{"id":9277,"date":"2014-09-29T14:00:00","date_gmt":"2014-09-29T18:00:00","guid":{"rendered":"https:\/\/www.wework.com\/creator\/?p=9277"},"modified":"2020-03-30T18:59:57","modified_gmt":"2020-03-30T22:59:57","slug":"learning-woman-founded-glam-go-without-formal-business-plan","status":"publish","type":"post","link":"https:\/\/www.wework.com\/ideas\/community-stories\/member-spotlight\/learning-woman-founded-glam-go-without-formal-business-plan","title":{"rendered":"Glam & Go’s Erika Wasser wants to be ‘every woman\u2019s personal stylist’"},"content":{"rendered":"

When Erika Wasser needed to look camera-ready last minute (or at least put together) after a grueling workout at the gym, she came up with her greatest business idea. She launched\u00a0Glam & Go<\/a> last year, and it\u2019s one of the fastest growing express styling businesses in metropolitan cities. As an entrepreneur, television host, and standup comedian, Erika knows a thing or two about living a busy lifestyle and finding ways to be more productive with her time.<\/p>\n

For this edition of\u00a0Member Spotlight<\/a>, a series where we showcase entrepreneurs of emerging companies, we chatted with Erika to discuss a range of issues, from her experience on launching a business in 45 days to her thoughts on the similarities between standup and entrepreneurship.<\/p>\n

I\u2019ve been a stand up comic and writer since college.<\/b> Right before starting Glam & Go I was hosting a home & design web-channel called SpacesTV<\/a> where I was building my on-air skills and building my reel. When Spaces went on a hiatus last summer, I had a years worth of work behind me, and I started getting calls from bigger television networks. I\u2019d walk into casting meetings where I\u2019d have to squint to see my counterparts and I realized, \u2018I need to go to the gym\u2019.<\/p>\n

I would go work out, but I usually had to run to meetings or auditions afterwards. After being familiar with green room [backstage] express styling, I thought it would be great to recreate this experience at the gym. I believe that the ladies locker room really is every woman\u2019s green room and so Glam & Go was born.<\/p>\n

\"20140918<\/a><\/p>\n

I started my company out of a selfish need.<\/b> I have frizzy hair, and I inherited a less than stellar metabolism. I also work in the on-air entertainment industry where showing up is everything, and it\u2019s not worth coming into work if you don\u2019t look great. When I was trying to get into shape, I was consistently stuck between compromising either my workout or my hair. Once I started Glam & Go, the response was so overwhelming. It was clear to me that I wasn\u2019t the only woman caught between the treadmill and my tresses, and the vision expanded. We\u2019ve expanded to over 10 locations with press and goodwill behind us and formed a partnership with Paul Mitchell<\/a>.<\/p>\n

For me, a productive day is walking into our Exhale Upper East Side<\/a> location where we first started our business<\/b> and seeing our first customers still using our services. I also love hearing guests compliment the level of service they\u2019re receiving and referring us to their friends. Throw in a glass of Chardonnay somewhere in there, and that\u2019s a productive day.<\/p>\n

My experience in standup comedy has absolutely helped me as an entrepreneur.<\/b> Standup is about presenting yourself with confidence and knowing your audience. It\u2019s also a conversation and it\u2019s the job of a comic to guide that conversation, so in business meetings, it definitely helps. In both fields, you learn to trust yourself, make decisions, execute, and gauge reactions.<\/p>\n

Our biggest screw up was trying to enter the Baltimore market.\u00a0<\/b>We should have evaluated the opportunity and not just grow for growth\u2019s sake. Then we would have seen that this city was just not our demo. After spending a lot of time, money, and operational resources, we pulled out of the location 90 days later. We loved the partner we had there, but we learned a lot about how we want to expand our business. We\u2019re now focusing solely on top tier cities and spending a week or so on site before we sign paperwork.<\/b><\/p>\n

My startup has been a risk, but I took my biggest risk when I took my first business meeting. I had nothing except a concept deck on PowerPoint. I didn\u2019t have a clue on how I was going to execute this, no hair partner, no staff, no LLC. But I closed our first two locations with our now largest partner that day.\u00a0 When they asked if I could open shop in 30 days, I just said \u201cyes\u201d. I happened to be on Facebook that day and connected with Doug DiCanio, my former hairstylist and now creative director at Glam & Go. It took us 45 days to open that first location, but it\u2019s still our flagship that we\u2019re very proud of. We\u2019re looking forward to celebrating our one-year anniversary on November 18.<\/p>\n

Our vision is to become every woman\u2019s personal stylist so that she can be busy and live glamorously.<\/b> We have a gorgeous app coming out through a connection made through WeWork. Also, we\u2019re constantly growing and opening three to five more locations by the end of this year.<\/p>\n

\"20140918<\/a><\/p>\n

Photographs by Lauren Kallen<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

When Erika Wasser needed to look camera-ready last minute (or at least put together) after a grueling workout at the gym, she came up with her greatest business idea. She launched\u00a0Glam & Go last year, and it\u2019s one of the fastest growing express styling businesses in metropolitan cities. As an entrepreneur, television host, and standup […]<\/p>\n","protected":false},"author":887,"featured_media":9294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[43903,43911],"tags":[],"class_list":["post-9277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community-stories","category-member-spotlight"],"acf":[],"yoast_head":"\nGlam & Go's Erika Wasser wants to be 'every woman\u2019s personal stylist'<\/title>\n<meta name=\"description\" content=\"When Erika Wasser needed to look camera-ready last minute (or at least put together) after a grueling workout at the gym, she came up with her greatest bu\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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