichiara Mary Huen, CEO di Standard Chartered Hong Kong.<\/p>\n\n\n\n<p>Ecco perch\u00e9 a gennaio 2018 Standard Chartered ha lanciato SC Ventures. Questa business unit \u00e8 stata incaricata di guidare l&#8217;innovazione digitale, investire in tecnofinanza e startup e guidare nuovi modelli di business, con lo scopo di migliorare l&#8217;esperienza bancaria del cliente.<\/p>\n\n\n\n<p>L&#8217;azienda aveva posto al nono piano della loro Standard Chartered Tower di Hong Kong, ma c&#8217;era bisogno di una completa ristrutturazione. Perch\u00e9 SC Ventures diventasse il motore di un cambiamento all&#8217;interno dell&#8217;azienda serviva, il prima possibile, uno spazio luminoso e moderno che ispirasse innovazione e creativit\u00e0, favorisse la collaborazione e aumentasse l&#8217;efficienza del team.<\/p>\n\n\n\n<figure class=\"wp-block-embed-vimeo wp-block-embed is-type-video is-provider-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"WeWork Member Stories: Standard Chartered Bank\" src=\"https:\/\/player.vimeo.com\/video\/272968860?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2  id=\"la-soluzione-reinventare-uno-spazio-esistente-per-linnovazione\"class=\"wp-block-heading\"><strong>La soluzione: reinventare uno spazio esistente per l&#8217;innovazione<\/strong><\/h2>\n\n\n\n<p>Standard Chartered ha collaborato con WeWork per trasformare quegli ambienti in un <a href=\"https:\/\/www.wework.com\/ideas\/innovation-labs\">centro di innovazione ( English )<\/a> e spazio di lavoro collaborativo denominato \u201ceXellerator Lab.\u201d<\/p>\n\n\n\n<p>Il dr. Michael Gorriz, Chief Information Officer di Standard Chartered, spiega: \u201cLa parola \u2018eXellerator\u2019 deriva da due parole: \u2018accelerazione\u2019 nel cambiamento ed &#8216;eccellenza&#8217; nel servizio clienti.\u201d<\/p>\n\n\n\n<p>L&#8217;eXellerator Lab include aule flessibili, diversi tipi di sale riunioni e un ampio salone per ospitare una vasta gamma di eventi e workshop quotidiani. Il design include i colori aziendali di Standard Chartered e strizza l&#8217;occhio alla cultura locale di Hong Kong.<\/p>\n\n\n\n<div class=\"wp-block-blockgallery-carousel\"><div class=\"is-cropped blockgallery has-no-alignment has-caption-style-dark has-horizontal-gutter\"><div class=\"has-carousel has-carousel-lrg\" style=\"height:400px\" data-flickity=\"{&quot;cellAlign&quot;:&quot;left&quot;,&quot;autoPlay&quot;:false,&quot;draggable&quot;:true,&quot;pageDots&quot;:false,&quot;prevNextButtons&quot;:true,&quot;wrapAround&quot;:true,&quot;arrowShape&quot;:{&quot;x0&quot;:10,&quot;x1&quot;:60,&quot;y1&quot;:50,&quot;x2&quot;:65,&quot;y2&quot;:45,&quot;x3&quot;:20}}\"><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-12-1-1400x810.jpg\" alt=\"\" data-id=\"1631\" data-link=\"\/ideas\/?attachment_id=1631\" class=\"wp-image-1631\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-15-1-1400x810.jpg\" alt=\"\" data-id=\"1632\" data-link=\"\/ideas\/?attachment_id=1632\" class=\"wp-image-1632\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-14-2-1.jpg\" alt=\"\" data-id=\"1634\" data-link=\"\/ideas\/?attachment_id=1634\" class=\"wp-image-1634\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-13-1-1400x810.jpg\" alt=\"\" data-id=\"1636\" data-link=\"\/ideas\/?attachment_id=1636\" class=\"wp-image-1636\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-1-1-1400x810.jpg\" alt=\"\" data-id=\"1637\" data-link=\"\/ideas\/?attachment_id=1637\" class=\"wp-image-1637\" \/><\/figure><\/div><div class=\"blockgallery--item\"><figure class=\"blockgallery--figure has-margin-left-5 has-margin-left-mobile-5 has-margin-right-5 has-margin-right-mobile-5\"><img decoding=\"async\" src=\"\/ideas\/wp-content\/uploads\/sites\/4\/2019\/04\/Copy-of-Powered-By-We-SCB-final-large-6-1-1400x810.jpg\" alt=\"\" data-id=\"1639\" data-link=\"\/ideas\/?attachment_id=1639\" class=\"wp-image-1639\" \/><\/figure><\/div><\/div><\/div><figcaption class=\"blockgallery--caption blockgallery--primary-caption\">Uno sguardo all&#8217;eXellerator Lab di Standard Chartered.<\/figcaption><\/div>\n\n\n\n<h2  id=\"i-risultati-uno-spazio-di-lavoro-collaborativo-che-favorisce-accelerazione-ed-eccellenza\"class=\"wp-block-heading\"><strong>I risultati: uno spazio di lavoro collaborativo che favorisce accelerazione ed eccellenza<\/strong><\/h2>\n\n\n\n<p>Lo spazio eXellerator \u00e8 stato allestito in soli tre mesi. Liam Gilligan, direttore dell&#8217;eXellerator Lab, \u00e8 rimasto colpito dalla velocit\u00e0 di WeWork e dalla dedizione al progetto: \u201cI tempi di realizzazione che avevamo richiesto a WeWork erano molto stretti. Siamo rimasti tutti molto colpiti dalla capacit\u00e0 di rispettare quei termini.\u201d<\/p>\n\n\n\n<p>Aspetto ancora pi\u00f9 importante, adesso all&#8217;interno dell&#8217;eXellerator Lab esiste una community vivace. Lo spazio favorisce la collaborazione e si \u00e8 dimostrato un luogo in cui i dipendenti SC Ventures sono orgogliosi di lavorare con i clienti e i partner del settore.<\/p>\n\n\n\n<p>Standard Chartered ha usufruito al meglio del nuovo spazio, ospitando eventi e lavorando con strategie incrociate per lo sviluppo di nuovi prodotti. Dalla ristrutturazione dei loro call center allo sviluppo di una chat sul web e al rilancio della loro app per dispositivi mobili, l&#8217;eXellerator Lab sta gi\u00e0 generando un notevole ritorno per Standard Chartered.<\/p>\n\n\n\n<p>\u201cL&#8217;eXellerator di Hong Kong ci permette di raccogliere idee, abilit\u00e0 e, soprattutto, persone (clienti, imprenditori di tecnofinanza, colleghi della banca) per <a href=\"https:\/\/www.wework.com\/ideas\/what-is-business-innovation\">promuovere l&#8217;innovazione ( English )<\/a>,\u201d sostiene Alex Manson, direttore generale di SC Ventures, Standard Chartered.<\/p>\n\n\n\n<h2  id=\"punti-chiave\"class=\"wp-block-heading\"><strong>Punti chiave<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Pi\u00f9 di 3.000 metri quadri di spazio di propriet\u00e0 di Standard Chartered ma progettato, costruito e gestito da WeWork<\/li><li>Spazio flessibile costruito appositamente per <a href=\"https:\/\/www.wework.com\/ideas\/how-to-encourage-innovation-in-the-workplace\">incoraggiare l&#8217;innovazione ( English )<\/a><\/li><li>Consegna rapida dell&#8217;intero progetto, portato a termine in soli tre mesi<\/li><li>Interior design allineato con gli standard aziendali Standard Chartered<\/li><li>Eventi e programmazione personalizzati<\/li><\/ul>\n\n\n\n<p><em>WeWork offre ad aziende di qualsiasi dimensione soluzioni di spazio che contribuiscono a far fronte a tutte le esigenze pi\u00f9 importanti delle loro attivit\u00e0.<\/em><\/p>\n\n\n<noscript class=\"ninja-forms-noscript-message\">\n\tAvviso: JavaScript \u00e8 obbligatorio per questo contenuto.<\/noscript>\n<div class=\"wp-block-ninja-forms-form\"><div id=\"nf-form-4-cont\" class=\"nf-form-cont  has-title\" aria-live=\"polite\" aria-labelledby=\"nf-form-title-4\" aria-describedby=\"nf-form-errors-4\" role=\"form\">\n\n    <div class=\"nf-loading-spinner\"><\/div>\n\n<\/div>\n<\/div>        <!-- That data is being 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